Moving Picture Weekly (1916)

Page scan 00011 from Moving Picture Weekly

Record Details:

Title:
Moving Picture Weekly
Date:
1916
Publisher:
New York, Moving Picture Weekly Publishing Co.
Volume:
The Moving Picture Weekly (1916-17)
Leaf #:
00011
Language:
English
Collection:
Early Cinema
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Don't let the title fool you. MOVING PICTURE WEEKLY was the organ of the Universal Film Manufacturing Company. Universal used the publication to promote its films and point of view to American exhibitors. Previously and subsequently titled UNIVERSAL WEEKLY, MOVING PICTURE WEEKLY should not be confused with the two independently run trade papers of the same era, MOVING PICTURE WORLD and MOTION PICTURE NEWS. -- Eric Hoyt, 2015
Date Added:
May 30, 2024
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THE MOVING PICTURE WEEKLY THIS NOVELTY Remember, the two sections are two totally different stories, having no connection with each other except that they together constitute a five reeler of the very essence of entertainment. Both stories are made in natural length. I think your patrons are going to like the plan tremendously. I think they will like it infinitely better than if we had strung the first part of the story out to five reels in length, which could have been done quite easily. It practically amounts to giving you EIGHT REELS OF ENTERTAINMENT IN FIVE. I think that is what the whole trade" will have to come to if we expect to maintain public interest in moving pictures. Be among the first to show this new and condensed form of feature. Advertise it far and wide and watch the result. Then PLEASE ask your patrons how they like the idea, and let me know what they say. WATCH FOR DETAILS in the Universal advertisements! UNIVERSAL FILM MANUFACTURING COMPANY, CARL I.AIMMI.K, 1'rvsident "The Largest Film Manufacturing Concern in tin I'ninrsr" 1600 Broadway, New York