Moving Picture Weekly (1916)

1 HI M<>\ IN*. 1-1 Kl 1 PUTTIHC If OVER A DEPARTMENT OF ADVERTISING SI CCES I IONS 1 OK I HE BENEFI1 <>! \l L EXHIIUTORS il HERE are certainly jrood times coming f< ibiton mt hal Tin Universal Program ia bo packed with good things these da Is abund IHntunity for stunt that will put your hoUM strictly in the lead. only have you plenty of material on the regular Unrtanal Program, but the -i>ecial releases i .'.tractions that cannot bfl I hard. For instam The \ oice <>n the Win rial that is going b ish a o< tdard as a i I remarkable mystery drama over Aimed. Think of the telephone stunts you ean pull off for a si with a Dame like that "Tin Voice on the Wi> Then th. Rm lVrils of the Secret Serri ith the famous international d< Noi -roy -from the wonderful stories by C.eorge Bronson Howard, the celebrated novelist, and din by him. ihitorwho thinks he doesn't care to run serials here is an opportunity I coming for eight straight worftaf oath two-reel story complete in Itself. Watch this migaTine for stunt both of these hip featui One thing more. The Universal Screen Magazine is now being released every week. This in response to an overwhelming popular demand from fans. Exhibitors and Exchange men. I: you run t' velous one-reeler just once, you will book it every week. Try it one day. and you will understand its popularity. You will find itwell worth while to work out some special etui niversal Screen Magazine, because once the fans see it, they'll pack your doors. It will fit in with a program show, or a feature performance. It will fit anywhere, and put over any entertainment you have l>ooked. Remember these three big opportunities and grab them before your competitor beats yon to it. piHST. for a general idea, to aid in the putting over of any of tho pictures which you may wish to emphasize by extra advertising. This oa is particularly appropriate for tho exhibitor in a small town, whose relations with the merchants of his locality are friendly. Knlist tho co-operation of your local art dealer, and get him to work with you in the intelligent r. ng of a picture which you up which will benefit be example, you an feature, well sa; ment, Harry Car released March law ■ ■ . ■ ■ with drawings by Frederick Remington. which all boys and young men like jn their rooms. If he will an annour that you are i you nt'im tho compliment by n ; or a slide tolling your patrons that f splen tion of just such tfUlfrPi aa are shown in tho picture is to bo soon at 'a. Or 1e1 us say that you are running an educa I, with pictures of China, liko th< , in a manner i of you. For in* a westan of argu •Tho I>r,fJack Ford in h .Id. of tho while Dorsey for March 4th. Then the art dealer would put Chinese porcelain, or baskets, with Chinese prints, and wall hangings in his window. Your feature mav have a European settinv perhaps. Then reproductions of paintings showing the principal sights in that capital, or of the famous paintings in the Louvre, the great museum of ! >uld make a fine window i can readily see the mutual benefit in this idea, and if your art dealer is a wide-awake individual, you should have no difficulty in making him sec it, too. T11K Cold Seal for February -~. »» * \ v charming story called "Mary From America." in which a young girl, apparently poor and friendless, arrive m Kngland for the reading of the will of .1 h man. to whom she is relat relatives the dead man are gathered together in ng by his death, . turn a cold shoulder to the dressed little stranger who arr .art. The tables are turned in the end, and their turning make, the -■ u might advertise in the following way: Hire a country-looking .art, drawn by a rawboned horse, and have the wheels encrusted with mud as if the conveythrough the country roads. In the cart nave s poorly dressed ha shawl over her head. She -hould be as pr . can find. She is seated oa her dilapidated trunk, and the wagon, which n by a farmer, with country clothes, a broadbrima corn cob pipe, bears big sign*. "On our way to tbs Theatre. Follow us." THK I.-KO for 1 orker and is called "Spike It features Dan the hero of s six-dsy bicycle ra. tures as he trains for the great enough to make even a sufferer laugh. If you vo lobby aisir Breaming comedy, fit it -i establishment, hsve in gym costume and bathstunts. If the weather will ;•« nmt. send him, n a bathrobe with a pointed, tassel. his head, through the streets on his wheel, which should boar an appropriate announcement. play fi up as a fat i robe g