Moving Picture Weekly (1916)

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THE MOVING PICTURE WEEKLY 'S enthusiastic Universal Exhibitors Program - What they think about the particularly the Comments on the Great Purple Mask." - These Letters speak iversal Program and Universal Specialties THERE IS NO LET UP. Universal Film Exchange, 115 East 23rd Street, New York City. Dear Sir: — Your letter inquiring about the Universal weekly service and serials at hand. In reply, will say that, in my opinion, the Universal service, which is used at the Plaza and in other playhouses formerly managed by me in the last seven or eight years, has proven that Universal service stands the test above others, especially your comedies, which are great, and serials such as "Liberty," the most tremendous serial and among the greatest in the United States. There is on let up. Bach episode is gaining more and more patronage. I am one of the many hundreds of exhibitors, I suppose, who would ask to extend "Liberty" for a longer period than twenty episodes, as it is without doubt the best timely serial with lots of thrilling and daring action, and with drawing power for the most refined patrons. I also want to express my sincere approval of your business methods and uniform courtesy which have enabled me to give my patrons the very best at all time, and I have found that your honest business practices have proven to be of great value. Very truly yours, (Signed) JAC. AMSTERDAM. PLAZA THEATRE. 400 Springfield Ave., Newark, N. J. BEST IN LONG TIME. Laemmle Film Service, Omaha, Neb.: Gentlemen — I want to say that "THe Isle of Life" is the beat feature I I shown for a long time. Yes, I want a feature for Thursday "If My Country Should Call" if you have an open booking on same, accompanied by ;» good comedy. Don'l fail me. Yours truly, 1'. II. HOPPEN, Kearney, Neb. BEST ALL-AROUND SERIAL. Universal Film Exchange, Inc., Charlotte, N. C: Dear Sirs — Please be advised that "Liberty" is positively the best allaround serial that we have ever exhibited. Eddie Polo and Marie Walcamp are certainly great. Our patrons are delighted with their work, and the box-office receipts prove it. We break previous records with almost every episode. We have now shown the ninth, and if we continue to increase on it in the future, as in the past, we won't be able to accommodate half that come, as we are now overflowing every day we exhibit the same. Trusting that you may follow "Liberty" with another serial as good, and with best wishes, we are, Very truly yours, J. B. CRAVER, Mgr. Broadway Theatre. Charlotte, N. C. HELP TO BUSINESS. Laemmle Film Service, Des Moines, Iowa: Gentlemen — " Liberty " is a great help to our business, as it always brings about double the crowd that a common show would, and we are always sure of good business that night, if it storms or not. I think we will gladly welcome another serial when this one is over. Yours very truly, M. P. ANGELL, Orpheum Theatre. Ottumwa, Iowa. L-KOS MONEY GETTERS. L-KO Motion Picture Co., 1600 Broadway, New York City. Gentlemen — There are no words that will explain the quality of the I/-KO Comedies, and as money getters they have no equal. This miKrht be placing matters somewhat strong, but the opinion is based from an unbiased Ipoint Yours truly. GEM IMUSEMENT Co., St. Louis, Mo. CRAZY ABOUT WESTERNS. Laemmle Film Service, Omaha, Neb.: Gentlemen — I certainly appreciate your sending me a first-run picture, but would have preferred the other picture, as a Western picture is the only thing that will get them on Saturdays. People over here are crazy about Western stuff, and I want all of it I can get. I don't care if it is old, just so it is in good enough condition to run. I want you to send me out at once a set of emergencies, as I have none in the house. I am enclosing contracts for "The Purple Mask." If it is as good a drawingcard as "Liberty" it will be all O. K. I have done more business with "Liberty" every episode, and only wish it was longer. So do my patrons, as they are crazy about it. Here's for success for "The Purple Mask." Yours, Universally, E. N. EPLEY, New Edison Theatre. Hastings, Neb. MOST POPULAR SERIAL. Universal Film Mfg. Co., New York City: Gentlemen — In the city of Calgary "Liberty" is more popular than any serial ever shown here. Yours very truly, CANADIAN UNIVERSAL FILM CO., LTD. Calgary, Can. BEST OF ITS KIND. Universal Film Service, St. Louis, Mo. Gentlemen — In yesterday's program 1 had Alice Howell in "Alice in Society," and I want to pass my appreciation for the same. My patrons thought it the best they had seen of its kind. For myself I consider it the best high class, clean-cut comedy I have ever received, and send my highest compliments to the L-KO Company. Respectfully yours, LOUIS KERASOTES, Savoy Theatre, Springfield, 111. •LIBERTY" WENT FINE. Laemmle Film Service, De Ifoine . I"-.' Gentlemen 'Liberty" is going fine with me, and stuff along the line of "Liberty" always gen good with me; look me for your next al. Very truly yours, II. r. w iiim v\n. Muscatine, Iowa.