Moving Picture World (Jan-Jun 1910)

Record Details:

Title:
Moving Picture World
Date:
Jan-Jun 1910
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jan-Jun 1910)
Leaf #:
0009
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
February 22, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

THE MOVING PICTURE WORLD ilSON FILMS IE MR REEL ' A WEEK TKADS 5*S REGULAR RELEASE DAY FRIDAY FOUR REELS A WEEK teginninq with the week of January 10th, 1910, we will issue four reels a week on regular release days, as follows: Tuesday, January H, 1910, a "Bison" Wednesday, " 12, 1910, Italia Friday, " 14, 1910, a "Bison" Saturday, " 15, 1910, Ambrosio and then each and every week, thereafter on the same days, one reel of the same producers. You can absolutely count on these releases and make up your programs accordingly. Ambrosio and Italia Films The imported reels of Ambrosio and Italia will be released in this country on the corresponding date that they will be released in Europe, so as to protect all exchanges and their first run customers. It is a well established fact that these foreign film manufacturers produce the best of all European productions. Lithographs and Posters Free We will furnish as usual all exchanges handling these productions with one sheet four color lithographs, also posters containing synopsis, absolutely free with each reel. Next Issue. Friday, Jan. 7th RED GIRL'S ROMANCE Dramatic Code Word "Rapture" Appro*. Length, 990 ft. Without doubt, the New York Motion Picture Co. has in this subject produced one of the most sensational and interesting films ever made, which treats of the wild and wooly west. Photographically superb. NEW YORK MOTION PICTURE CO. Manufacturers cf "Bison" Life MotUn Pictures 429 Sixth Ave., cr.z6ti.st.. NEW YORK CITY PHONE 6690*1 HAPISON SO. Cable Addra.s: NOSIB Can You Beat It? No. You Can't Even Tie It A high-Class Independent Service, comprising only RepresentativeFilm by Manufacturers of Established reputation, at legitimate prices. UNITED FILM RENTING CO. STANDARD FOR COMPARISON 121 East 23d Street NEW TORE CITT 1 First Street TROY, N. T. Why Stop at Ten Per Cent? If you exhibitors continue to stand for that rotten ten per cent penalty imposed upon you every time you switch your business from one to another licensed exchange, what on earth is to prevent the exchanges from eventuallyraising it to twenty or thirty or forty per cent? Answer that question, man to man, and where do you land? You've dealt with the trust exchanges long enough to know that they'll grind every cent out of you that they possibly can. And you've let them get away with it so long that it has become a habit. You had some sort of an excuse a few months ago, because you didn't like the Independent films on the market — but Heaven knows that excuse no longer exists, for the Independent manufacturers are turning out goods which are driving the trust to desperation. In spite of my exposure of the rotten ten per cent secret, the trust exchanges are going right ahead with the penalty plan? Why? Because THEY THINK YOU ARE AN EASY MARK and they laugh at the idea of your awakening to the true condition of affairs. I am standing between you and trouble. I am out in front taking the blows that otherwise would land on you. Believe it or not, just as you like. I don't want your gratitude. I want your business, and some day I'll get it — not on sentimental grounds but on pure merit of films and service. CARL LAEMMLE, President THE LAEMMLE FILM SERVICE Headquarters 196-198 Lake Street : Chicago Minneapolis, Portland, Omaha, Salt Lake City, Evinsvllle (Canadian Office in Montreal) "The biggest and best film renter in the world." "My Minneapolis knows sf a good house In Narth Dakota tor sale. If Interested write my Minneapolis meatier lor particulars."