Moving Picture World (Jan-Jun 1910)

Record Details:

Title:
Moving Picture World
Date:
Jan-Jun 1910
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jan-Jun 1910)
Leaf #:
000460
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
February 22, 2024
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450 THE MOVING PICTURE WORLD J. H. HALLBERC If a Man Came to You at this time, when the cost of living is so high and said — " I will save you $300.00 per year on your living expenses, if you will invest $75,00," you would sit up and take notice, especially if that same man told you that your brother and hundreds of your friends were saving this amount of money, and the chances are you would invest the $75.00. Why should you not put in the HALLBERG HALLBERC A. C. ECONOMIZER Automatic Electric Economizer, which will save you much more than this amount, and besides will improve your light on the screen. I guarantee to save more than two-thirds on your electric current bill as compared with rheostat control for your moving picture lamp. If you already have one of those so-called current savers, I can save you more money, and ^ive you a 50% better light, and I make an allowance for your old current saver or rheostat in trade for the *' HALLBERG." You will have one sooner or later, why not buy it now ? My MOTIOGRAPH M. P. machine is known the country over as the FLICKERLESS PROJECTOR— It makes a rock steady picture and the brilliancy on the screen is unequalled. Better look into this, because if you have competition, I can help you get the crowds, and the show with my apparatus once seen means continued patronage. I have a full line of Economizers for Incandescent lighting, guaranteed to save 70% on your bill. ELECTRA Pink Label Carbons, French Condensers, Announcement Slides, Ventilating Fans, and moving picture supplies. Get my prices. J. H. HALLBERG, 28 Greenwich Ave., New York Great Northern Films Next Release, March 19th TheTheft of the Diamonds A Stirring Detective Story Length, approximate, 564 Feet A Quiet Honeymoon Comedy Length, approximately, 269 feet Release, Saturday, March 26th TSINQ FU, THE YELLOW DEVIL A Dramatic Feature Production Length, approximate, 827 Feet WATCH FOR OUR COMING HEADLIINERS Mr. Exhibitor: Write us and we will put you in touch with exchanges who are handling our films. Insist on being supplied with " GREAT NORTHERN QUALITY FILMS." GREAT NORTHERN FILM COMPANY NORDISK FILM COMPANY, COPENHAGEN 7 EAST FOURTEENTH STREET. NEW YORK CITY