Moving Picture World (Jan-Jun 1910)

Page scan 000526 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Jan-Jun 1910
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jan-Jun 1910)
Leaf #:
000526
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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5i6 THE MOVING PICTURE WORLD Great Northern Films Next Release, Saturday, March 26th TSING FU, THE YELLOW DEVIL A Thrilling and Interesting Detective Story Length, approximate, 827 Feet Release, Saturday, April 2nd SPECIAL FEATURE MADAM SANS GENE OR THE DUCHESS OF DANZIG A Superb Film d'Art Subject Length, 1000 Feet Acting and staging of the very highest standing. No exhibitor should miss this classical subject. To Exhibitor: The BEST Film Exchanges will always supply you with OUR films. Insist on having GREAT NORTHERN films. We supply exchanges with posters and synopsis with each reel. Ask your exchange for them. GREAT NORTHERN FILM COMPANY NORDISK FILM COMPANY, COPENHAGEN 7 EAST FOURTEENTH STREET, NEW YORK CITY You with the Moving Picture J^ *J Theatre are the fellow I am after — YOU, spending over half your life trying to make money, and then hand it over to the electric lighting company. Don't you know that a one cent post card to me will save you all worry over poor light on your screen and that big electric light bill. I have helped more than 1,200 moving i • 1. i -I, i i HALLBERC picture proprietors to improve their light, and have saved nearly A c economizer $300,000 on electric current bills within the past two years. I have the HALLBERG Economizer installed in every state in the Union; in fact they are operating moving picture lamps all over the World, and every user of the "HALLBERG" is pleased and satisfied. The "HALLBERG" is made for Direct, as well as alternating current, and for any voltage. Write for Free Booklet No. W-23 I have selected the best goods on the market for you, and can fit you out with complete electric machine and ventilating equipment, and results are positively guaranteed. Get my prices on the ** HALLBERG " Economizer, Moving Picture Machines, Incandescent lighting system to save 70% on your current bill, ELECTRA Pink Label Carbons, French Condensers, Announcement Slides, Ventilating Fans. I make an allowance for your old current saver or rheostat in trade for the "HALLBERG" Economizer. J. H. HALLBERG, 28 Greenwich Ave., New York J. H. HALLBERC