Moving Picture World (Jan-Jun 1910)

Record Details:

Title:
Moving Picture World
Date:
Jan-Jun 1910
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jan-Jun 1910)
Leaf #:
000634
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
February 22, 2024
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624 THE MOVING PICTURE WORLD THE MIRROR SCREEN Is being installed in many of the up-to-date houses* Montgomery, the Moving Picture Man of Memphis, Tenn., visited Shelbyville to see a demonstration of the Mirror Screen and as a result ordered one for each of his houses and secured the agency for Tennessee, Louisiana, Arkansas and Mississippi. Here is what exhibitors say regarding Mirror Screen since it has been installed, all of which are unsolicted testimonials. Consolidated Amusement Co., Baltimore, Md. — (Great, Frank S. Montgomery, Memphis, Tenn. — (Great and better than we expected.) wonderful improvement. Send two more at once.) B. H. Brunton, Springfield, Ohio.— (Mirror Screen is a Hix-Gravely Cigar Co., Montgomery, Ala.— (Mirror . success ) Screen installed to-day and proved great success.) Arcade Theater, Richmond, Ind. — (Mirror Screen makes Orpheum Theater, Indianapolis, Ind.— (Pictures fine, the pictures I00 per cent better; receipts have in receipts increased 20 per cent.) . creased very noticably.) Empire Theater, Detroit, Mich. — (Very satisfactory. Garfield Theater, Chicago, 111. — (Delighted with the Great improvement over ordinary screen.) Mirror Screen.) Eastern Exhibitors can see the Screen in use at CIRCLE: THEATRE and EMPRESS THEATRE, Washington, D. C. BLUE MOUSE THEATRE, Baltimore, Md. Or Specimen Screens at the Offices of P. P. CRAFT, 416 Ninth Street, Washington, D. C. MILES BROS., (Inc.) 259 Sixth Ave., New YorK J. H. HALLBERG, 30 Greenwich Ave., New York Beware of infringements of patents or trade-mark. Mirror Screens are only made by us at Shelbyville, under U. S. patent No. 937,550 (Oct. 19, 1909), Canadian patent No. 123,319 (Jan. 18. igio). Exhibitors who buy or manufacture any infringement of these patents will be prosecuted to the full extent of the law. Motion Picture Screen Co. SHELBYVILLE ..... INDIANA