Moving Picture World (Jan-Jun 1910)

650 THE MOVING PICTURE WORLD MOTION PICTURE PIANO MUSIC This is a book of descriptive music, regular sheet music size, and arranged for both hands. Specially selected, arranged anj composed by one of the best descriptive Pianists in the U. S., wuo lor the past twenty years has been Musical Director in all lines of Theatrical Productions, Tnis work is the result of actual experience, and is now being used in hundreds of M. P. Theatres. Contains music, for all probable scenes, actions, characters, etc., and its suggestions are entirely practical. Increases the value of YOUR SHOW 100%. Descriptive circular sent free to anyone upon request. This book sent promptly upon receipt of price. $1.00 Remit either by P. O. or Express Order, Draft or Check to QREQQ A. FRELINGER 1009 Ferry Street Lafayette, Ind. CENRE TRANSPARENCY CO. 507 NORTH CLARK STREET, CHICAGO LATEST SONG SLIDES ADVERTISING AND ANNOUNCEMENT SLIDES W. E. GREENE Film Exchange The Oldest and Largest Independent Film Exchange in New England BUYING THE PRODUCT OF ALL THE INDEPENDENT MANUFACTURERS If You are in the Market for a First Class Independent Service, Write or Call and See Us W. E. Greene Film Exchange 228 Tremont Street Boston, Mass. Opposite Majestic Theatre Members of the National Independent M. P. A. Curtainyline For three years has given satisfaction to the most exacting Exhibitors— they will use nothing else on their curtain. Brings Out the True Photographic Outlines. Fireproofs Your Curtain. Try a $3.00 Carton and Note the Wonderful Improvement in Your Pictures. A $3.00 carton is sufficient for any ordinary curtain. All exchanges carry it in stock. 22 PHth Avenue Chicago, 111. Curtainyline Curtain & Producing Co. CHICAGO NOTES. The question often arises with the exhibitors who favor a change of subject each day as to whether a continuance of a good subject for more than one day would be to their advantage. Mr. Sam Levin, manager of the Orpeum Theater, has put this matter to a test and has proven to his own satisfaction that a continued run of a good film brings pleasing results. The Orpheum recently showed the "Fly Pest" Him of Urban and after a most satisfactory introduction on the first day it was decided to hold this subject over, with the result that Mr. Levin was swamped with telephone inquiries ami managed to pack his house. It is evident that when a patron is well pleased with any subject it is only natural that they should spread the publicity among their friends and "The Great American Tongue'' is considered the best medium of publicity in the world. .Mr. Levin is well pleased at the result of his experiment and expresses his approval in a manner that is convincing. % ^ # Mr. Frank H. Prude, operator at the Orpheum Theater, has recently perfected a novel device by means of which he is able to project the lines of the choruses of each Song separately as they are sung. This not only enables the audience to read the lyrics with greater rapidity, but by using this simple mechanical device he is able to throw the scenes depicted with each line by the use of the dissolving projector. * * * Mr. A. Powell, who controls the Ideal Theater, of Kokomo, Ind., recently purchased the Airdome Theater, in that city, and, after making extensive alterations and effecting many improvements, it is expected that he will open the house for the Summer. Mr. Powell attributes his success as an exhibitor to the fact that he always accompanies his films with appropriate music and sound effects which add very greatly to the interest displayed by the audience in his animated pictures. All of the employees about his house have their certain duties to attend to and each in himself is an auxiliary, lending his personal aid to the production. His operator must know when to run a reel more rapidly and when to slacken up for a pathetic incident in the pictures. . The piano player must also be alive to the times when the music must be regulated to suit the occasion and with all these aids Mr. Powell bids fair to continue his former success and convince his patrons that it is his policy to offer them every possible inducement and give them an entertainment that will bring forth praise from every hand. * * * I am greatly gratified to sec that The Moving Picture World is not only read, but that its advice is taken into serious ci hi sideration. Several theaters, objects of some previous letters, have taken notice and, fully realizing the good work done by the Orpheum, are fast modifying their music and adopting some sound effects. In other words, the manager, the first one interested in the receipts of the place, is not allowing his pianist and other musicians to amuse themselves with any noisy old rag-time tunes to the detriment of the pictures. Xo, Mr. Manager stepped in and gave some orders. At the Pastime, the other day, they had a Vitagraph picture of a Mexican type, and the musicians gave us a good Spanish selection, very appropriate to the production, and excellent sound effects were rendered. There is still room lor improvement, as it is not very correct to give the gallop • >f horses running on soft ground; but as long as the managers show the real spirit of reform we must be a little lenient and encourage them the best we can. The managers should have the same faith in the future of moving pictures as we find on the part of the manufacturers, and not jump to the conclusion that pictures are merely a side show or a curtain raiser. Cinematography is still in its infancy and will last for many generations to come. Capital is invested every day in the erection of new theaters and in the promotion of new branches of the industry. An example is the great prosperity of Bell & Howell, of 90 Illinois street. These enterprising young men have so many orders booked ahead for their different machines that they are compelled to increase their plant by moving to another floor of the same building, where they will have double the present space with better facilities. The Old Reliable Film Renovating Compam has also been forced out of their old quarters to seek increased facilities at 22 Randolph street. The exchanges report excellent business. The American Film Service occupies the bank floor of the building 77 South Clark street, and looks like a bank, with its large, spacious anteroom and its fine hardwood and glass partitions. Six windows with brass ornamented gratings complete the ap