Moving Picture World (Jan-Jun 1910)

Page scan 000987 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Jan-Jun 1910
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jan-Jun 1910)
Leaf #:
000987
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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I 111-. M< »\ [NG l'I< 1 URE WORLD "Let's Rill the Imp Company ! ! !" Carl Laemmle Tells the Inside Story of a l:ijjht Now Being Waged Against the Independent Moving Pictures Company of America, Makers of the Famous " Imp Films." — I have found tli.n il pays to keep Moving Picture EXHIBITORS posted on everything that la going behind closed d among film exchanges and film manufacl von me the friendship of thousands of EXHIBI rORS who have benefited by the fact that I have alv en them the real fad ht from the shoulder, — Therefore I write this advertisement. I want you to i tad it seriously, and then di i think best. — A few days ago, in Pittsburgh, several film exchanges formed an agreement for the purpose of "killing the Imp Company." The result was that they simultai cancelled their standing order for "Imp films." — I cant swear what was the reason for tins, but I believe it must be a personal attack on me, inspired by petty jealousy and envy I cannot believe it is caused by anything else, for I firmly believe that Imp films are the ■ in the world this % cry minute, — ' i <• the attempt to kill the Imp Company" cannot succeed. But it shows g certain tanges to accomplish that end It also goes to prove thai certain exchanges will never buy Impy films unless you (as then customer) compel them to do so. This is why I have been advertising, week after week, telling to demand Imp films IF YOU WANT THEM! — The whole power to make or break any film manufacturer or any film exchange on Goi n earth n with YOU, MR. EXHIBITOR. But that power is not worth a hoorah in Hades unless you USE IT. — If your exchange is not buying Imp films you are suffering in order that your exchange may wreak its petty upon me. If you are content to stand for this, well am But if you want Imp films, if you really agree that they are the best money makers for you, then the thing for you to do is to trade with an exchange which WILL GIVE YOU THE FILMS VOL DEMAND. — Once you take a determined stand you can get anything you want out of your exchange. You can even my bitterest enemies to l.ny Imp films and furnish you with them REGULARLY. — Now, please cut out and save the following list. It shows just what exchanges are buying ALL IMP FILMS PRODUCED. Unless your exchange is on this list. IT IS NOT BUYING IMP FILMS. It it is not on this li-t. switch your business to whatever exchange IS on the list, and you can yet all the Imp films released every week. NOTICE ! Imp Films are Sold Only Through the MOTION PICTURE DISTRIBUTING & SALES CO. Ill E. l4thSt. NEW YORK I F.J. Balshafer, 1005 Mission Street. San Francisco, Cal. Miles Bros., Turk Street. San Francisco, I Pacific Film Exchange, Globe Bldg., Seattle. Wash. Independent Western Film Exchange Swetland Bldg., Portland, OreAllen Amusement Co., Calgary, Aha.. Canada. Applegath & Son, 141 Yonge Street. Toronto, Ont., Canada Buckeye Film Projection Co., 310 Arcade Bldg., Dayton. Ohio. Cincinnati Film Exchange, JI4 West Fifth Street. Cincinnati. Ohio. Central Film Service, 518 S. Walnut Street. Des Moines. Iowa. Dixie Film Co., ~n Maison-Blanc Bldg., New Orleans. La. Globe Film Service, 107 E. Madison Street. Chicago, III. Gaumont Co., St. Catherine Street. Montreal. Que., Canada. Kiretograph Co.. Montreal. Que.. Canada. Laemmle Film Service. ike Street. Chicago. 111. Laemmle Film Service, 256 Hennepin Avenue, Minneapolis, Minn. Laemmle Film Service, 1 5 j 7 Farnum Street. Omaha. Neb. Morgan Film Co.. [230 Grand Avenue. Kansas City, Mo. Swanson Film Co., 204 North Seventh Street, St Louis, Mo. Texas Film Exchange, ,;ii Elm Street, Dallas. Texas. Wagner Film Co.. 208 N. Fourth Street. Si Vfo, Boston Film Rental Co.. 13a BoyleSton Streel " — Consolidated Amusement Co.. 28 W. Lexington more, Md. Empire Film Co.. 150 East Fourteenth Street. Xew York. W. E. Greene, 228 Tremont Street. Boston, Mass. Philadelphia Film Exchange. 14 X. Ninth Street, Philadelphia, Pa. Philadelphia Projection Co., 44 X. Ninth Street. Philadelphi W. Sterner, tin fourth Avenue. Xew York City. Albany Film Exchange. 417 Broadway, Albanv, X. V. Victor Film Service, u W. Seneca Street. Buffalo, X Y Exhibitors" Film Co., 138 Third Vvenue, Xew York City Peerless Film Exchange. 41'' Ferry Street. Pittsburg. Pi Great Western Film Service, Winnipeg, Man . I ■n.lour Moving Picture! Co. "f Am Carl Laemmle, Pre*. Ill E. 141 Se» V.irk NEXT "IMPS" Released Maaday. "The Way to Win" Comedy. LerethojsFl INSIST ' R«l«ai»d Thursday, Jan* 16 A Policeman, s Son Drama. Length 000 Feet DE.V •