Moving Picture World (Oct-Dec 1912)

Page scan 000225 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Oct-Dec 1912
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Oct-Dec 1912)
Leaf #:
000225
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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M N J. P. Chalmers, Founder. Telephone Call, 1343-1344 Gramercy 125 E. 23rd Street (Beach Building), NEW YORK and Treas.; John Wylie, Vice-Pres. and General Manager. Tke office of the company ii the address of the officer!. Entered at the General Post Office in New York City as Second Class Matter. Published by CHALMERS PUBLISHING COMPANY, J. P. Chalmers, Sr., Pres. ;E. J. Chalmers, Sec SUBSCRIPTION RATES: $3.00 per year. Post free in the United States, Mexico, Hawaii, Porto Rico and the Philippine Islands. Canada, $3.50. Foreign Countries, $400, Post Paid. WESTERN OFFICE: 169 W. Washington St. (Post Bldg.), Chicago, 111. Phone, Main 3145. Automatic Phone 32732. DISPLAY ADVERTISING RATES ON APPLICATION. CLASSIFIED ADVERTISEMENTS (No Display), Thret Cents per Word; Minimum Charge, 50c. Address all correspondence "Moving Picture World, P. O. Box 226, Madison Square, New York," and not to individuals. Vol. 14 OCTOBER 19, 1912 No. 3 ADVERTISING FOR EXHIBITORS 23S AMONG THE PICTURE THEATERS 24S BERNHARDT IN "LA TOSCA" 230 CALENDAR OF INDEPENDENT RELEASES 260 CALENDAR OF LICENSED RELEASES 256 CHII AGO LETTER 232 COMMENTS ON THE FILMS 242 DOINGS AT LOS ANGELES 234 EFFICIENCY PLAN OP SALESMANSHIP, l,v B. It. NehlS 237 I'm is AND COMMENTS 220 HANDLING THE KM. KM RELEASE 233 INDEX TO CONTENTS. INDEPENDENT FILM STORIES 278 INDEPENDENT RELEASE DATES 288 KINEMACOI.OR CO. NOW RF.I. EASING 281 LICENSED FILM STORIES 2G6 LICENSED RELEASE KATES 290 "LION TAMER'S REVENGE, THE" (Cines), Reviewed by .Tas. S. McQuade 222 MANUFACTURERS' ADVANCE NOTES 252 MOTION PICTURE EXHIBITORS' LEAGUE 229 Ml SIC FOB THE PICTURE 235 PlIoroPI.AYWRlGHT. THE 240 PROJECTION DEPARTMENT 24", II I VOl BSELF IN HIS PLACE" iTIionliouscr). I: tewed bj Louis Reeves Harrison. ■SAVED." In Looll Beeve* Harrison SONG SLIDE BELBASES 264 STOBIES OF THE FILMS (Licensed) 266 STORIES OF THE FILMS (Independent... 876 TEDDY BOOSEVELT IN PICTURES 251 "VENGEANCE OF EGYPT, THE," IGaumout) . .251 VIEWS AND INTERVIEWS, l.y Hugh King Harris 230 WOMAN IV WHITE, THE." iGem), Reviewed by Louis Reeves Harrison.. CARBON IMPORTERS. FRori p. I 1. 279 KIEWEET. (HAS. I, 294 REISINGER, HUGO 287 ELECTRICAL & MECHANICAL EQUIPMENT. CALEHUFF, CHAS. L 296 CHICAGO M. P. SUPPLY CO 279 DETROIT ENGINE WORKS 289 DETROIT MOTOR CAR CO 271 ENTERPRISE OPTICAL CO 292 rOOS GAS ENGINE CO 298 FORT WAYNE ELECTRIC WORKS 298 HALLBERG, J. H 297 BARBACH & CO 271 LAVEZZI MACHINE CO 283 LYRIC FILM .V SUPPLY CO 298 IMC 11 RE THEATRE EQUIPMENT CO 2S5-294 SCHNEIDER. E 298 SMITH. 1. C 283 STERN MANUFACTURING CO 293 INDEX TO ADVERTISERS. LICENSED FILM MANUFACTURERS. EDISON 215 ESSANAY 203 KAI.EM a8 KI.EINE 261-281 LUBIN 214 MELIES 299 PATHS FBBBES 257 SELIG 213 VITAGRAPH 21. LENS MANUFACTURERS. GFUNDLACH MANHATTAN OPTICAL CO 294 FILM IMPORTERS A DEALERS. INTERNAL FILM TRADERS... WESTERN FILM BROKERS FIREPROOF APPARATUS. TRAINER, C. W .274 MUSICAL INSTRUMENTS. CLOUGH & WABREN CO. DEAGAN, J. C SCI FI.KE ORGAN" Co. . .. SINN. C. E. . .296 . . 29fi FILM EXCHANGES. BRADENIURG. GEO 292 CALIFORNIA FILM EXCHANGE 283 LAEMMLE FILM SERVICE 293 NEW ENGLAND UNIVERSAL FILM EXCHANCE 2S1 NORTHERN FEATURE FILM EXCHANGE. ... 271 UNI FED AMERICAN FILM CO 292 UNIVERSAL FILM EXCHANGE 297 FILM MANUFACTURERS. (Miscellaneous.) AMMEX MOTION PICTURE CO \ V MOTION PICTURE CO BRONCHO FILM CO KF\ STONE FILM CO KINEMACOLOR CO. OF AMERICA.. STARLANI) LIMITED 275 . . . .268 269 264 286 278 INDEPENDENT FILM MANUFACTURERS. (Film Supply Co.) AMERICAN 21o FILM SUPPLY CO 289 GAUM0NT 206-207-208 1TAI A •. 275 LUX 2T!> SOLAX 211 tHANHOUSER 202 INDEPENDENT FILM MANUFACTURERS. (Universal.) ECLAIR 213 UNIVERSAL FILM MANUFACTURERS. 207-208-209 MISCELLANEOUS. A. B. C. CO 295 ACME FILM CO., INC 274 AMERICAN CINEMATOGRAPH CO 264 AMERICAN SONG SLIDE & POSTER CO 290 AMUSEMENT SUPPLY CO 289 BIOSCOPE 279 BRADY, A 266 CENTRAL PETROLEUM CO 271 CLAPIIAM, A. J 264 CLASSIFIED ADVERTISEMENTS 286 CORCORAN. A. J 274 DE m i:r '-' EASTMAN KODAK CO 286 EL MUNDO CINEMATOGRAPHICO 264 EXHIBITORS' ADVERTISING CO 271 EXHIBITORS' ADV. & SPECIALTY CO 286 FILM CHEMICAL CO 289 GREATER J. B. WILLIAMS AMDS. CO., LTD.. 271 HENNEGAN & CO 291 H-ETZ. I -•' HOKE, GEO. M 295 KLEINKE. GEO 296 M.KENNA BROS. BRASS CO 295 MORTIMER FILM CLEANER 296 MOVING PICTURE WORLD (Binders! NATIONAL TICKET CO 28S NATIONAL X-RAY REFLECTOR CO 279 NEWMAN CO 2.1 PHOTOPLAY ADV. & SPECIALTY 00 RAW FILM SUPPLY CO SARGENT, E. W 298 STEBBINS, C. M -' ' STELZER BROS 2!>:i THEATRE BROKERAGE EXCHANGE 274 THBEE IN ONE OIL CO TRADE CIRCULAR ADDRESSING CO UTILITY TRANSPARENCY CO 277 THOMAS, A. G 279 MOVING PICTURE MACHINE MANUFACTURERS. AMERICAN EDISON fl6 ENTERPRISE OPTICAL CO 286 POWER'S CAMERAGRAPH 900 SIMPLEX 255 296 293 286 271 WI RI.ITZER, RUDOLPH 296 OPERA CHAIR MANUFACTURERS. AMERICAN SEATING CO 298 ANDREWS. A. II 298 BENN FIT. GEO 298 HARDEST! (HAIR CO 298 STAFFORD. E. II 298 STBBL M RNITURE CO 29S WISCONSIN LUMBER CO 298 PROJECTION SCREENS. AMERICAN THEATRE CI RTAIN CO 294 MIRROROIDH CO 281 MIRROR SCREEN CO 287 SIMPSON. A. L 271 SONG AND ADVERTISING SLIDES. i:\IIF.RSHALL A OLESON 264 CHICAGO SONG SLIDE EXCHANGE 264 GRANT CARDER SLIDE CO 264 KANSAS CITY SLIDE CO 264 NIAGARA SLIDE CO 264 ,\: VAN ALTENA 264 WINDSOR CUT-OUT SLIDE CO 264 FEATURE FILMS (Released by). AMERDAS FEATURE FILM CO 274 \TI AS MANUFACTURING CO 262-263 BUFFALO BILL & PAWNEE BILL 277 DOBBS, BEVEBLY B 279 FEATURE ft EDUCATIONAL FILM CO 271 FEATURE FILM CO FEATUBE PHOTOPLAY CO 277 FEDERAL FEATURE FILM SUPPLY CO 297 GRAND AMUSEMENT CO 274 GENERAL FILM CO GLOBE FEATURE FILM CO 295 IMPERIAL FEATURE FILM CO KINOGBAPH CO MASK0 FILM CO 212 MONOPOL FILM CO NEW YORK FILM CO 2S2 ROYAL FEATURE FILM CO 292 STAB FHATUBE FILM BEN PEBS TOUBNAMENT FILM CO 292 I SITED FEATURE FILM 00 277 UNITED FEATUBE FILM CO. .Toledo. WARNERS FEATURES 212 WORLD'S REST FILM 00 216 THEATRICAL ARCHITECTS. DECORATORS' SUPPLY CO 295