Moving Picture World (Oct-Dec 1912)

Page scan 000747 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Oct-Dec 1912
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Oct-Dec 1912)
Leaf #:
000747
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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TUB MOVING PICTURE WORLD How About the Kids? and that vast majority of Grown-ups who do not care to worry about plots of complicated plays demanding concentrated thought to unravel? Are you giving the bulk of your patronage the tonic it craves? 99 % WANT TO LAUGH and the silliest and most impossible comedy film that you or I may condemn because it does not measure up to our advanced ideas will usually make an audience roar with delight. Farce Pleases the Masses Xonsense is life's greatest stimulant and the theater without tomfoolery or buflfonery to offset the heavy dramatic film is like a newspaper without the ever popular comic supplement with its ridiculous cartoons. Itala Comedies Fill the Bill They are foolish, absurd, nonsensical, anything you like but serious, yet they fill the one spot on your program that you cannot overlook and be successful, and that is Plain Every Day Humor that any child can understand. Posters that Attract and Pull have been designed for the new Itala comedies. For the first time a two-subject poster will accompany a split reel. A sample will be sent on request. Beginning December 16 Three Sheets will be supplied with all regular releases. COMING— First Big Issue MONDAY NOVEMBER Q ZT ONE REE At Cj featur EL E Three Sheet Hangers and One Sheet Lithos The Horror of Sin A WONDERFUL DBAMA Born Monday, Dec. 2, Fun Budget No. 1 A Spider on the Brain Too Much Beauty A Pair to Draw With Monday, Dec. 9, Laughter Pure and Simple Peeping T*^-v— mi A Keyhole I OlTl Comic Keeping in Style A£,r,r With a Tandem Poster STATE RIGHTS SELLING Souls in Torture A Living Tomb Others Coming It's Up to You to Please the Public Ask Your Exchange Now Itala Film Co. of America Columbia Theatre. 1TALA-F1LH •TORINO New York <^gfe^ ITALA-FILfi FILM SUTTLy CO.. Agents TORINO