Moving Picture World (Oct-Dec 1912)

Page scan 000752 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Oct-Dec 1912
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Oct-Dec 1912)
Leaf #:
000752
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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744 T1IK MOVING PICTURE WORLD The Success or Failure of Your House Depends Upon Three Important Factors, viz: 1. The Kind of a Theatre You Operate. 2. The Photographic Quality of the Films. 2. The Variety of the Subjects Shown. The first is your business exclusively and about it we have nothing to say# The second is the business of every manufacturer and each is trying to excel in it. THE THIRD IS OUR BUSINESS AS WELL AS YOURS! There is a peculiar similarity in all American productions which cannot be helped. American Players think the same way and in consequence act much the same way. America cannot lend to the manufacturers of films the scenic beauties of the ancient castles and ruins for settings which abound in France, Spain and Italy. American players cannot play the same scene in the same way European actors would play it. are made up of ideas conceived in Europe, played in Europe, Asia and Australia and embody all the scenic wonders of the old world. They are a welcome relief to the monotony of an all American program. Ask your patrons about The Exquisitely Colored Films — The C. G. P. C. Then Book Them — Two a Week 'Tis the only way to provide variety and become absolutely assured of the increasing success of your theatre.