Moving Picture World (July-Dec 1910)

Page scan 000339 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
July-Dec 1910
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (July-Dec 1910)
Leaf #:
000339
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Vol. 7.. No. 7. Au^* j PICTURE WORLD XV J* Exhibitors! You Need Us! We Need You ! Have you a profitable theatre? Do you want to keep it yourself? Then why patronize those who would destroy you ? That is just what you are doing when you take licensed service. The 5 2.00 a week royalty has grown into an immense jackpot which is now available for the absorbtion of theatres. Add to that the amounts paid for film service and it must be plain that you are contributing to the support of an institution which is preparing to devour you. Awake to a realization! Would you have believed a year ago that proprietors of licensed exchanges would have their business taken away and that they would become mere employees ? How would you relish the idea of becoming the manager of your theatre, hired from week to week, or to see the trust construct a competing theatre next door to you ? Why not be free and Independent? If you will look at the grand program of 20 reels we are releasing weekly it will not take you long to make yonr decision. Get ready for the fall business by arranging for Independent service. DON'T WAIT UNTIL THE' LIGHTNING STRIKES! THE DANGER IS IMMINENT. Every week adds to the big fund. Don't contribute another week. We have reached the point where we can give you as good film as the trust. WTith your added support we will pass them in quality and number of releases weekly. The money you spend with us will come back to roost. YOU NEED US! WE NEED YOU! List of BUYING EXCHANGES, Jtily GtH, IQIO Acme Film Exchange, 70 Second St., San 1 im co, Col. Ami-Trust Film IV. . T'.i So. Clark St., Chicago, 111. Albany Film Exchange, -lis Broadway, Albany. N. Y. L. J. Applegath ,v Sous, 140 Yonge St.. Toronto, Ont. Allen Amusement Company, Calgary. Alberta, Can. IS. A \V. Kiltu Exci-aiigc. 412 East Baltimore St., Baltimore, Md. Buckeye Film & Pro, 8 Arcade Bldg., Dayton, Ohio. Boston Film Rental Co.. 133 Boylston St.. B eton, Mass. Bijou Film A Amusement Co., 1222 Grand Ave., Kansas City, Mo. I'tali. Cincinnati Film Exchange. 315 West 4th St.. Cincinnati, Ohio. idated Amusement Co.. 2S West Lexington St., Baltimore, Md. Eugene Cllne, 58 Dearborn St., Chicago. 111. Ird An.. New York I Film Co., 720 Malson Blanche Bldg.. New Orleans, La. age, 143 North 0th St., Philadelphia, Pa. Empire Film Exchange, 150 East 14th St.. New York City. \V. B. Greene Film I Z2S Trcmont Ave., Boston, Mass. Globe Film Service I Madison . 111. Ganmont Company, lot St. Catherine St.. Montreal, Que. Great Eastern Film Exchange. 21 East 14th St., New York City. Great Western Film Co., Winnipeg. Manitoba. Can. Hudson Film Company, 138 East 14th St.. New York City. Independent Film Exchange, 413 Ferry St., Pittsburg, Pa. Independent Western Film Exchange. Swetland Bldg., Portland, Ore. Klnetograph Company Uor Canada). 41 East 21st St., New York City I.aemnile Film Service. 19C Lake St., Chicago, 111. ' Laemmle Film Service. 20(i Hennepin Ave., Minneapolis, Minn. I.aetnmle Film Service, 1517 Farnani St., Omaha, Neb. Ijemmle film Service Alliance, I'antages Bldg., Portland, Ore. Michigan Film ft Supply Co., 1106 Union Trust Bldg., Detroit, Mich. J. W. Morgan, 1230 Grand Ave., Kansas City, Mo. Miles Druthers. 7;i0 Turk St., San Francisco, Cal. Philadelphia Film & Projection Co., 44 North 0th St., Philadelphia, Philadelphia Film Exchange, 034 Arch St., Philadelphia, Pa. Pacific Film Exchange, Globe Bldg., Seattle, Wash. ■ States Film Exchange, 1065 Mission St., San Francisco, Cal. Pacific States Film Exchange, 323 Lissner Bldg., Los Angeles, Cal. Paramount Film Exchange. CI West 14th St., New York City. :mge, 94 Fifth Ave., New York City. Wm. Steiner Film Exchange. 110 Fourth Ave., New York City. W. n. Swanson St. Louis Film Co.. 200 North 7th St., St. Louis, Mo Southern Film Exchange, 17 Opera Place, Cincinnati, Ohio. W. II. Swanson & Co., 100 Lake St.. Chicago, 111. Texas Film Exchange, 311 Elm St.. Dallas, Tex. Toledo Film Exchange. Toledo. Ohio. United Motion Picture Company. 112 Main St.. Oklahoma City. Okla. Victor Film Service, Seneca and Pearl Sts., Buffalo, N. Y. Victor Film Service. Prospect and Huron Sts., Cleveland. Ohio. Wagner Film & Amusement Co.. 205! North 0th St.. St. I-ouis, Mo. Western Film Company, 24C South Broadway, Los Angeles, Cal. Pa, MOTION PICTURE DISTRIBUTING AND SALES CO. ill EAST 14th STREET :: :: :: :: NEW YORK J