Moving Picture World (Jul-Sep 1911)

Page scan 000340 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Jul-Sep 1911
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jul-Sep 1911)
Leaf #:
000340
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
July 25, 2024
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324 THE MOVING PICTURE WORLD Mr. Exhibitor: FOR the past two months we have been telling you of our plans of operation for the NATIONAL PROGRAMME. We have impressed upon you the wonderful possibilities of EXCLUSIVE SERVICE. We know that you have been impressed with our proposition, by the mere fact that since our first "Ad" went to press we have received from the Exhibitors throughout the United States thousands of letters complimenting us on the theory of EXCLUSIVENESS and encouraging us greatly in our work. We want to take this opportunity to thank you for the encouragement you have given us. "Patience is a virtue," and we beg of you to be patient for just a few weeks longer. At that time the IDEAL of the Exhibitor will have been realized. The National Exclusive Programme will have been launched and we trust and hope that at that time when you are approached by a National Exchange that your interest is as great as it has been in the past and that you will show your willingness to give the Programme the support you promised by contracting for Service from them. We promise you QUALITY in every foot we release. This, combined with EXCLUSIVENESS, must carry us as well as yourselves to the front ranks. Our representatives have just returned from Europe with exclusive contracts to represent the following European manufacturers: Mono Film Co., Paris. Film d'Art, Paris. Acquila Film, Turin, Italy. Savoia Film, Turin, Italy. Helios Film, Rome, Italy. Latium Film, Rome, Italy. Mondia Film, Paris. Comerio Film, Milan, Italy. Deutsches Mutoscope and Biograph Film, Berlin. Meesters Film, Blerlin. Deutsches Bioscope, Berlin. Cricks & Martin, London. Clarendon Films, London. Hepworth Film, London. The following American Manufacturers Plantation Film Co., Florida. Rose Manufacturing Company, Indiana. Federal Film Co., Mass. Washington Film Co., Washington. Mohawk Film Co., South Dakota. Oklahoma Producing Company, Oklahoma. California Picture Play, Cal. Columbia Film Co., New York. Our programme is now complete. We are ready to show the goods, quality and exclusive services. NATIONAL FILM DISTRIBUTING COMPANY 34-36 West Houston Street N. Y. CITY, U. S. A. SUBSCRIBERS AND READERS OF THE MOVING PICTURE WORLD AND FILM INDEX WILL KINDLY TAKE NOTICE THAT ALL SUBSCRIBERS TO THE FILM INDEX WILL HAVE THE UNEXPIRED PERIODS ON THEIR SUBSCRIPTIONS CREDITED ON THE SUBSCRIPTION LISTS OF THE MOVING PICTURE WORLD AS RAPIDLY AS POSSIBLE. IN THE MEANTIME, KINDLY ADVISE IF YOU DO NOT RECEIVE THE MOVING PICTURE WORLD EVERY WEEK. MOVING PICTURE WORLD, 125 EAST 23d STREET, NEW YORK CITt