Moving Picture World (Jul-Sep 1911)

552 THE MOVING PICTURE WORLD WHO "EMAR" IS. i dltoi Moi Ing Picture World: Sli Mi,. Foster Theater, EvaDSton Avenue, Chicago, tie enjoyed a iverage patronage during the warm weather, an unlnterri Bucces ilnlj to g I Mm Bervloe by one of the Patents Company exchai Bui 11 remained i te Blm to eelip-' records for any kind of weather •An Old Man's Folly," released by the Essanaj Company June 30. tf» i crowds have been seen anywhere awaiting admission to each oi t lull number ol exhll an assemblage "i men and women that would i any regular theater of the highest ,-Imss. Whai Is more the who ca to see this picture were test disappointed, as the Blm <tld not arrive on the second of August, as announced, and yet a greater crowd assent i on the following evening, hundreds patient)] awaiting their chanci to enter to 1 1 ■ * las) show of Hie evening And this was no "feature Blm" .-n that. A simple Btorj ol s foolish «.id man who eaves bis motherless daughter at borne in sell in* ■-:» 1 1 1«iu the city, where lie is entrapped by an adventuress who Inveigles blm into a marriage tor bis money. Distracted by the usurpation of ber mother's i i i 1,,. Intriguante, the daughter leaves her home to lind employment in the city, ii" father s i repents of his folly, and follows his daughter. Passing a moving picture theater be sees s girl enter who looks like ids child. He enters the theater, recognizes ins daughter In a picture on the Bcreen, and scene. The tact Is explained to him that the person lie sees Is not his daughter, but only a picture. He is directed to the Essanay Studio and there rinds his child. The adventuress, being exposed, is found to be a criminal already ried to a convict who is serving a term in prison; the old man is freed of his bonds and returns t" Ids home with his daughter, cured ol in* folly, and happiness is restored. What attracted the immense crowds to this performance'/ Thai rural plays, it well d always find favor with the public is an Incontrovertible fact, but that does not account for a record attendance like lite one in question; an attendance that would have been considered phenomena] it tin play presented had been a well advertised feature lilm shown under the most favorable conditions as to weather and lack of counter attractions. Evidently the drawing power of this photoplay was the introduction of a moving picture theater within a moving picture theater, and a photoplay Studio in full swing. It this particular feature is taken to account for the decided success of this film it goes very far to prove the interest of the public in the photoplay and all that pertains thereto in no less degree than is evinced in the people and workings of theaters distinguished as regular. The author of "An Old Man's Folly" is a stanch old friend of the Moving Picture World who. over the signature "Emar" started the interesting discussion over scenario writing with a contribution entitled, "Concerning Scenario,'' published in the Moving Picture World July 9, 1910. As it may interest many readers of the Moving Picture World to know who "Emar" is. 1 will risk a wigging by divulging the fact that "Emar" is the well-known psychologist, M. Rayon, to whose achievements the leading newspapers have devoted a great deal of space, even to the extent of entire pages. Rayi ntered the scenario field impelled by his great love for the motion pictures, lie received one hundred dollars for his first scenario, has written many since and has never been asked to accept a lesser amount for a story that will make a full reel. Yours truly, 0. DE PRE, P. 0. Box 12T, Chicago, 111. CRITICIZES THE CRITIC. Lynn, July 30, 1911. Editor Moving Ticture World: Dear Sir — In a recent issue of your valuable paper your New England correspondent who signs himself "Henry," sent in what I consider a sarcastic article on the Central Square Theater, said article stating that for some unknown reason the management had added vaudeville to its proil pictures, when the majority of the other houses in New England had cut it out. We wonder why? Now it this writer had ever visited this popular place of amusement — a thing which he has failed to do as yet — and make himself known, he would find that our 1,500 capacity has been taxed daily ever since December 19, our opening. The only reason for adding vaudeville was because we wanted to give our patrons full value for their money, as quality and quantity is none too good for the vast throngs that patronize this theater. The Independent Film Company is giving us the very best of satisfaction in every way, as each and every subject receives round after round of applause daily. We are running all summer and playing to capacity and our motto of a whole lot for a little money is still the rule. Yours for fair treatment always, COL. WILLARD G. STANTON, Mgr. Cen. Sq. Theater, Lynn, Mass. WANTS TO SEE PICTURES RULE. Editor Moving Picture World: Callellsburg, Ky.. Aug. 10, 19100. Dear Sir — Some time back I noted your article relative to dailies criticizing photoplays, as they have the legitimate plays. Herewith enclosed is a clipping from the Cincinnati Post. Some time ago they had a short _ (favorable) editorial in our behalf. Keep up your good "uplift" work. I am sending enclosed to show that you are getting results. In your last issue (page 3o3j you asked for straightforward criticisms. 1 have none. Was pleased to note that you went after the Board of Censors for permitting anti-religious films to pass. I wish to compliment your reviewer for his frank criticisms. I watch them very closely and place cancellations on every one be does not support. I only hope he will not let up, but continue to give the straight goods. Mj heart and soul, so to speak, is in the moving picture business and I want to see it rule the world of amusement in the right way. It's going to do so if it continues upward as it is now doing. Fortunately I do not have to run first-run, and I have ample time to learn about the various films before I get them. I have barred practically all foreign films, because of vulgarity, etc. They let it slip in every once in a while. Wishing you continued success, I am, yours truly. A. J. WELLMANN, Mgr. LYRIC (No Vaudeville). A "WORLD" ADMIRER. Cuero, Tex., July 10, 1911. Editor Moving Picture World: Sir — 1 have just opened a new airdome here, on Esplanade Street, known as the "Stardome." Am showing only moving pictures; absolutely 1 can gel In the State. Using Licensed service; only running six days a week; no Sunday show here; seating 450 people. i have been a constant reader of the Moving Picture World Blnce 1 read a copy some three years ago in Springfield, Mo.; so it seems as though I know you personally. I have never yet written to you, but have Intended to write you and add in.\ little word of encouragement to the many others, to help you in your great work. I have solved some weighty problems in projection; i the Moving Picture World has solved them for me, and 1 could hardly run a picture show without The World. 1 am not a subscriber, (or I have been traveling so much: hot I always manage to get The World some way. I am not writing this to get toy name in the paper (although I would consider it an honor) just mention the opening .,1 the new Airdome to tine business, 1 have so many tilings to compliment the Editor Of The World but you being so busy I will Jt rerythlng in The World U as I would have it, and your article in the July 8tb World, "Facts and Comments." express my sentiments to I Thanking you for the patience in reading this letter, and pre Inflict a worse punishment upon you, in the form of a longer but, I hope, more Interesting letter, In the verj near future, 1 am, yours very truly, FRED M. BERNDON. (Clipping from Alameda Times-Star.) WHOLESOME MOTION PICTURES PROVING THEIR WORTH. A few months ago when such promiscuous moving picture offeringshow ti in nickelodeons it was contended by some theater managers that It would be almost impossible to secure entertaining and satisfactory films which would meet the public demand for amusement and yet not offend good laste or prove a harm to the children. However, the censorship idea was persisted in until the Blm makers took notice and established their own censorship. Today the offending or questionable film is the very rare exception, even in cities where no local censor board exists, and yet the nickelodeons never did larger business than they are doing today. Because the nickelodeon patrons formerly had to stand for any sort of picture the film makers senl out was used as a mistaken argument that the daring and raw pictures were what the public wanted. I'.ut the introduction of wholesome, clean pictures has proven beyond all question that the public simply endured the bad films because .the] could not get any choice. The same line of proof will apply equally well in the case of questionable drama which some theater managers contend is necessary to draw profitable business. The general mass of Americans recognize evil, but they do not fancy it. NOW BOOKING EASTERN STATES ONLY LOUISE M. MARION IN HER OWN NOVELTIES PATRIOTIC AND ILLUSTRATED POEMS REFINED, ENTERTAINING TERMS REASONABLE LOUISE M. MARION GENERAL DELIVERY Asbury Park New Jersey YOU HAVE READ THE OTHERS: Now Read This : We are too busy to write ads, but say: — we are the only Exclusive Supply House in Canada. We represent almost everything advertised in this weekly and WE FILL ORDERS SAME DAY AS RECEIVED. We ship anywhere and can give you a better price on equipments than any other house in America or Canada. Slip us that letter soon. No Duty On Goods Bought From Us Either. P. F. Brown, P. O. Box 1837, Calgary, Can. Why don't you think op plots for Motion Picture plays? It's easy and pays well. We teach you by mail how to write and sell you plots. Many successful graduates. DEMAND UNLIMITED. FULL DETAILS FREE. ASSOCIATED MOTION PICTURE SCHOOLS 911 Chicago Opera House Building CHICAGv NEW FIELD BIG MONEY EASY WORK o ,rl j MOTION PICTURE MACHINES EDISON MOTIOCRAPH POWERS Stereopucons, Pott Card Projectors Lantern Slides, Repair Parts, Supplies Carbons, Tickets Catalog Fraa on Rattiest AMUSEMENT SUPPLY COMPANY 105 No. Dearborn St. CHICAQO