Moving Picture World (Jul-Sep 1911)

Page scan 000607 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Jul-Sep 1911
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jul-Sep 1911)
Leaf #:
000607
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
July 25, 2024
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THE MOVING PICTURE WORLD 59i SPECIAL^JNOTICE i MANAGERS IN Connecticut, Massachusetts, Rhode Island, Maine, Vermont, New Hampshire and Canada. Get the Sensation of the Motion Picture World. The Wonderful "Mirror Screen" "Glass Curtain" The first and only "SCREEN" to project MOTION PICTURES in ABSOLUTE DAYLIGHT. Can be rented for $10.00 per week. New England State rights by permission of the Motion Picture Screen Co., of Shelbyville, Indiana. ADDRESS ALL COMMUNICATIONS TO THE MIRROR AND TRANSPARENT SCREEN CO. Knickerbocker Building, Rooms 203-204 1402 Broadway, N. Y. Telephone 1717 Murray Hill. CHAS. F. POPE, Gen'l Mgr. M. R. SHEEDY. Sec'y. FRANK MANNING, Exclusive Eastern Sales Agent. Are You Going To Be First, or Last ? Since placing our system for displaying programmes before the exhibitors of motion pictures, we have been more than surprised the way orders have been coming in from live exhibitors all over the country asking that we furnish them with our system at once, as they desire to be the first to put on this high class advertising in their locality. THERE-IS-A-REASQN for this, as a good live wire knows that by introducing a class of advertising of so high a character that he is bound to get the business away from his competitor who is still plodding along in the same old fashioned way of using unsightly posters and smearing the front of his theatre all over with paste. The fellow who takes time for doing things, is a lazy cousin to the fellow who does time for taking things WAKE UP, AND ORDER NOW Exhibitors Advertising Company Suite 604-605-606, 1 17 North Dearborn Sti, Chicago, III.