Moving Picture World (Jul-Sep 1911)

Page scan 000676 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Jul-Sep 1911
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jul-Sep 1911)
Leaf #:
000676
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
July 25, 2024
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658 THE MOVING PICTURE WORLD IMPS ARE COPIED Unsuccessfully I&-A CCS -w Mil a>* =w % & They copy Imp plots. They copy Imp posters. They copy Imp ads. They copy Imp lobby displays. But they CAN'T copy that indescribable SOMETHING that makes an Imp an Imp. You've noticed it scores of times. You've talked about it. All of which is proof that you can't get Imp quality unless you get Imp films. If you can't get Imps any other way, pay a little more film rental and get a contract specifying that your service will include TWO IMPS A WEEK WITHOUT FAIL! Tell your exchange you're willing to pay a little extra to be sure of getting TWO IMPS EVERY WEEK. You'll get quick action. And you'll get big returns! Try it! " THE HAUNTED HOUSE M (Copyright 191 1 by IMP CO.) Love, melodrama and comedy all boiled down to the very essence. Write to your exchange every morning till you get "The Haunted House." Released Monday, Sept. 4th. DUTY (Copyright 191 1 by IMP CO.) Another great melodrama of the sea, the kind the people all love to see. The mechanical effects in this picture are simply great. Insist upon "Duty." Released Thursday, Sept. 7th. Independent Moving Pictures Co. of America, 102 IV. 101st St., Nezv York. Carl Laemmle, Pres. Are you getting our free lobby circulars? Have you used the Imp Book as a booster? Have you bought our $5 Imp Photo-Frame? a ASK YOUR EXCHANGE FOR THE IMP SPECIAL RELEASE "Elks At Atlantic City" Feature it for all you are worth ! Demand ^pimps^ £v£ry Week. Business is BOOMING Like Sixty Now!!! Business has taken a bigger jump in the past seven days than in any single week during the whole year. Extra men have been employed to help maintain the high excellence of Laemmle service during the big rush. Are we downhearted? Are our customers satisfied? Listen to Bardeen & Schmidt of Edgerton, Wis. : "You folks are certainly takYou are givYYe are doing the business and we mean to stick to you. Many thanks." Right now is the time for you to wake up, connect with the big ing good care of us ins: us the right stuff. gest and best film renter in the world and enjoy the prosperity that you deserve this fall and winter. Slip me a line this very day ! Carl Laemmle, Pres. The LAEMMLE FILM SERVICE New ovmbef 204 W. Lake St., Chicago, III. Sykes Block. 1517 Farnam St. Minneapolis, Minn. Omaha, Neb. 515 Mulberry St. mo Wyandotte St. Des Moines, Iowa. Kansas City, Mo. The biggest and best film renter in the world OLD WYOMING DAYS The most wonderful portrayal of thrilling w'ild Western celebration ever witnessed. NOT POSED, but the actual pictorial production of the famous Cow Boys convention at Lander, Wyo., the fringe of our Western border. Startling, death daring antics of the fearless Bronco Busters, roping and riding wild horses and steers. Cow Boys, Cow Girls and Indians, in fast and furious performance. State Rights Selling Fast Live Wires Get Busy THE WESTERN FEATURE FILM CO., 3843 Indiana Ave., Chicago, 111.