Moving Picture World (Jul-Sep 1911)

Page scan 000755 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Jul-Sep 1911
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jul-Sep 1911)
Leaf #:
000755
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
July 25, 2024
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THE MOVING PICTURE WORLD 737 MR. EXHIBITOR: You Can Now ANNOUNCEMENT Read No. 5 IN COMING BEFORE THE PUBLIC with our PROGRAMME, we did not seek the VIEWS OF OUR COMPETITORS. Neither did we assume that the public which we must serve would consult our competitors as against their own intelligence, nor shall we at any time be prepared to grant that such will be true. WE HAVE COUNTED UPON YOUR AMERICAN BRAIN, WHICH IN ALL FRANKNESS IS THE ONLY GUARANTEE WE HAVE FOR OUR INVESTMENT. WE are not dealing with a small proposition, but in fact the biggest thing ever attempted in the film world. Knowing all this you must realize that we were prepared to hear THE CARPING of the first to suffer, because of our activity, and had already made our analysis of the effect such CARPING would have on AMERICAN BRAIN. We cannot undertake to answer attacks on a competitive nature. Our plain obligation to you is to represent our PROGRAMME, which needs no apology nor props, but has strength sufficient to prevail of its own MERIT. YOU can see the goods now, and judge what we mean when we speak of QUALITY in our PROGRAMME : Having seen, you can understand how it was possible to launch this big enterprise, and you can further understand why we have felt secure in putting our success in your HANDS. (Also you may be able to read between the lines and understand our attitude in the whole matter from the first day we spoke down to date.) ABSOLUTE CONFIDENCE in every phase of the MOVEMENT. Wednesday, September 7th, 1911, Opening Day MONDAY— 'MONO," "CLARENDON," "PLANTATION." TUESDAY— "HELIOS," "DEUTS. BIO GRAPH," "ROSE." WEDNESDAY— "LATIUM," "MONDIA," "FEDERAL." THURSDAY— "WASHINGTON," "FILM D' ART," "HEPWORTH. FRIDAY— "ACQUILLA," "CRICKS & MARTIN," "MOHAWK." SATURDAY— "SAVOY," "OKLAHOMA," "DEUTS. BIOSCOPE." SUNDAY— "CALIFORNIA," "MESSTERS," "COMERIO." Attention Programme Exclusive To the thousands who have so patiently followed our efforts up to this hour, let us say, our attitude is one of deep gratitude for your encouragement and support we are as pleased as yourself to be able to give you the service on and after Sept. 7th, 191 1. Of course you realize that the NATIONAL service will not be available to all of you on the same date; that time must ensue before sufficient number of releases are in your territory to take you on. That your exchange man will honestly tell you what date he can care for you, that this is the period where your loyalty will prove our contention, and we shall have arrived upon a field of unqualified success. YOU CAN HAVE EXCLUSIVE FILM SERVICE FROM A NATIONAL FILM EXCHANGE. Announcement No. 6 will be at your pleasure next week. » Wire or write your wants and we will give you the information. NATIONAL FILM DISTRIBUTING _ COMPANY 34-36 West Houston' Street New York City