Moving Picture World (Jul-Sep 1911)

Page scan 000756 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Jul-Sep 1911
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jul-Sep 1911)
Leaf #:
000756
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
July 25, 2024
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738 THE MOVING PICTURE WORLD If you can't get TWO IMPS EVERY WEEK at the price you [ Demand 7bp Imps^ £%ry Week. I s pemand 7Wg Imps e, £vsrr Week. Let the Imps pull you out of the hole! They will do it quicker and better than any other brand of film. Imp films cost more to produce than any others. They show more thought, more care, more expert handling, more careful editing. Advertise the fact that you show two Imps every week and you will give your competitor a body blow, no matter what brand he may be using. Keep everlastingly at your exchange till you get two Imps every week. If you can't accomplish that point by any other method, then pay a little more. Get together with your exchange right now! Plan for the biggest Fall and Winter business of your career! "BY THE HOUSE THAT JACK BUILT" (Copyright 1911 by I. M. P. Co.) A story in which all the important mythical characters of Mother Goose appear. A film that will pack your house not only in the evenings but at matinees. Go after it. Released Monday, September nth. "THE BROTHERS" {Copyright 191 1 by I. M. P. Co.) One of the prettiest love stories the Imp has ever produced. Scenes laid in ould Ireland. You'll see your favorite Imp performers in a new light and you'll like them better than ever. Released Thursday, September 14th. Independent Moving Pictures Co. of America., 102 W. 101st St., Nezu York. Carl Laemmie, Pres. Are you getting our free lobby circuars? EXTRA! — If you have not received word from us during the past week regarding our new proposition on the "Imp Book" ask ahout it at once. Don't overlook this splendid opportunity!