Moving Picture World (Jul-Sep 1911)

Page scan 000815 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Jul-Sep 1911
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jul-Sep 1911)
Leaf #:
000815
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
July 25, 2024
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THE MOVING PICTURE WORLD 797 The following are some of the many prominent exhibitors using our "SUNLIGHT" METALLIC CLOTH SCREENS AND CURTAINS JONES, LINICK & SCHAEFER COMPANY MARCUS LOEW : : ; SULLIVAN & CONSIDINE : M. SWITOW : : : : PENN SQUARE AMUSEMENT COMPANY ST. CHARLES AMUSEMENT COMPANY WARNING : : CHICAGO : : NEW YORK BUTTE, MONTANA LOUISVILLE, KY. CLEVELAND, OHIO : ST. LOUIS, MO. Letters are daily reaching us showing that imposters are using our advertising and our copyright word "Sunlight" to promote the sale of worthless or inferior screens. We have no travelling salesmen and our screens are never sold except with our "Standard" frames with their patented tightening device. Any information that will assist us in protecting exhibitors against imposition will be "Sunlight" Metallic Cloth Curtain Co. 1100 FISHER BUILDING CHICAGO, ILLS. "DAYLIGHT PICTURES" WITH ANY CURTAIN OR MACHINE AT SMALL COST WITH The Eye Comfort System of Indirect Illumination Since the first advertisement in this paper, a few months ago, theatres in all sections of the country have installed this system. All enthusiastic, and acknowledge that theatre lighting has been revolutionized. Even illumination throughout your theatre can be obtained without a light in range of vision. No glaring side lights to detract from the detail of your picture, and more perfect depth and perspective are assured. Our engineering department will furnish you, free of expense, reports and recommendations on request. BETTER LIGHT AT LESS EXPENSE Investigate — Write today No. E-405. List $10.50. Ask discounts of your Electric dealer. If he does not carry, write us direct. Engineering Reports Free. NATIONAL X-RAY REFLECTOR CO., 235 Jackson Blvd., Chicago Gentlemen: — Send full information regarding lighting of our theatre. LENGTH ... NAME WIDTH CEILING HEIGHT ADDRESS