Moving Picture World (Jul-Sep 1911)

Page scan 000837 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Jul-Sep 1911
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jul-Sep 1911)
Leaf #:
000837
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
July 25, 2024
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THE MOVING PICTURE WORLD 819 ANNOUNCEMENT No. 6 A Public Statement is a Public Trust MY associates have urged me to inject more matter into my "Ads" ; thus we have found ourselves in conflict with our own judgment as to the needs of the situation; but after calm deliberation we have stood firm on the point that only in demonstration could the great question of quality be satisfactorily answered. You know the temptation to break into extravagant language in selling one's wares ; we do not advocate departing from our first decision to embody only the chronological steps in our work ; in other words, simply to show you week by week our progress until such time as you will have seen the goods for yourselves. You may ask our reason for this position and we answer you that we recognized the magnitude of this proposition at the outset ; in fact the scale force and attractiveness of all its elements almost bewildered one ; for this reason we determined upon the utmost conservatism in every step. We want your support, and because we mean to have it, we have worked with caution and have conservatively in our Ad. Matter announced our progress. Would you have us do more than to bring results of this long period of organization to demonstration as against talk, or do you feel that the quality of our programme suffers for want of description? We hazard the view that you support our course, that your interest was consequent upon our show of conversation and that your loyalty to our cause is induced by this fact. We shall at the proper time take up with you the numberless issues of the trade. In the meantime you are being shown the goods. We rest our case on your judgment of the goods, confident that but one verdict is possible, and that we have earned your congratulations. As stated in our former Ads., September 7th our goods will be on the market and every day thereafter. Each and every exchange that serves an exhibitor receives EXCLUSIVE goods from the NATIONAL FILM DISTRIBUTING COMPANY and cannot show or allow our goods to be shown in any other territory than the one assigned to him to supply your wants. WE ARE NOW RELEASING AND THE EXHIBITORS AS WELL AS PATRONS ARE ENJOYING THE MUCH NEEDED EXCLUSIVE PROGRAMME. SPECIAL NOTICE MONDAY— "Plantation," "Clarendon," "Mono." TUESDAY— "Rose" "Deuts-ches Biograph," "Helios." WEDNESDAY— "Federal," "Mondia," "Latium." THURSDAY— "Washington," "Hepwix," "Film d'Art." FRIDAY— "Mohawk," "Cricks and Martin," "Acquilla." SATURDAY— "Oklahoma," "Deutsches Bioscope," "Savoy." SUNDAY— "California," "Messters," "Comerio." NOTE: Our special appointed representative, M mentioned 21 different makes of goods and has land, Indianapolis and will show in Cincinnati, Louis, Kansas City, Topeka, Oklahoma City, D Portland, Seattle, Salt Lake, Denver, Omaha, D Milwaukee, Chicago, and he announces to us t ably satisfied, and the demand for our service is each and every one to be patient and we will s r. B. E. Clements, is now showing the above shown same in Philadelphia, Pittsburgh, CleveNashville, Memphis, Atlanta, New Orleans, St. alias, San Antonio, Los Angeles, San Francisco, es Moines, Watertown, St. Paul, Minneapolis, hat everyone after seeing our pictures are agreeso great that we are compelled to request of ee that you are served as we have stated. THE TIME OF ACTION IS NOW ON A National Exclusive Programme is Now in Operation Wire Or Write Your Wants Now Is The Time To Act NATIONAL FILM DISTRIBUTING COMPANY 34-36 West Houston Street New York City