Moving Picture World (Jul-Sep 1911)

Page scan 000853 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Jul-Sep 1911
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jul-Sep 1911)
Leaf #:
000853
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
July 25, 2024
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THE MOVING PICTURE WORLD 835 REMEMBER THE PAST IN SHAPING THE FUTURE A YEAR ago the Sales Company was shipping three hundred reels and Patents Company fifteen hundred reels weekly. To-day Sales Company over eight hundred and Patents Company twelve hundred and fifty. In one short year the Independent cause has been firmly established on a good substantial and legal basis. The Independent manufacturers have not only brought their plants up to a high mark of perfection, doubled the quality and quantity, but have put aside many thousands of dollars to wage a legal war to surround your interests and theirs with the security and protection which was so much required. Eighteen months ago no Independent Manufacturer, Exchange or Exhibitor knew whether his investment was going to be wiped out over-night. To-day all are protected ; your business is your own. You are getting a regular supply of film at uniform prices and favorable conditions. All this has been brought about by Manufacturers, Exchanges and Exhibitors FORKING TOGETHER and the further success we all so earnestly look forward to can BE ACCOMPLISHED only by all of us standing shoulder to shoulder and assisting one another in every possible way. Quality may not have advanced as rapidly as all desire but consider the tremendous expense manufacturers have been under and the many other things they have done. Quality, however, is now having first attention. The same grit and determination shown in the past will soon bring our quality up to the required standard. Only however if we all stick together. WEEKLY PROGRAM: MONDA Y Imp Eclair Yankee American Champion TUESDA Y Thanhouser Bison Powers WEDNESDA Y Champion Solax Reliance Ambrosio Nestor Rex THURSDAY American Itala Imp FRIDA Y Yankee Solax Lux Thanhouser Bison SATURDAY Powers Itala Gt. Northern Nestor Reliance III East .4th St., New York City