Moving Picture World (Jul-Sep 1911)

Page scan 000927 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Jul-Sep 1911
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jul-Sep 1911)
Leaf #:
000927
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
July 25, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

THE MOVING PICTURE WORLD 909 ANNOUNCEMENT No. 7 THIS week with fevered anxiety we have awaited the returns of the first week of actual service. The act of service in itself is a big point, but by far the strongest element of that act is the character of quality of the programme. 21 reels and not a single inch of the 20 odd thousand negative feet needing an apology. In fact the first week's programme confers distinction and reflects the scientific and art achievement of many nations of many climes in a modern industry which broadly speaking is universal in character and interest. In visiting the moving picture show we have a common purpose entertainment. An entertainment and analysis will show is dependent upon diversity. The National protects this point in drawing from the World's product rather than upon a province. Every week will strengthen this point and show you that the advent of the National Programme marks the era of uplift in the industry. We have come into the field, not in a competitive sense, but as leaders in a movement to carry this great industry to the plane it is destined to occupy. The Market Is Now Being Served With Exclusive Film Service I furnished by The National Film Distributing Company of New York City We have been exhibiting our goods throughout PENNSYLVANIA, OHIO, INDIANA and KENTUCKY for the past ten days. We have no APOLOGIES to make. The goods SPEAK for themselves. QUALITY and VARIETY. By the time this announcement reaches you in print -we will have given exhibitions in the following States: MISSOURI, TENNESSEE, OKLAHOMA, TEXAS and KANSAS. We Have Completed the "Hub" — We Are Now Adding the Spokes. That is to say, we are contracting with Exchange Men in territory not already allotted, and our special Executive Member, Mr. B. E. Clements, will arrange to meet any and all parties desiring to open Exchanges in any part of NORTH AMERICA. EXHIBITORS, NOTICE: You will be notified from time to time of the City and Theater where you can see our programme in your respective States. Take a look at the goods. This is all we ask of you upon that call. We have surprised the entire film world at every phase of action. :THE REASON WHY= MONDAY— "PLANTATION," "CLARENDON," "MONO." TUESDAY— "ROSE," "DEUTSCHES BIOGRAPH," "HELIOS." WEDNESDAY— "FEDERAL," "MONDIA," "LATIUM." THURSDAY— "WASHINGTON," "HEPWIX," "FILM d'ART." FRIDAY— "MOHAWK," "CRICKS AND MARTIN," "ACQUILA." SATURDAY— "OKLAHOMA," "DEUTSCHES BIOSCOPE," "SAVOY." SUNDAY— "CALIFORNIA," "MESSTERS," "COMERIO." Demand the best. You are entitled to same. Place the Moving Picture Industry on a qualified basis. Dignity and Merit. DO NOT DECEIVE YOURSELF THAT THAN AN AMERICANIZED PRODUCTION EDUCATIONAL; WE SHOW NOTHING DI THE TIME OF ACTION IS NOW AT HAVE NATIONAL EXCLUSIVE PROGRAM EVERY SUBJECT A FEATURE AND A RE ENTIRE OUTPUT. WE ARE NOT COMPE FOR OUR PROGRAMME. OUR PROGRAMME IS ANYTHING OTHER CONSISTING OF QUALITY, VARIETY and STINCTIVELY EUROPEAN. HAND. BE THE FIRST TO RECEIVE AND ME FILM SERVICE IN YOUR HOUSE. PEATER. WE CENSURE AND PICK OUR LLED TO TAKE UNQUALIFIED SUBJECTS Srn»/*»V»/« BE PREPARED TO GET THAT NATIONAL GAZETTE ON SUNDAY special. \yaTCH FOR WEDNESDAY'S EDUCATIONAL. OUR EXCHANGES HANDLE OUR MANUFACTURER'S SPECIAL FEATURE. Wire Or Write Your Wants Look for the word "National " NATIONAL FILM DISTRIBUTING COMPANY 34-36 West Houston Street New York City