Moving Picture World (Oct-Dec 1911)

Record Details:

Title:
Moving Picture World
Date:
Oct-Dec 1911
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Oct-Dec 1911)
Leaf #:
000795
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
January 11, 2024
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THE MOVING PICTURE WORLD 789 \ViiA\m,„ TO THE GENTLEMEN OF THE MOTION PICTURE INDUSTRY: A Declaration of Intentions: MERE has come among your ranKs a paradox, the enigmatical advent of a nevv^comer, sponsored by a group vsrhose connection v^ith and Knov/^Iedge of the motion picture industry are as old and varied as that industry itself. It comes to you in the form of a nevsr brand of film, or a brand of new film, for the w^ord "new^" means fresh, modern. recent, and this film of tomorrovsr v\rill be all these, and a trifle more. Good intentions are an important factor in any undertaKing ; but of far more consequence are the means to promote them to materialization. Not alone have vsre these intent. ons and these means, but w^e have as well another and still a greater incentive, the necessity and imperative desire of the trade. That it is natural to anticipate the n^ost favorable results is attested by these facts: We have the necessary fundamental and familiar Knowledge of the vvrants and needs of the trade ; we have the ambition and the agencies to correct the common evils and the general faults in the manufacturing field ; ■<^e have the courage of sincere convictions, and the money to bacK them up! Experience. Determination, and a respectable amount of Money--a triumphant trinity ! With them w^e are going to cause a revolution and a revelation in film circles. These are not mere extravagant and presumptious speculations ; they are practical principles, paramount propositions, valid expressions— they are a Prophecy ! Architecture, sculpture, painting, music, poetry— these may be called the strongest synonym of civilized life and mental accomplishment. Add to the list The Gem Motion Picture Co. Convincing ? ThanK you ! We hope you share it v^th us| THE GEM MOTION PICTURE CO. iM\