Moving Picture World (Oct-Dec 1911)

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TIIE MOVING PICTURE WORLX) 1013 Mr. Manager Do You Blame Your Operator for being obliged to Test the screens every time he starts a picture to secure the right focus, light and distance ■* How can he help it ? It is all the same shape — top, bottom and sides. He will tell you that a sp>ccially concaved screen, with every ray of light that strike the screen exactly the same length as every other ray at point of contact, must produce a more even and a more perfect picture, with fewer "Ghosts," "Scratches" and "Glimmers." than a flat surface would. HELP HIM TO HELP YOU Furnish him with a screen, with a central point on which to focus, with a certainty that all portions of the picture will receive exactly the same light effect. The "Perfection Concave Screen" is made to order. To quote prices it is necessary to know distance of screen from lens — height of lens above stage, and size of projected picture. (Also whether stationary or movable.) Our new illustrated booklet will be out in a few days. L*t u« placm you on our Mailing Lilt INVENTORS SPECIALTY MFG. CO., 401 Ashland Block, CHICAGO, ILL. DON'T BE BACKWARD ABOUT COMING FORWARD To take advantage of a proposition which means the increasing of your receipts. Every live exhibitor realizes the necessity of good display advertising, and they also know that it is necessary to keep up with the pace of progrrefs, and to adopt the most modern and up-to-date system. SPECIAL OFFER In order to increase our circulation, and as a matter of advertising, we make the following offer until the first of the year : We will furnish you with one of our Display Frames, which is six feet in height and three feet in width, made of red oak and finished with a beautiful dark green finish, together with a hand-painted name-piece for the top of the frame and also fifteen stock posters, such as "Always a Good Show," "Our Feature To-morrow," TUustrated Songs," "Admission 5 Cents," etc., for which we charge you only ten dollars. We will furnish you with 36 Posters per week, for as many weeks back as it is necessary for you to go, in order to give you a billing for all your pictures, and up to the present time, for which we will charge you one dollar per week. We will continue to forward to you each week, by mail, a Poster for each of the 36 releases for the following week, for which we will charge you two dollars per week, payable in advance. DON'T FAIL TO TAKE ADVANTAGE OF THE ABOVE OFFER AT ONCE. FOR IT IS ONLY GIVEN FOR A LIMITED TIME. EXHIBITORS ADVERTISING CO. t Suite 604-605-606 117 North Dearborn St. Chicago, III.