Moving Picture World (Jul-Sep 1912)

Page scan 000308 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Jul-Sep 1912
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jul-Sep 1912)
Leaf #:
000308
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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3°4 THE MOVING PICTURE WORLD EXHIBITORS WAR ff Certain discredited Exchanges are offering "DUPES" of our program in an effort to deceive you. ARE YOU SHOWING GENUINE FILMS? A "Dupe" is a copy made from a negative copied from an original. The"Duper" is the form of THIEF who reproduces for a few dollars a miserable imitation of a film which originally cost thousands. Our Films can be had only from these EXCLUSIVE AGENTS UNTIL FURTHER NOTICE Anti-Trust Film Co 12s West Lake Street. Chicago, 111. Film Supply Co. of Oregon 385 Adler St., Portland, Ore. Buckeye Lake Shore Film Co 422 North High St., Columbus, O. Golden Gate Film Exchange Los Angeles, Cal. Golden Gate Film Exchange, .166 Golden Gate Avenue, San Francisco, Cal. Canadian Film Exchange Calgary, Alberta, Canada Mutual Film Exchange Traction Terminal Bldg., Indianapolis, Ind. Mutual Film Corporation 32 Boylston Street. Boston, Mass. Canadian Film Exchange 32 Queens Street, East Toronto, Canada Gaumont Company 4 Queens Street. East Toronto, Ontario, Canada H. & H. Film Service Company 98 Jackson Boulevard, Chicago, 111. H. & H. Film Service Company Des Moines, Iowa Continental Film Exchange 902 Filbert Street. Philadelphia, Pa. Lake Shore Film Exchange 106 Prospect Avenue, Cleveland, Ohio Majestic Film Service 21G North Fifth Avenue, Chicago, 111. Superior Film Supply Co Toledo, Ohio Mutual Film Corporation 422 Ninth Street, N. W.. Washington, D. C. Mutual Film Corporation 81 Marietta Street. Atlanta, Ga. Mutual Film Corporation. .. .729 Maison Blanche. Bldg.. New Orleans, La. Mutual Film Corporation 1509 "a Main Street, Dallas. Texas Mutual Film Corporation Salt Lake City, Utah Mutual Film Corporation Denver, Colo. Mutual Film Corporation 97 Woodward Avenue, Detroit. Mich, Pittsburgh Photoplay Company 415 Ferry Street, Pittsburgh, Pa, Progressive Film Exchange 1517 Farnam Street, Omaha, Neb. Swanson Crawford Film Company .... 72.'! Century Building, St. Louis. Mo. Victor Film Service .'59 Church Street, Buffalo, X. V. Western Film Exchange 145 West 45th Street. New York City Western Film Exchange 15 West 10th Street, Kansas City, Mo. Western Film Exchange 307 Enterprise Building, Milwaukee, Wis. GET THIS PROGRAM SUNDAY, Majestic. Thanhouser. MONDAY, American. Comet. TUESDAY, Gaumont, Majestic, Thanhouser. WEDNESDAY, American, Gaumont Weekly, Reliance, Solax. THURSDAY, American, Gaumont. ERIDAY, Lux, Solax, Thanhouser. SATURDAY, Great Northern, Comet, Reliance. Address 133-135 WEST 44th STREET NEW YORK