Moving Picture World (Jul-Sep 1912)

Page scan 000421 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Jul-Sep 1912
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jul-Sep 1912)
Leaf #:
000421
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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w (HHiiW I J. P. Chalmers, Founder. Published by Telephone Call, 1343-1344 Gramercy CHALMERS PUBLISHING COMPANY, 125 E. 23rd Street (Beach Building), NEW YORK J. P. Chalmers, Sr., Pres. ; E. J. Chalmers, Sec. and Treas. ; John Wylie, Vice-Pres. and Gen. Manager. The office of the company is the address of the officers. Entered at the General Post Office in New York City as Second Class Matter. SUBSCRIPTION RATES: $3.00 per year. Post free in the United States, Mexico, Hawaii, Porto Rico and the Philippine Islands. Canada, $3.50. Foreign Countries, $4.00, Post Paid. WESTERN OFFICE: 169 W. Washington St. (Post Bldg.), Chicago, I1L Phone, Main 3145. Automatic Phone 32732. DISPLAY ADVERTISING RATES ON APPLICATION. CLASSIFIED ADVERTISEMENTS (No Display), Three Cents per Word; Minimum Charge, 50c. Address all correspondence "Moving Picture World, P. O. Box 226, Madison Square, New York," and not to individuals. Vol. 13 AUGUST 3, 1912 No. 5 INDEX TO CONTENTS. IN THE NORTHWEST IN THE MISSISSIPPI VALLEY INDEPENDENT FILM STORIES... INDEPENDENT RELEASE DATES. INQUIRIES "KING'S POWER, THE" (Great Northern). ADVERTISING FOR EXHIBITORS 440 AT THE FLAMING ARCS 433 "BATTLE GRODND, THE" (American), by J. S. McQuade 430 CALENDAR OF LICENSED RELEASES 457 CALENDAR OF INDEPENDENT RELEASES. . .456 CHICAGO LETTER 424 COMMENTS ON THE FILMS (Licensed) 445 COMMENTS ON THE FILMS (Independent) 446 CORRESPONDENCE 458 DOINGS AT LOS ANGELES 438 DETROIT 458 EXHIBITORS ORGANIZE AT ALBANY 422 FACTS AND COMMENTS 420 FEATURE AND THE PRICE, THE, by E. W. Sargent 431 IMPORTANCE OF GOOD "BUSINESS," THE, PHILADELPHIA by W. H. Kitchell 429 PHOTOPLAYWRIGHT, THE LICENSED FILM STORIES ... LICENSED RELEASE DATES. LOUISVILLE MANUFACTURERS' ADVANCE NOTES MOTION PICTURE EXHIBITORS' LEAGUE. .459 .459 .478 .488 .443 .432 .470 .490 .458 .451 .422 NEW ENGLAND 459 OBSERVATIONS BY MAN ABOUT TOWN. OREGON .439 .458 .459 .442 CARBON IMPORTERS. FRORUP, L. E 491 KIEWERT, CHAS. L 497 REISINGER, HUGO 496 ELECTRICAL AND MECHANICAL EQUIPMENT. BENDER, GEO 492 CHICAGO M. P. SUPPLY CO 495 CHICAGO PROJECTION CO 493 ENTERPRISE OPTICAL CO 486 FOOS GAS ENGINE CO 489 FORT WAYNE ELECTRICAL CO 485 HALLBERG, J. H 497 MOORE HUBBLE CO 494 PICTURE THEATER EQUIPMENT CO 469-496 SCHNEIDER, E 485 SUREHOLD SHUTTER SETTER CO 485 FILM IMPORTERS AND DEALERS. INTERNATIONAL FILM TRADERS 492 WESTERN FILM BROKERS 485 FIREPROOF APPARATUS. TRAINER, C. W .492 FILM EXCHANGES. ACME FILM CO 492 BRADENBURG, G. W 498 CALIFORNIA FILM EXCHANGE 491 CALEHUFF, CHAS 494 GREENE, W. E 497 GUNBY BROS 492 HETZ, L 492 LAEMMLE FILM SERVICE 489 NORTHERN FEATURE FILM EXCHANGE 492 UNIVERSAL FILM EXCHANGE 485 FILM MANUFACTURERS, CRYSTAL FILM CO 492 NEW YORK MOTION PICTURE CO 463 REPUBLIC FILM CO 457 INDEPENDENT FILM MANUFACTURERS. (Film Supply Co.) AMERICAN 406 ECLAIR FILM CO 477 FILM SUPPLY CO. OF AMERICA 404 GAUMONT 469 GREAT NORTHERN 412 LUX 412 â– SOLAX 405 THANHOUSER 402 INDEPENDENT FILM MANUFACTURERS. (Universal.) UNIVERSAL FILM CO 407-408-409-410 XICENSED FILM MANUFACTURERS. EDISON 416 INDEX TO ADVERTISERS. ESSANAY 403 GENERAL FILM CO 460-461 KALEM 418 KLEINE 413 LUBIN 414 MELIES 499 PATHE FRERES 464-465 SELIG 417 VITAGRAPH 415 MISCELLANEOUS. A. B. C. CO 475 AMERICAN SONG SLIDE & POSTER CO 490 BARTON, DAN 496 BRADY, A 492 BOUND VOLUME 491 CHALMERS PUBLISHING CO 495 CHAMBLESS, JAMES 492 CLASSIFIED ADVERTISEMENTS 462 CONFIDENTIAL 493 CORCORAN, A. J 493 DRAMATIC MIRROR 493 EASTMAN KODAK CO 481 EXHIBITORS' ADVERTISING CO 492 EXHIBITORS' ADV. & SPECIALTY CO 457 FEDERAL FEATURE FILM SUPPLY CO 492 HARBACH & CO 492 HOKE, GEO. M 498 KEYSTONE TICKET CO 492 KINEMACOLOR CO. OF AMERICA 494 MAJESTIC FILM CO 494 McKENNA BROS. BRASS CO 493 NATIONAL TICKET CO 488 NATIONAL X-RAY REFLECTOR CO 494 NEWMAN MFG. CO 487 PEOPLES AMUSEMENT CO 498 PHOTOPLAY ADVERTISING & SPEC. CO 491 PRECISION MACHINE CO 494 RAW FILM SUPPLY CO 496 SARGENT, E. W 498 SOUTHERN DEODORIZER CO 496 TECHNIQUE OF THE PHOTOPLAY 494 THOMAS, A. G : 496 VISCO MOTOR OIL CO 49.8 VONNEGUT HARDWARE CO 494 WILLIAMS AMUSEMENT CO 493 ZENITH MFG. CO 493 LENS MANUFACTURERS. BAUSCH & LOMB 479 LECTURERS. ADAMS. G. M 494 MOVING PICTURE WORLD 487 MOVING PICTURE MACHINE MANUFACTURERS. AMERICAN 491 EDISON 410 MOTIOGRAPH 4S3 PITY THE EDITOR 444 PITTSBURG 462 PROJECTION DEPARTMENT 448 "QUEEN ELIZABETH," by W. Stephen Bush.. 428 "RIP VAN WINKLE" (Vitagraph), by Louis Reeves Harrison 426 "ROBIN HOOD" (Eclair), by Louis Reeves Harrison 435 SAN FRANCISCO 458 SONG SLIDE RELEASES 468 STORIES OF THE FILMS (Licensed) 470 STORIES OF THE FILMS (Independent) 478 TOLEDO CONVENTION 422 WHAT IS DRAMATIC? by Louis Reeves Harrison 421 WISCONSIN CONVENTION 422 POWER'S CAMERAGRAPH 500 SIMPLEX 455 MUSICAL INSTRUMENTS. DEAGAN, J. C 487 SINN, C. E ! 489 WURLITZER, RUDOLPH 495 OPERA CHAIR MANUFACTURERS. AMERICAN SEATING CO 498 ANDREWS, A. H 498 BENNETT, GEO 498 HARDESTY CHAIR CO 498 STEEL FURNITURE CO 498 WISCONSIN LUMBER CO 498 PROJECTION SCREENS. AMERICAN THEATER CURTAIN CO 481 MIRROROIDE CO 481 MOTION PICTURE SCREEN CO 481 SONG AND ADVERTISING SLIDE MFRS. BATTERSHALL & OLESON 468 CLAPHAM, A. J 485 ERKER BROS 485 LEVI CO., INC 468 NIAGARA SLIDE CO 492 NORTH AMERICAN SLIDE CO 487 SCOTT & VAN ALTENA CO 468 SIMPSON, A. L 492 UTILITY TRANSPARENCY CO 40S FEATURE FILMS (Released by). AMERICA'S FEATURE FILM CO 494 ATLAS MFG. CO 466-467 COLUMBIA FEATURE FILM CO 495 CROWN FEATURE FILM CO 479 FAMOUS PLAYERS FILM CO 411 FEATURE & EDUCATIONAL FILM CO 492 FEATURE PHOTOPLAY CO 473 FRENCH-AMERICAN FILM CO 485 GARDEN OF ALLAH CO 475 GENERAL FILM PUB. & SALES CO 400 IMPERIAL FEATURE FILM CO 492 INTERNATIONAL FILM TRADERS 492 KNICKERBOCKER FILM CO 491 MASKO FILM CO 4794N7 NEW YORK FILM CO 494 QUAKER CITY FEATURE FILM CO 456 ROYAL FEATURE FILM CO 479 SUPERIOR FEATURE FILM CO 489 TOURNAMENT FILM CO 492 UNIVERSAL FEATURES 477 WARNER'S FEATURE FILM CO 471 WORLD'S BEST FILM CO 473 THEATRICAL ARCHITECTS. CRANE, C. H 492 DECORATORS' SUPPLY CO 493