Moving Picture World (Jul-Sep 1912)

Page scan 000521 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Jul-Sep 1912
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jul-Sep 1912)
Leaf #:
000521
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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M H J. P. Chalmers, Founder. Published by Telephone Call, 1343 CHALMERS PUBLISHING COMPANY, 125 E. 23rd Street (Beach Building), J. P. Chalmers, Sr., Pres. ; E. J. Chalmers, Sec. and Treas. ; John Wylie, Vice-Pres. and Gen. Manager. The office of the company is the address of the officers. Entered at the General Post Office in New York City as Second Class Matter. 1344 Gramercy NEW YORK SUBSCRIPTION RATES: $3.00 p«r year. Post free in the United States, Mexico, Hawaii, Porto Rico and the Philippine Islands. Canada, $3.50. Foreign Countries, $4.00, Post Paid. WESTERN OFFICE: 169 W. Washington St (Post Bldg.), Chicago, ILL Phone, Main 3145. Automatic Phone 32732. DISPLAY ADVERTISING RATES ON APPLICATION. CLASSIFIED ADVERTISEMENTS (No Display), Three Cents per Word; Minimum Charge, 50c. Address all correspondence "Moving Picture World, P. O. Box 226, Madison Square, New York," and not to individuals. Vol. 13 AUGUST 10, 1912 No. 6 ADVERTISING FOR EXHIBITORS 540 AT THE SIGN OF THE FLAMING ARCS 551 AS YOU LIKE IT (Vitagraph) 528 BISON PLANT ATTACKED 533 CALENDAR OF LICENSED RELEASES 558 CALENDAR OF INDEPENDENT RELEASES. .560 CHICAGO LETTER 531 COMMENTS ON THE FILMS (Licensed) 545 COMMENTS ON THE FILMS (Independent) 546 CORRESPONDENCE 562 DETROIT 564 EXHIBITOR'S OPPORTUNITY, THE, by Louis Reeves Harrison 521 EVIL ART, OR GAMBLING EXPOSED 534 INDEX TO CONTENTS. FACTS AND COMMENTS 520 NEW ENGLAND .564 HARBINGER OF PEACE (Edison). .5311 INDEPENDENT FILM STORIES 574 INDEPENDENT RELEASE DATES 588 INDIANA EXHIBITORS' CONVENTION 533 IN THE MISSISSIPPI VALLEY 564 INQUIRIES 544 LICENSED FILM STORIES 566 LICENSED RELEASE DATES 590 LOUISVILLE 562 MANUFACTURERS' ADVANCE NOTES 552 MOVING PICTURE EDUCATOR, THE 536 MUSIC FOR THE PICTURE 539 MUTUAL GETS EMPIRE FILM EXCHANGE. .525 OBSERVATIONS BY MAN ABOUT TOWN 538 OKALEM RETURNS TO IRELAND 537 PHOTOPLAYWRIGHT, THE 542 PITTSBURGH 564 PROJECTION DEPARTMENT 548 "RAMESES, KING OF EGYPT," by Jas. S. McQuade 526 '•RESURRECTION, 'I by Louis Reeves Harrison. .522 SAN FRANCISCO 562 STORIES OF THE FILMS (Licensed) 566 STORIES OF THE FILMS (Independent) 574 SONG SLIDE RELEASES 586 "THEIR LIVES FOR GOLD" (Gaumont) 535 CARBON IMPORTERS. FRORUP, L. E 597 KIEWERT, CHAS. L 595 REISINGER, HUGO 595 ELECTRICAL AND MECHANICAL EQUIPMENT. BENDER, GEO 576 CHICAGO M. P. SUPPLY CO 575 ENTERPRISE OPTICAL CO 593 FOOS GAS ENGINE CO 593 FORT WAYNE ELECTRICAL CO 594 HALLBERG, J. H : 597 LAVEZZ1 MACHINE CO 576 MECHANICAL APPLIANCE CO 583 PICTURE THEATRE EQUIPMENT CO 592-571 SCHNEIDER, E 594 .SMITH, L. C 586 STERN MANUFACTURING CO 594 SUREHOLD SHUTTER SETTER CO 596 FILM IMPORTERS AND DEALERS. INTERNATIONAL FILM TRADERS 585 WESTERN FILM BROKERS 596 FIREPROOF APPARATUS. TRAINER, C. W , 594 FILM EXCHANGES. ACME FILM CO 594 BRADENBURG, G. W 581 BUCKEYE LAKE SHORE FILM' CO 581 CALEHUFF, CHAS 597 GOLDEN GATE FILM EX 559 GREENE, W. E 577 HETZ L 594 LAEMMLE FILM SERVICE '. '. '. ...I '.'.'..'.'.'.. ■ i '.': '. 587 MUTUAL FILM CORPORATION 510-511 NATIONAL EXCLUSIVE FILM EXCHANGE.. 576 NORTHERN FEATURE FILM EXCHANGE 594 SPECIAL EVENT FILM CO 596 U. S. FEATURE FILM SERVICE.....' 581 FILM MANUFACTURERS. CRYSTAL FILM CO 577 NEW YORK MOTION PICTURE CO 561 REPUBLIC FILM CO 558 INDEPENDENT FILM MANUFACTURERS. (Film Supply Co.) AMERICAN 506 ECLAIR FILM CO 567 FILM SUPPLY CO. OF AMERICA 504 GAUMONT 571 GREAT NORTHERN 573 LUX 573 MAJESTIC 569 SOLAX 505 THANHOUSER 502 INDEX TO ADVERTISERS. INDEPENDENT FILM MANUFACTURERS, (Universal.) UNIVERSAL FILM CO 507-S-9 LICENSED FILM MANUFACTURERS. EDISON 516 ESSANAY 503 GENERAL FILM CO 512-513 KALEM 518 KLEINE 569 LUBIN 517 MELIES 599 PATHE FRERES 563 SELIG 565 VITAGRAPH 514-515 MICELLANEOUS. A. B. C. CO 592 AMERICAN SONG SLIDE & POSTER CO 590 AMUSEMENT SUPPLY CO 587 BARTON, DAN 575 BRADY, A 587 BOUND VOLUME 592 CLASSIFIED ADVERTISEMENTS 584 CORCORAN, A. J 581 EASTMAN KODAK CO 575 EXHIBITORS' ADVERTISING CO 598 EXHIBITORS' ADV. & SPECIALTY CO 558 FEDERAL FEATURE FILM SUPPLY CO 594 HARBACH & CO 576 HOKE, GEO. M 596 KEYSTONE TICKET CO 5S7 KINEMACOLOR CO. OF AMERICA 576 McKENNA BROS. BRASS CO 587 MORTIMER FILM CLEANER CO 586 MOVING PICTURE WORLD 579 M. P. W. BINDERS 585 NATIONAL TICKET CO 588 NATIONAL X-RAY REFLECTOR CO 589 NEWMAN MFG. CO 594 PEOPLE'S AMUSEMENT CO 594 PHOTOPLAY ADVERTISING & SPEC. CO 581 RAW FILM SUPPLY CO 597 SARGENT, E. W 587 SHECKLER, A. J 593 STEBBINS, C. M 576 SUDEKUM, T 592 TECHNIQUE OF THE PHOTOPLAY 571 THREE IN ONE OIL CO 577 U. S. FACTORIES CO 596 WESTERN EXHIBITION CO 594 WILLIAMS AMUSEMENT CO 594 LENS MANUFACTURERS. GUNDLACH-MANHATTAN CO 575 LECTURERS. MOVING PICTURE WORLD 5S5 MOVING PICTURE MACHINE MANUFACTURERS. AMERICAN 597 EDISON 516 MOTIOGRAPH 595 POWER'S CAMERAGRAPH 600 SIMPLEX 556 MUSICAL INSTRUMENTS. DEAGAN, J. C 591 SINN. C. E 583 WURLITZER, RUDOLPH 577 OPERA CHAIR MANUFACTURERS. AMERICAN SEATING CO 596 ANDREWS, A. H 596 BENNETT, GEO 596 HARDESTY CHAIR CO 596 STEEL FURNITURE CO ."■!»> WISCONSIN LUMBER CO 596 PROJECTION SCREENS. AMERICAN THEATER CURTAIN CO 58 ■'■ MIRROROIDE CO 583 MOTION PICTURE SCREEN CO 583 SONG AND ADVERTISING SLIDE MFRS. BATTERSHALL & OLESON 5S6 CLAPHAM, A. J 576 KANSAS CITY SLIDE CO 594 LEVI CO., INC 5S6 SCOTT' & VAN ALTENA CO 5S6 SIMPSON, A. L 576 UTILITY TRANSPARENCY CO 586 FEATURE FILMS (Released hy) AMERICA'S FEATURE FILM CO 587 CROWN FEATURE FILM CO 569 FEATURE & EDUCATIONAL FILM CO 594 FEATURE PHOTOPLAY CO 575 FRENCH-AMERICAN FILM CO 576 GENERAL FILM PUB. & SALES CO 5S1 IMPERIAL FEATURE FILM CO 592 INTERNATIONAL FILM TRADERS 585 MASKO FILM CO 565 NEW YORK FILM CO 592 QUAKER CITY FEATURE FILM CO 560 ROYAL FEATURE FILM CO 5S1 SPECIAL FILM CO., LTD 5*7 SUPERIOR FEATURE FILM CO 593 TOURNAMENT FILM CO 570 UNIVERSAL FEATURES ~";7 WARNER'S FEATURE FILM CO 557 575 THEATRICAL ARCHITECTS. CRANE, C. H 594 DECORATORS' SUPPLY CO 593