Moving Picture World (Jul-Sep 1912)

Page scan 000585 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Jul-Sep 1912
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jul-Sep 1912)
Leaf #:
000585
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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THE MOVING PICTURE WORLD 583 The Curtain Question in a Nut-Shell A Black Curtain reflects 5% of your light and darkens pictures projected upon it. A White Curtain reflects 30% of your light; appears brightest right up against it and fades away 10% for every 10 ft. distance you get away from it. Try it and see. An Alluminized Curtain (Any and all kinds are the same) reflects 40% of your light. Every light ray is a direct reflection. You can't use a strong current or you will ruin the eyes of everybody. (Every metal, even gold, exposed to the atmosphere, will darken and oxidize.) Every day you use an aluminized curtain, those called Gold, Silver, Sun and imitation Mirror (our name) blacken. Every picture has a cold, metallic look. Every one of these curtains lasts about as long as an apple blossom. A "MIRROR SCREEN" reflects 100% of your light. The more current used, the better. The snowwhite front diffuses the light, softens it and prevents eye-strain. Don't forget that. The "Mirror Screen" lasts forever. Don't forget that. The "Mirror Screen" makes the pictures look natural just as standing in front of a mirror makes you look natural. Write Us Today for Prices. Don't Forget That. THE "MIRROR SCREEN" COMPANY F. J. Rembusch, Pres. SHELBYVILLE, IND., U. S. A. FRANK MANNING. Sales Agent, 922 Sixth Ave., N. Y. City. Phone 401 Plaza. What is a Bull Moose? ^d'^'T?1///kI°» what The Radium Gold Fibre Screen is — write us. don't ask our competitors, we a1 hold the secret. Its «reat success might cause t to misrepresent it, one can't blame them; from Easl to West, North to South its fame spreads. Why? Because it stands the test under fire. An unsolicited letter from the North, read it carefully— see if what we >aid above is not true. Waseca, Minnesota. Gentlemen : We take pleasure in informing you that we have had the pleasure of seeing your Radium Gold Fibre Screen in operation and same meets with our hearty approval. We are enclosing you check to cover cost of same. We were very much afraid that there would be a haze before the picture as was described by many curtain manufacturers, but we are unable to detect any whatsoever. Allow us to thank you for the trust that you have placed in us and if we can offer any words of praise that would be of benefit to you we would be glad to do so. Thanking you again for your kind interest toward us, we beg to remain. Yours -very truly, DAWSON BROTHERS. Important — Dawson Brothers paid for their screen in full. You have tried the rest — Now buy the best. AMERICAN THEATRE CURTAIN & SUPPLY COMPANY 105 North Main Street St. Louis, Mo. Pitzer & Smith (Distributers), 32 Union Sq., N. Y. City KEEPING the air fresh and cool is one of the best advertisements for your theater. Make the people comfortable, and they will be your steady patrons. WATSON Ventilating FANS will exhaust the hot used up air and make room for fresh air. Necessary all seasons of the year. They do not simply stir up the inside air. Our Fan Booklet tells how to determine size of fans required in moving picture theaters. Free copy sent on request. Write to-day. Mechanical Appliance Co. FAN DEPT. Milwaukee, Wisconsin New York, 43 West 27th St.; Chicago, 709 Fisher Bldg. ; Boston, 116 Bedford St.; Philadelphia, 1328 Chestnut St. The Fair Test, the Convincing Test: Let us send you our large Free Samples of MIRROROIDE Pin, Attach to Your Screen or Curtain. Run Your Picture. This Simple Test Is Convincing. We Show You. MIRROROIDE Is Canvas, Filled with a Mercury-Foil-Glass-Amalgamation of Pure Silver White. It Is Guaranteed for a Lifetime. It Won't and Cannot Turn Black. It Won't Crack, Peel or Blister. TEST OUR FREE SAMPLES Against Any Curtain or Screen in Your Town. We Welcome Any Test You May Desire to Make. Thousands in Use — Thousands of Satisfied Exhibitors. Write. Do It Now! Eventually You Will Use MIRROROIDE—the Projection Surface that Produces the Brightest, Clearest and Best Picture at a Saving of One-Third in Your Juice Bill. A Picture Free from Haze, Glare and Eyestrain — MIRROROIDE Price Right and Quality Right. Manufactured Under Seven Pending Patents. THE J. H. CENTER CO. NEWBURGH, N. Y.