Moving Picture World (Jul-Sep 1912)

Record Details:

Title:
Moving Picture World
Date:
Jul-Sep 1912
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jul-Sep 1912)
Leaf #:
0001148
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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1144 THE MOVING PICTURE WORLD BRONCHO FILMS Produced Upon the Largest Scale Ever Attempted in Motion Pictures. Stirring Themes — Tremendous Casts — Perfect Photography FIRST RELEASE Wednesday, September 18 "SUNDERED TIES" The Biggest One-Reel Feature Ever Made The North against the South — Father against Son — in wonderful and thrilling battles, booming cannon, hand-to-hand conflicts, sensational cavalry charges. Through it all runs a heart-gripping story, splendidly acted. SECOND RELEASE "HIS BETTER SELF" 1 Reel Wednesday, September 25 1 Reel In the hot desert, beneath the blistering rays of the sun, the rivals battle for the canteen of water — and life. As one falls wounded the hand of his conqueror is stayed in a death thrust by the picture of the woman they both love, and he carries his erstwhile opponent to shelter. A Broncho Every Wednesday The Best Film in the World EXHIBITORS: Place your order with your exchange at once for booking. The demand will be tremendous BRONCHO MOTION PICTURE COMPANY 150 EAST FOURTEENTH STREET Mutual Film Corporation, 60 Wall St., N. Y. City, Sole Agents for U. S. and Canada.