Moving Picture World (Sep - Oct 1918)

September 21, 1918 THE MOVING PICTURE WORLD 1745 Strong Cast for Metro's "Little Miss Moneybags" THE assembling of the cast of Metro's "Little Miss Moneybags" has been completed by Director Charles J. Brabin. Francis X. Bushman and Beverly i Bayne are the co-stars of this attractive new feature, and a strong cast has been chosen to support them. Mr. Bushman has the role of Van Tyne Carter and Miss Bayne , that of Arizona Brown, a real girl of the , West. "Little Miss Moneybags" has been written by Elaine Sterne and adapted for j the screen by A. S. Le Vino. !< Stuart Holmes plays Teddy Carter, a suave youth, ■who tries to confiscate an estate. Sally Crute's work in screen offerings has gained her wide spread popularity. She has the role of Edith Tren ' ton. Mrs. Mathilde Brundage has been chosen to play a role. C. J. Williams plays James Carter in this, his first Metro picture. Mr. Williams is an actor and director of note, and there are few screen enthusiasts who do not remember his , work for the Edison Company. William Frederic and William McQuire are both well known upon the shadow and speaking stage. The production of "Little Miss Moneybags" is flourishing at Metro's Biograph annex, the capability of the cast making it possible to work with speed and facility. Use Cigar Bands to Exploit Moore's "Just for Tonight" EXHIBITORS of America are becoming thoroughly inoculated with the exploitation germ. The healthy bank roll which this germ produces is the chief reason for this. All kinds of novel and unique advertising stunts have been conceived to exploit Goldwyn's famous stars, and the latest and one of the best is exploitation by means of cigar bands. M. W. Neilson, proprietor of the Crystal Theatre, Wayne, ,Neb.. will use the bands to advertise Tom Moore, the new Goldwyn 1 star, in his first Star Series production, "Just for To-Night," to be released September 16. Mr. Neilson is fully aware of the popularity of Tom Moore and has an^lounced free admission to "Just for ToNight" to all children of Wayne who present to him ten Tom Moore cigar bands. The Tom Moore perfecto was named after Tom Moore, the famous Irish poet, and since Tom Moore the Goldwyn star is the namesake of Tom Moore the Irish poet, Mr Neilson feels sure the stunt is appropriate and likewise highly practical. The success of the plan is assured in advance. The children will spread the message in their neighborhood and in their homes and besiege their fathers, big brothers, uncles and friends to donate the desired cigar bands. Such mouth-to-mouth advertising cannot be bought at any price. Evelyn Selbie a \ ersatile Player. Evelyn Selbie, playing an important role in "Beans," an appealing Bluebird photodrama in which Edith Roberts is the star, is regarded as a most versatile character woman. In "Pay Me" ,she played an ingenue role, although quite a bit over the ingenue stage, and in the same picture carried a "years later" part showing' the same girl as an old woman. Miss Selbie says that her hardest piece of work was in "The Two Soul Woman" with Priscilla Dean. In this picture the star was possessed of a dual nature. When the bad cycle of her disposition came around she was accustomed to look up poor Evelyn and take it out on her. Miss Selbie is one of the deepest-dyed "lady villains" on the screen, but in her I leisure moments she gets revenge on the I Huns by working hard and long for the i salvage department of the Red Cross. Scene from "Please Hit Me" (Lee Moran Star Comedy). What William Fox Is Doing to Help Win the War BELIEVING firmly in the power of the motion picture to help win the war, William Fox has enlisted the producing resources of the Fox Film Corporation in a tremendous patriotic campaign which is designed to educate the American people on every phase of America's part in the world conflict, to stimulate the nation's morale and to deliver definite, timely blows against the Hun. The production of motion pictures which will aid the Government in prosecuting the war is only one phase of Mr. Fox's patriotic activities, but, in the opinion of close observers within the industry, it is a factor which should and will play a part in American victory. A glance at the Fox releases for the next few weeks alone shows to what an extent Mr. i'ox has flung his efforts into the fight for civilization. Of eleven productions which are to be released in the immediate future or which have been released in the last week by the Fox corporation eight come under the head of the so-called propaganda films. These productions are "The Prussian Cur," the R. A. Walsii drama of the enemies at home an'd the secret embassy which Ambassador von Bernstorff left behind him; William Farnum's Liberty Loan film; "On the Jump," starring George Walsh; Gladys Brockwell in "Kultur"; the great picture of the Draft, "18 to 45"; "Why America Will "Win," based on the life of General John J. Pershing; Jane and Katherine Lee in "Swat the Spy!" and Tom Mix in "Mr. Logan, U. S. A." "The Prussian Cur" is based on revelations made by Capt. Horst von der Goltz, the confessed leader of the plot to blow up the Welland Canal, and also on a mass of data regarding activities of German agents in this country, obtained from Government files at Washington and elsewhere. That is one sample of how William Pox is helping to win the war. Another, and an even franker assistance to the Government, is the special Liberty Loan film which William Farnum, a Fox star, has just completed at Hollywood, especially for the Government. This picture is about 300 feet long. It was made for the United States Film Propaganda Commission and is being distributed by the Fox Film Corporation, there having been made about one hundred prints. Another angle of the Liberty Loan is developed in the picture "On the Jump," which has George Walsh as its star. This picture shows Mr. Walsh as a young newspaper man who is persuaded to turn Lib erty Bond salesman. Being of an athletic type, he injects into his sales campaign novel and highly effective methods of obtaining subscriptions lo the Liberty Loan. In addition to that the young hero also exposes a wealthy German, one Crumely, who has bought a newspaper for the secret purpose of spreading German propaganda. In this way the picture not only combines the Liberty Loan argument, but it also gives an unmistakable warning to the American public to be most careful of every form of German propaganda. "Kultur," the play of Germany's secret diplomacy, in which Gladys Brockwell is the star, treats of ctn entirely different phase of the war situation. In "18 to 45," the picture which R. A. Walsh has already made on the problems which will arise from the extension of the Draft ages, is a direct challenge to the men of America to stand back of the Draft and make the supreme sacrifice for their country. Already made and ready to be released during the days following the national registration, this film, it is believed, will have a tremendous influence in stimulating the morale of America. "Why America Will Win" is based on the life of General John J. Pershing, and in picturing the career of the American leader it gives a concrete answer to the problem propounded in its title — "Why America Will Win." Even the children are used in this great patriotic work. Jane and Katherine Lee, those two stormy imps of comedy, furnish thrills and at the same time teach an important patriotic lesson in "Swat the Spy!" Another phase of war endeavor — the prevention of sabotage and the rooting out of disaffected labor agitators — is treated in the Tom Mix picture, "Mr. Logan, TJ. S. A." These eight productions are only the beginning of William Fox's efforts to get behind the war and help American victory. Other pictures are expected to be announced from time to time, and it is stated Mr. Fox will pursue the policy of lending every ounce of energy to war work. Ruby de Reiner In Lockwood .Support. "The Great Romance" has been chosen as the title for Harold Lockwood's Metro starring vehicle now in production under Henry Otto. The story is a romantic drama written especially for the star by Finis Fox and has a patriotic subject for its theme. In the cast is Ruby de Remer, who will play the leading feminine role.