Moving Picture World (Mar 1917)

Page scan 000531 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Mar 1917
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Mar 1917)
Leaf #:
000531
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
July 04, 2024
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March 17, 1917 THE MOVING PICTURE WORLD 1741 I | ■;■;■; i. I " WE DARE YOU to look at Black Cat features or the series on "Is Marriage Sacred ?" You can see these photoplays at any branch of the General Film Co. One look and you will book all and run them regularly. They are the biggest money getters of the period. Listen to this : Motography says of "Ashes on the Hearthstone," one of the series on "Is Marriage Sacred?" "This issue in the popular Essanay series is an unusually dramatic short length picture. The action and the story material condensed in the twenty-six minute screen time and the tense, effective method of presenting it are worth praise. Good acting and good direction, with the technical details well handled, combine to make the release satisfactory for any theatre." The Exhibitor's Herald says. "Of a refreshing and humorous nature is the latest Black Cat feature. Bryant Washburn is cast in a role which he can handle so well. It is a short subject which will entertain any audience." WE DARE YOU ! Trademark Reg. U. 8. Pat. 1907 GEORGE K. SPOOR PRESIDENT 1333 Argyle St., Chicago Trademark Ree. U. 8. Pat. 1907 PRODUCERS OF PICTURES FOR THE FAMILY m m m ■I-::, I m a w(3 if 'im , ■ -. ■ 1 I M In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.