Moving Picture World (Mar 1917)

Page scan 000532 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Mar 1917
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Mar 1917)
Leaf #:
000532
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
July 04, 2024
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THE MOVING PICTURE WORLD March 17, 1917 Quick Success of a Big, New Idea You are keen for new ideas. So is every other live exhibitor. This is proved by the remarkable advance booking of Fortune PhotoPlays — the new kind of features with a big, new idea back of them. The first two Fortune Photo-Plays have been in the hands of the General Film branches only a few days, but it has already been necessary to increase by 20 per cent, the number of prints originally planned. Three of America's largest exhibitors have booked Fortune Photo-Plays solid in their entire chain of theatres. Others are falling into line every day. FORTUNE PHOTO PLAYS The big idea behind these pictures is a strong story and all action — snap, pep, solid punch from start to finish. No padding — no non-essentials — but the boiled down essence of the greatest short stories ever published, the wonderful romances of adventure and mystery appearing in Ainslee's, Smith's, Popular, People's, Top Notch, and the other Street & Smith Magazines. Five reels condensed to four — one hour screen time. Every one of these splendid productions is perfectly cast and beautifully produced. Famous stars appear in all of them. In the first release, 'The Inspirations of Harry Larabee," Margaret Landis and Clifford Gray play the leads ; in the second, "Mentioned in Confidence," Vola Vale and R. Henry Grey; in the third, "The Devil's Bait," Ruth Roland and Henry King. Fortune Photo-Plays fit perfectly in every program. They are being advertised by the biggest campaign ever used for motion pictures — a $100,000 campaign in all Street & Smith's famous magazines — 15,000,000 readers. Arrange now with your General Film Exchange to see the first two of these bigidea films. DISTRIBUTED BY GENERAL FILM CO., Inc. Produced by H. M. & E. D. Horkheimer