Moving Picture World (Mar 1917)

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THE MOVING PICTURE WORLD March 17, 1917 Quick Success of a Big, New Idea You are keen for new ideas. So is every other live exhibitor. This is proved by the remarkable advance booking of Fortune PhotoPlays — the new kind of features with a big, new idea back of them. The first two Fortune Photo-Plays have been in the hands of the General Film branches only a few days, but it has already been necessary to increase by 20 per cent, the number of prints originally planned. Three of America's largest exhibitors have booked Fortune Photo-Plays solid in their entire chain of theatres. Others are falling into line every day. FORTUNE PHOTO PLAYS The big idea behind these pictures is a strong story and all action — snap, pep, solid punch from start to finish. No padding — no non-essentials — but the boiled down essence of the greatest short stories ever published, the wonderful romances of adventure and mystery appearing in Ainslee's, Smith's, Popular, People's, Top Notch, and the other Street & Smith Magazines. Five reels condensed to four — one hour screen time. Every one of these splendid productions is perfectly cast and beautifully produced. Famous stars appear in all of them. In the first release, 'The Inspirations of Harry Larabee," Margaret Landis and Clifford Gray play the leads ; in the second, "Mentioned in Confidence," Vola Vale and R. Henry Grey; in the third, "The Devil's Bait," Ruth Roland and Henry King. Fortune Photo-Plays fit perfectly in every program. They are being advertised by the biggest campaign ever used for motion pictures — a $100,000 campaign in all Street & Smith's famous magazines — 15,000,000 readers. Arrange now with your General Film Exchange to see the first two of these bigidea films. DISTRIBUTED BY GENERAL FILM CO., Inc. Produced by H. M. & E. D. Horkheimer