Moving Picture World (Dec 1915)

Record Details:

Title:
Moving Picture World
Date:
Dec 1915
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Dec 1915)
Leaf #:
00014
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
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1758 THE MOVING PICTURE WORLD December 4, 1915 Jhas r£/jhteeti JJluthor5erhl £>ooK NOW S/yhtee/i ]/luthor5erk »oo NdW OF AMERICA'S MOST FAMOUS AUTHORS Behind the Universal/s Greatest Series-Serial I 16 Weeks: 32 Reels Of all the great triumphant and successful Universal serials, none have had greater punch, wider advertising and publicity possibilities, more popular stars, or a more intricate or interesting plot. ■ ■ ■ ■ ■ Added to this is the supreme and heretofore unequaled drawing quality— the EIGHTEEN AUTHOR POWER of this superb series-serial. Each episode of this thrilling modern picture is a complete story in itself, so that your patrons may start with any episode and enjoy the remaining installments without loss of interest. ■ ■ ■ ■ ■ Never in your life have you seen on the screen such scenes, settings or situations as are revealed in the succeeding episodes of "GRAFT." Never have the inside workings of modern politics in American cities, towns, villages and hamlets been disclosed in moving pictures as they are shown in all the hideousness of corruption in this wonderful collaboration of EIGHTEEN of America's best-known, best-read and most popular authors. ■ ■ ■ ■ ■ Take advantage of the prestige and popularity of these famous writers, and BOOK "GRAFT." Book it for the coin and the crowds. Book it for the 16 weeks of capacity business that is sure to follow. This picture is a sure fire hit and will do more to popularize your house than any series-serial you ever played. Write, or better still, WIRE your nearest Universal Exchange today. Tomorrow may be too late. You can't afford to let your competitor grab "GRAFT" ahead of you. Book now. Universal Film Manufacturing Co. CARL LAEMMLE, President "The Largest Film Manufacturing Concern in the Universe" 1600 BROADWAY NEW YORK