The Moving picture world (January 1920-February 1920)

860 THE MOVING PICTURE WORLD February 7, 1920 Rambles Round Filmtown BELLRINGING FOR PUFFUCISTS The old Blue pencil Rhymes with Stencil. He's a Healthy pup Is "Please Play Up." Some Pafflicist Expressions Readers Of Tradepapers Have Learned by Heart. "Nation-wide advertising campaign." "Circuit-wide booking contracts." "Distribution from key-cities." "President and General Manager." "Director General." "The following statement has been issued." "Backed by aniimlted capital." "Exhibitor owned and controlled." "The last word in photoplaying." "Supported by an all-star cast." "The vicious influence of Wall Street." "Produced under the personal supervision of." "Service departments in all exchanges." "$10,000,000 (Ten Million Dollars). "The title has been changed to " "On his departure for Los Angeles." "Upon his return from Los Angeles." "In the final analysis." "Contracts, telegrams and letters are pouring in." "The best picture in her screen career." "Never before in the history of." "The greatest work of this famous author." Our Daiinty Screen Queens. From publicity we learn that Sylvia Breamer is a blood-thirsty fight fan as' per : "When a rousing fistic battle was staged" . . . Miss Breamer stood on a lawn bench and cried encouragingly: 'Get him, Bob! That's a good one! Kill him. Bill, l<ill him; oh, boy!" — o — Following a lively chase after a young pig that was finally captured in a Christie studio restaurant scene, Pat Dowling wrote: "The pig failed to find the easiest entrance, which leads one to believe they are Btill blind. "Danger — Go Slow" (Universal). "The Dangerous Talent" (Pathe). "End of the Road Banned by British Cen.sor Board." — Tradespaper Headline. Guess they'll have to detour. Information Wanted. What to say when the barber holds the mirror behind your head after he has finished hair-cutting? Is a man expected to give up his seat in the subway to a woman in riding togs whom he had just previously seen straddling a horse in Central Park? Why don't someone photoplay Frank R. Stockton's novelti — "Rudder Grange," "The Hundredth Man" and, especially, the funniest novel ever written: "The Casting Away of .Mrs. Leeks and Mrs. Ayleshlne." "Jans Secures 'Nothing a Year" for Olive Tell" is a tradepaper headline that does not mean exactly what it says. Incidentally it might be cited that "Love Without Question," followed by "Nothing a Year," is logical sequence. With Walter K. Hill Some Red-Hot Attractions For Fire-Proof Theatres "Flames of the Desert" (Goldwyn). "Flames of the Flesh" (Fox). "Flame of the Yukon" (Triangle). "Shod with Fire" (Fox). "The Sacred Flame" (Schomer-Ross). "Fires of Faith" (Paramount). What might be referred to as "burning up the screen." But Goldwyn has, to smother the conflagration, "Water, Water Everywhere." "The Great Accident" (Goldwyn). A good picture. Some Deleted Definitions. Mllliondollam. — Loose change In the piffle-pocket. Adjectives. — Toys broken in the hands of pufflicists. Electric. — Visible signs of inward vanity. Publicity. — Mask of mush for unsightly complexions. .Ulmeograplis. — "Big Bertha's" equipped with percussion caps. Interviews. — Words set to kettle-drum music. If "The Fighting Shepherdess" met "The Little Shepherd of Kingdom Come" who would get fleeced? Hail the Returning Banquet. Free eats were offered at three places in one day, January 23. Thanks to Wells Hawks, the "nut" on our own lunch for one day was completely lifted. With booze unavailable there should be more of these functions in future. We voice the hopes of all tradepaper lunch-hounds. Exploitation for "Scratch My Back** (Goldwyn). Sheets of sand-paper, with advertisement on plain side, appealing to smokers and gas-stove cooks. An inconsistency in film-titling: Irene Castle, in "The Amateur Wife." Statisticians are compiling figures on the moving picture business in Los Angeles. The Cristies, Mack Sennett and Henry Lehrman show the best ones. "Attention is becoming focused," says Martin J. Quigley, "upon the smaller theatre in the smaller town and city." Isn't it time — and long past time? Charley Fuhr, known to film-fame, has finally landed in print with his handiwork. He's providing film-lists to a western weekly otherwise devoted to circus and carnival conservation. Open Season for "Trimming." "Trimmed in Scarlet" is Maxine Elliott's newest play. "Trimmed with Red" is Madge Kennedy's new Goldwyn. "Trimmed with 'Readers'" is a cardplay lately staged here in New York that bids fair to get into Court rather than pictures. Filling Otherwise Waste Spaces With Jazzful Quips and Wheeses. fBy H. T. Snowden). T N the issue of January 17 the straw ^ boss of this column comes to bat with a statement that I. H. T. Snowden used the vulgar term of "Leaping Dominoes" In referring to dice. Financially I am so far ahead of this national pastime that I would be the last person on earth to use any disrespectful phrases that might have a tendency to degenerate this time-honored game. I merely referred to them as "Ethiopian Polo." "Double Speed" (Artcraft). Grinding out a show In a two hundred seat house on Saturday night. "What's Your Husband Dolngf" (Artcraft) "Oh, he's a salesman." "What's his line?" "Brains." "I never saw him carrying any samplea" "It Pays to Advertise" (.Artcraft). In spite of this any number of exhibitors will confine their publicity to twoones and a three on a super-special and then wonder why they don't pack 'em In. "The Greatest anestion" (First National). Actors. — "When do we eat?" Exhibitor. — "How long will It be before Marcus Loew gets ray house?" Rum Hound. — "What am I going to do after the last bottle is gone?" Public. — "When will prices come downT" "Desert of Wheat" (BodklnaOn) Music suggestion: "What Will the Harvest Be?" A Heart Flush. "Heart of a Child" (Metro). "An Adventure in Hearts" (Artcraft). "Heart o' the Hills" (First National). "Heart Strings" (Fox). "Heart of a Gypsy" (Hallmark). "Nothing but Lies" (Metro). What an exhibitor thinks of a peddler's sales talk. "Why Smith Left Home" (Artcraft). To follow "The Moonshine Trail" "In Old Kentucky." This happened "When Bearcat Went Dry." "When the Clouds Roll By" (United Artists). A number of exhibitors that follow the "not how good, but how cheap" policy will label this. "When the Crowds Roll By." "The Great Air Robbery" (Universal). Exploitation: Decorate your lobby with vacuum cleaners. We Have With U>. "Red Hot Dollars" (Artcraft). "Three Gold Coins" (Pox). "His Wife's Money" (Selznick). "The Golden Shower" (Vltagraph). And then comes: "The Lincoln Highwayman" (Fox). "Counterfeit" (Artcraft). "Thieves" (Fox). And last of all: The H. C. of L. Exit. — Snowden. "Roads of Destiny" (Goldwyn). Rail, plank, macadam, asphalt, concrete and plain m>id. — o — In "The Eternal Mother" Florence Reed has the concentration of all the oncoming rush of "Eve" titles. — o — There could be a most effective lobby display arranged for "Mary's Ankle" if the prevailing skirt-styles were not so short. — o — He Longs for a Real Old New York Stew. — Morning Telegraph Headline. Can't be negotiated within the law. A man's cellar may be both down and out.