The Moving picture world (February 1920-March 1920)

2022 THE MOVING PICTURE WORLD March 20, 1920 4 K. W. Electric Generating Set 60 or 110 volts for stationary or portable moving picture work and theatre lighting. Smooth, steady current, no flicker. Portable type with cooling radiator all self-contained. Send for Bulletin No. 30 UNIVERSAL MOTOR CO. OSHKOSH, Wise. Specialists in artistic arranging and photographing for the screen all manner of activities: in society, the sports, in industry and commerce. Expert cameramen furnished at all times. 347 West 48th Street New York Protect Your Negative Investment By Placing Your Printing Order With a Reliable House STANDARD MOTION PICTURE CO. Has an Earned Reputation for Good Worit— at Sensible Prices Address: 1007 Mailers Building, CHICAGO Plione: Central 2347 Cameramen Furnished for All Occasions the cone on its shaft. The leather disc is held against the cone by coil springs and can be adjusted to the necessary pressure. A starting lever operating the cone is convenient to the operator's hand. Another feature of the machine is the fireproof film guides. Each guide has a double set of rollers. Two of the rollers are shaped like a spool, the other two are plain and a trifle wider than the film. These run inside the flanges of the spool shaped ones, making it impossible for the film to run out of the rollers, which are thrown apart by a cam to allow threading of film. The rollers are completely housed and a light spring keeps them against the film, making it impossible for fire to get through them. There are five of these guides on each machine, two for the film while passing from magazines through head and three for rewinding. The machine has adjustable legs and can be accommodated by any booth five feet square and five feet eight inches in height and give operator plenty of room. The Universal Camera Has an Efficient "Built-in" Dissolve THE accompanying illustration shows the "built in" dissolve of the Universal motion picture camera and its method of operation. This ingenious and simple device is actuated by the main gear of the camera. The Built-in Dissolve of the Universal camera, showing its manipulation. The dissolve is operated from the main gear of the camera. A lever on the top of the camera is pressed forward or backward to put the dissolve on or oflF. The right hand of the operator in the picture is shown pressing this lever. The left hand of the operator is pointing to the shutter indicator, which is placed -back of the camera. To make a fade in, the lever on top of the camera is pressed forward to "IN" and the crank turned until the shutter has opened up to the proper aperture for the exposure. To make a fade' out, the lever is pressed to "OUT" and the crank wound until the shutter opening has closed as shown. This is only one of the many outstanding features of the Universal, which are winning for this machine world-wide recognition where portability and strength are desired. Many leading explorers' news agencies and educational film makers have adopted the Universal exclusively. Automatic Ticket Selling and Cash Register Expands THE Automatic Ticket Selling and Cash Register Company has moved its executive and sales offices to new and more commodious quarters, on the fourth floor of the Goodrich Building, 1780 Broadway, New York. Moving into new and larger quarters is the healthiest kind of a sign of success, and we are glad to extend our congratulations to the well-known manufacturers of the Perfected Automaticket Register. The new offices provide ample show room space for the demonstration of the Automaticket Register to visiting exhibitors and all exhibitors coming to New York are invited to use the correspondence facilities of the company while in town. Lynch Enterprises Equips More of Its Theatres with Typhoons THE S. A. Lynch Enterprises, the well known theatre owners, operating one of the largest chains of theatres in the South, has placed with the Typhoon Fan Company during the last few days, another large order for Typhoons. These people have thoroughly tried out the Typhoon system during the past six or seven years, and have found that to meet the severe conditions in the summer weather throughout the South, the Typhoon cooling and ventilating system is ideal. The Lynch orders just received cover Typhoon equipment for the Palace Theatre, Fort Worth, Texas; The New Theatre, Little Rock, Ark,; Ranger Theatre, Ranger, Texas, and Queen Theatre, Dallas. B. F. P. on The Great White Way PORTER FURNISHED AND INSTALLED SIMPLEX PROJECTORS ALL OVER BROADWAY. FOR FULL PARTICULARS SEE "SIMPLEX FLASH" ON INSIDE OF REAR COVER OF THIS MAGAZINE. PORTER PUTS THEM OVER ON BROADWAY. B. F. PORTER, BROADWAY'S PROJECTION ENGINEER Cinemaquipment Center, Entire Second Floor, 729 Seventh Avenue, at 49th Street, New York FIDELITY FAMOUS MOVING PICTURE MOTOR Tliis is the 1/10 H.P. Variable Speed Motor vou have heard about. Thousands in use on niachiius successfully. Price, $22. Send us your order for careful attention and mention your kind of current. FIDELITY ELECTRIC CO. LANCASTER, PA.