The Moving picture world (February 1920-March 1920)

2128 THE MOVING PICTURE WORLD March 27, 1920 Hpre She Is— All Put Together— Wanda Hawley, Realart's New Star. The suspense is now over and we know that Realart's mysterious star personality is Wanda Hawley, whose many friends have long wanted to see her starred. Survey Shows TwentyFive New Theatres Due to Open in Cleveland Within Year A SURVEY bf the theatres now being built and on which actual promotion has been made in Cleveland reveals the interesting fact that before 1921 twentyfive new houses will have been opened. Two theatres to replace the Klaw & Erlanger and Shubert present houses, two Keith vaudeville theatres and more than twenty motion picture houses are included in the program of amusement enterprises to be established during the year. They will supply a seating capacity for 50,000 and the cost of them will be over $10,000,000. Five new downtown houses having a combined seating capacity of 13,000 are now building or will go this year. One of the picture houses is Loew's State, which will seat 4,000 and will be the largest in the city. The other downtown picture theatre will be the Allen, which will seat 3,000. Extending Theatrical District. These two picture theatres, the Klaw and Erlanger and Shubert and one of the Keith houses all will be centered at Euclid avenue and East Fourteenth street. In fact, the entrances to all of them will be within a half block. This will extend the heart of the theatrical district up Euclid avenue three blocks, as the present district centers around the intersection of East Ninth street and Euclid avenue. The survey also disclosed plans, hitherto unannounced, of the Loew interests for the building of five more theatres in Cleveland, three in the East End and two on the west side of the Cuyahoga River. The locations of these houses are not given out because all real estate and financial arrangements have not yet been completed. They will have a combined seating capacity of 9,000 and will cost over $2,000,000. Construction work will start about May 1. The List in Detail. The following is the complete list of theatres now building or about to be started in the city Loew's State, pictures, Euclid and East Fourteenth street, 3,300 seats, $2,000,000; the Ohio, Klaw & Erlanger house, Euclid and East Fourteenth street, 1,500 seats, $5,00,000; the Hanna, Shubert theatre, Euclid and East Fourteenth street, $500,000; the Terminal, pictures, 236 Superior avenue. West, 600 seats, $50,000; Loew's Park, pictures, Euclid and East 101st street, 4,000 seats, $850,000; Keith's, vaudeville, Euclid and East 105th street, 3,000 seats, $1,000,000; HoflPman's Palace pictures, Euclid avenue and East 102d street, 1,500 seats, $400,000; Stratford, pictures. Hough avenue and East Eighty-fourth street, 1,500 seats, $225,000. Five Points, pictures, St. Clair avenue and East 152d street, 1,500 seats, $100,000; Corlett, pictures, 12,705 Miles avenue, 1000 seats, $80,000; Buckeye, pictures, 11,621 Buckeye road, 1,000 seats, $80,000; Deutsch, pictures. Cedar avenue and East Seventy-ninth street, 1,000 seats, $80,000; three Loew theatres on East Side, pictures, 5,000 seats, $1,250,000; Allen, pictures, Detroit and West Sixty-fifth street, 1,800 seats, $300,000; New Lakewood, pictures, Detroit and Geil avepictures, Fulton road and West Forty-first nue, 1,800 seats, $250,000; New Lyceum street, 1,800 seats, $200,000; American, pictures, 3541 Fulton road, 1,000 seats, $125,000; Nerval, pictures, 5302 Storer avenue, 600 seats, $25,000; Sommerfelt, pictures, 2221 Bridge avenue, 600 seats, $25,000; two Loew theatres on West Side, pictures, 4,000 seats, $1,000,000. Another Moral Lesson Picture. The next Frank Keenan picture will be another big moral lesson on the screen full of the drama and philosophy for which the actor's productions are noted. It will be released under the title "Dollar for Dollar," and reports of the first screening of the picture indicate that it will prove to be a repetition of the frequent Keenan successes. "Treasure Island" to Have Extensive Book Publicity IX addition to exploitation which can be effected through the Charles Scribner's Sons de luxe edition of "Treasure Island," exhibitors showing the forthcoming Paramount production of "Treasure Island," taken from Robert Louis Stevenson's famous novel, will have the benefit of similar arrangements made with M. A, Donahue & Company, of Chicago and New York. Owing to the fact that there are n<y copyrights on Stevenson's works, various versions have been published. The edition of Charles Scribner and the more popular priced volume of M. A. Donahue & Company represent the standard forms in which the book is known and both concerns have agreed upon a wholehearted campaign of publicity co-operation when the picture is released early next month. Standard Paramount Artcraft posters and photographs, both colored and in black and white or sepia rotogravure sheets, will be used to enhance the attractiveness of local bookshop windows in exploiting "Treasure Island." Charles Scribner's Sons have given instructions to all their branches and agents so that sufficient volumes will be available to present window display that will do justice to the picture and also meet the demand for copies of the book w-hich is anticipated. M. A. Donahue & Co., through its twentytwo branches, will inaugurate a special sales campaign during the intervening three weeks. Bookstores are being advised of the forthcoming production and are already evidencing their enthusiasm for the plan by placing orders for large quantities of books. Largest and Smallest Settings Built for "Old Lady 31" INTERIORS so widely contrasting as the Temple of King Solomon in Biblical times and a tiny frame dwelling on the New England seacoast were constructed at the Metro studios in Hollywood for the picturization of "Old Lady 31," the Lee Kugel stage success by Rachel Crothers, in which Emma Dunn is to be starred on the screen. The picture is now being cut and assembled. The Solomon's temple scene was the largest ever constructed at the Metro plant on the Pacific Coast. It took up one complete enclosed stage, 90 by 150 feet, or a floor space of 13,500 square feet. Two hundred and fifty persons participated in the temple scenes, among them more than lOO dancing girls, houris and attendants of the harem. The other extreme was represented in the cottage set, which was one of the smallest and most compact ever built on the Metro studio stage. It occupied a tiny corner. The setting represented the parlor of the modest home of Capt. Abe and Angle Rose, the two old sweethearts in "Old Lady 31."