The Moving picture world (February 1920-March 1920)

March 27, 1920 THE MOVING PICTURE WORLD 2129 Colonel Fred Levy and Lee Goldberg Complete Their "Swing Around Circle" "Fine Feathers" to Set Off Loveliness of May Allison BEFORE she starts work in her next Metro production, "Fine Feathers," May Allison will buy some. Which is merely another way of saying that Miss Allison will spend the next fortnight gathering together an assortment of spring raiment not only for street and house wear but to set oflf her loveliness in Eugene Walter's powerful drama. Miss Allison is so nearly through her work in "The Cheater," a screen version of "Judah," the compelling stage drama by Henry Arthur Jones, that a few days at the most will see her endeavors before the camera completed. She has been promised a vacation of two weeks before starting "Fine Feathers." H. Thompson Rich is finishing the continuity of "Fine Feathers." "The Cheater" was adapted by Lois Zellner from the Henry Arthur Jones drama and filmed under the direction of Henry Otto, with William Esmond doing the camera work. In "The Cheater" besides Miss Allison are Frank Currier and Harry Van Meter. Get Prints of "King Spruce" Ready for Hodkinson Offices PRINTS of "King Spruce," the Holman Day story of the Maine forests starring Mitchell Lewis and produced by Otto Bollman and Roy Clements for the Dial Film Company, are being assembled at the Republic Laboratories for early dispatch to the thirty-four Hodkinson branches. Simultaneous with the inauguration of a big advertising drive, trade showings of "King Spruce" will be held by all Hodkinson managers in the field. A cast of merit was assembled to support Mitchell Lewis by Roy Clements, who directed the production. Chief in support of the star in the production, which is announced for release April 18, is Mignon Anderson. Melbourne MacDowell has a role commensurate with his ability. Arthur Millette, the ever-busy heavy, introduces a new brand of villainy. An important part is in the hands of Betty Wales, a youthful artiste who has won her spurs on the screen after an enviable record on the stage. Joe Ray, of the same rugged type as the star, gives a good account of himself as Tommy Eye. James O'Neil, Gus Soville and Frederic Herzog are seen to advantage in the minor roles. To Seek Film Appropriation. United States Senator Robert L. Owen, of Oklahoma, will seek an appropriation from Congress of $6,000 to be used in the printing and distribution of the Motion picture film, "Come Clean," and an appropriation of $9,000 for co-operation with the States in educational work in oral hygiene. His request will be made when the Senate takes up for consideration the legislative, executive and judicial appropriation bill. "Crossed Claims" Is Carey's Next. "Crossed Claims," a story by Tarkington Baker, is the title of the next story to be filmed by Harry Carey, Universal star, and will be directed by Reeves Eason. Much of this picture will be filmed on Harry Carey's ranch in St. Francisquito Valley, Cal. It is planned to release this feature about the middle of June. COLONEL FRED LEVY, president of the First National Exhibitors' exchange of Kentucky and Tennessee, and Lee L. Goldberg, the secretary, have just completed "a swing around the circle" in their territory that has undoubtedly been productive of more good for the motion picture industry in this section than can be estimated. Col. Levy is president of the National Association of Retail Clothiers and as such was booked to attend the state convention of retail clothiers of Ohio, held in Cincinnati. He had also to attend the convention of Tennessee clothiers in Knoxville the same week. "Now is the time for our trip," he said to Mr. Goldberg. "It couldn't happen better. We'll have to put two mental reels in our heads so we can run clothing and pictures at the same time, but I'm sure we'll be equal to that." They made the first leg of their journey to Cincinnati. Col. Levy was honor guest of the Ohio clothing men. Tbey met there many picture men of Northern Kentucky and I. Libson, of Cincinnati, who books for the Strand and Keith theatres in Louisville, and Godfrey Kotzin, of the Lyric Theatre, Covington. Picture Men Meet Clothiers. From Cincinnati they went to Knoxville where the convention of the Tennessee clothiers was in progress. W. E. Drumbar, manager of the Signal Amusement Company, and his associates met Col. Levy and through him met the Tennessee clothiers. The picture men and the clothing representatives became well acquainted and struck up a mutual interest that is certain to be productive of good. From Knoxville Col. Levy and Mr. Gold berg went to Chattanooga. There they met Milton B. Ochs, editor and publisher of the Chattanooga Times and brother of Adolph Ochs, publisher of the New York Times. It happened that Milton Ochs had just been appointed state chairman by Gov. Roberts of the campaign to raise Tennessee's share of the fund for America's memorial in France to her soldier dead. Mr. Ochs was anxious to get the campaign presented on slides in the picture houses. At Col. Levy's suggestion he appointed Frank H. Dowler, Jr., of the Signal Amusement Company in Chattanooga and Knoxville, chairman for these cities; Tony Sudekum, president of the Crescent Amusement Company in Nashville, and Charles L. McElravy, of the Majestic in Memphis, chairmen for their cities. Many Benefits Secured. In Chattanooga they attended a Rotary Club luncheon which brought them in contact with the leading men of the city. In Nashville Col. Levy and Mr. Goldberg met Tony and Harry Sudekum and the other leading picture men of that section. The visit to Memphis was equally pleasant. From Memphis they returned to Louisville. In Col. Levy's talks to the clothing men of the two states he digressed sufficiently to tell about the picture industry and its importance in the life of the nation. Many incidental benefits were secured. For instance, in one city an important newspaper had failed to recognize the picture houses at their full value. Col. Levy and Mr. Goldberg were able to bring the paper to a full appreciation of the motion picture and henceforth the paper will hold to this policy. ii'iiiiiiriiriitiiuiiiiiiiiiiiinriiiiitiiMMiiiiiMliiiiiiiiiiiiriiiiiriiiiiiiiiiiiiiiiiiiiiiNii iiiiiiiiit iiiiiiiiiiiiiiiiiiitiiilpiir Read the Reviews — from first to last the truth. Written by experts! JIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII^ Illllltllllll nil i,|,;.^ ✓ \ Four Roads to Leadership % 1. Last Sunday, the New York Times quoted Moving Picture World's feature 1 article in its February 21 issue on the use of motion pictures as evidence in Call I fornia courts. Said the Times, "According to Moving Picture World ." And it | does that often. 1 2. We received this week from a Baltimore photoplay editor a letter which 1 termed our new "Clip and Paste" page a "knockout." Because, the writer said, "it's 1 just the thing the theatre manager needs." Howard G. Ramsey, El Dorado, Kansas, i has to pay for his own moving picture section in the local paper, and he uses I "Rambles" and "Clip and Paste" for his news. 1 3. Evidence comes in from other cities in the form of theatre programs that | "Rambles" is popular for snappy moving picture paragraphs. A San Francisco 1 house, one of the finest in the country, has a theatre house organ, ninety per cent | of whose comments on the films are taken from "Rambles." i 4. From the showmanship field we have this letter from the Grand Theatre, | Massena, N. Y., dated February 3: "Gentlemen: For your information note that I | have sold the above theatre to Mr. Frank Cutri & Co. I purchased the place twenty | six months ago for $4,000 and sold it for $10,000. The new owner took possession | on February 1. So don't you think I made good to have built up such a business I in this place in twenty-six months as to get $10,000 for it? | "I am very proud of your good Moving Picture World, as I believe if I did not | have it I could not run a picture show. So I thank you very much for Moving I Picture World. At present I am without the theatre, but I'm going into the game | again as soon as I can find another place. | "Please remember that I cannot stay without Moving Picture World, so please 1 change my address to the one I inclose. | ^ "Respectfully yours, \^ "L. BENNY." '^iiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii iiiiiii iiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii!^^ I iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^