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S32
THE MOVING PICTURE WORLD
April 24, 1920
A "PERSONAL WORD" TO STATE RIGHT BUYERS AND INDEPENDENT EXCHANGES
By JOHN A. HAMMELL, Majestic Pictures
I WANT every State Right and Independent Exchange man to get the sincerity of what I say here and get my message straight.
Last week I turned down two flattering oflers from two of the largest Distributing Organizations in the business for the two pictures advertised on the opposite page. WHY? Because I figured that to sell to ONE big Distributor meant making one good customer, while selling twenty-five or thirty State Right or Independent Exchange means making twenty-five or thirty good customers who will buy other goods from Majestic. What we want are friends and customers, not immediate gain — that's our whole idea in a nutshell.
MAJESTIC PICTURES is out to build up the biggest State Right business in the trade with good pictures and we're going to do it by not putting our eggs all in one basket.
So I say to you, Gentlemen— here are TWO BONA FIDE WINNERS. "Phomas Ince produced them both, with two big Stars — Sessue Hayakawa and George Beban. You know them both. And you know them to be GENUINE BOX OFFICE STARS. And you know Thomas Ince pictures.
NOW— MAJESTIC plays no favorites, therefore we will State Right these two big pictures on the basis of "first come first served."
These pictures are "the goods" and we expect them to b* sold in less than ten days to two weeks, which means that if you want to get in on them. WIRE US FOR TERMS AND PRICES FOR YOUR TERRITORY TODAY. Big picturesLow prices and Quick Sales is the basis we are building oti. That policy MUST appccil to every showman.
"Waste no time" is our sincerest tip. ACT NOW. Complete advertising accessories for both productions.
JOHN A. HAMMELL,
Majestic Pictures, Inc.,
130 West A6th Street New York City