The Moving picture world (July 1920)

Record Details:

Title:
The Moving picture world
Date:
July 1920
Publisher:
New York : The World Photographic Publishing Company
Volume:
The Moving picture world
Leaf #:
000258
Language:
English
Subjects:
Motion picture industry, Motion pictures
Collection:
Early Cinema
Format:
Periodicals
Contributor:
California State Library
Sponsor:
California State Library Califa/LSTA Grant
Coordinator:
Media History Digital Library
Date Added:
July 19, 2022
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THE MOVING PICTURE WORLD Motion Picture Certainties /^ERTAINLY wild oats is about the one crop that ^-^ requires no cultivation, but just as certainly a worth while crop of anything else requires a pretty steady cultivation. A crop of box-office receipts for instance. To get a full and constant crop of these RITCHEY posters are essentially necessary. That's certain, because the amount of box-office receipts vary in direct proportion to the quality of the posters used, and the greater their advertising value, the greater the ticket sales. That's certain! That the RITCHEY poster always has the maximum advertising value is likewise certain. It is certain because the RITCHEY LITHO. CORP. is the greatest organization of motion picture poster advertising experts, poster artists and poster printers in the world. Certainly the poster these men execute is attractive, and it is certainly convincing. The exhibitor is certainly entitled to have them, and certainly he will get them when he demands them in no uncertain terms. But he will never be certain of having them unless they bear the RITCHEY trade mark, for then only is it certain to be a genuine RITCHEY poster! RITCHEY LITHO. CORP. 406 WEST 3 let STREET, NEW YORK PHONE, CHELSEA 8388