The Moving picture world (July 1920)

July 31, 1920 THE MOVING PICTURE WORLD 641 the daughter of an eccentric chemist who has been working on a new explosive. The old man has finally reached his goal and is anxious to turn his explosive over to the government, though he has been offered a price for it by Richard Leslie, president of a company dealing in explosives. Mr. Lamont fears his secret will be taken from him and tattoos the formula on Grace's shoulder in an invisible ink, which may be brought out only by certain chemicals. August Mason, a hypnotist of crooked tendencies, who belongs to a gang headed by a woman called Stella, sees the formula being placed on Grace's shoulder. He kills her father and gains hypnotic control over the girl, but does not yet know how to bring out the invisible ink. Tony, another member of Stella's gang, is in love with Grace. He and Richard Leslie are both anxious to save her from Mason and have repeated clashes with this individual before she is finally rescued from his clutches. Leslie and Tony become rivals and the former finally wins the love of Grace. Mason is annihilated by the new explosive and the formula is restored to Grace and Leslie. Program and Advertising Catchlines: A Thrilling Fight for the Formula Tattooed on the Shoulders of a Lovely Girl. The Thrill3 of a Serial in a Single Feature. If You Like Plenty of Action, See "The Hidden Code." A Story of Vivid Action and Dastardly Deeds. Exploitation Angles: Sell the action, playup the fact that the formula is tattooed on the girl's shoulder. If you want to tear the town loose from its foundations, hire a girl with really pretty shoulders to sit in a store window with the shoulders exposed. Give her a mask to increase the mystery and run as a teaser the first day, adding an explanatory card for the second telling that the formula is tattooed on her shoulder, but in invisible ink. "Under Northern Lights" William Buckley Plays Effectively in Romance of Canadian Northwest for Universal. Reviewed by Margaret I. MacDonald. TO the average audience a story of Canada's Northwest is a pleasing subject for the screen, therefore "Under Northern Lights," a Universal production featuring William Buckley, will be found interesting. It has the advantage of a good cast, the atmosphere of the picture is convincing; and with one or two exceptions the action will pass muster. An incident such as the suicide of the Indian girl, who is seen jumping from a cliff, may not be to the liking of all; but this is easily gotten rid of, and can be cut with good effect. One of the best pieces of work in the picture is the fight in LaRoque's cabin. The action in this scene is spontaneous and therefore effective. Virginia Faire is attractive as Suzanne "Foucharde, and Herbert Bethew as Abner Lee, and Leonard Clapham as Jacques Foucharde do noticably good work. "Under Northern Lights" is a production of fair quality, and will fit well into the average theatre program. Cast. Douglas MacLeod William Buckley Jacques Foucharde Leonard Chapham Suzanne Foucharde Virginia Faire Abner Lee Herbert Bethew Louis La Roque Charles Brinley Burke Ben Corbett Henry Foucharde Frank Staples Madge Carson Oleta Ottis Na Fa Kowa Kay Harrison Story by Jacques Jaccard. Direction by Jacques Jaccard. Length, Five Reels. The Story. The story of "Under Northern Lights" centers about a romance between Douglas MacLeod, a member of the Royal Northwest Mounted Police, and Suzanne Foucharde, a daughter of that country. The return of Suzanne's brother Jacques from the gold country introduces a tragic element which finally evolves Into a happy ending. Some incidents in connection with Louis La Roque's desertion of an Indian girl and the baby of which he is the father, lead up to a game of cards in La Roque's cabin, where young Foucharde, discovering La Roque and his common law wife cheating, gets into a row in which he shoots and kills La Roque. It then becomes the duty of MacLeod to arrest the brother of his sweetheart. At the first opportunity he allows his prisoner to escape, and stands in the way of the bullet aimed at Foucharde by another member of the mounted police. He is picked up for dead, but later he recovers; and the springtime finds Suzanne and MacLeod riding side by side again, through the forest country of the Canadian Northwest. Prog-am and Exploitation Catchlines: William Buckley in a Strong Play of the Canadian Northwest. Where the Aurora Borealis Plays its Changing Lights on the Hot Passions the Eternal Snows Can Never Cool. See the Stirring Fight Over a Game of Cards. Jack Dempsey Isn't in it. Come Off the Summer Porch to Wander Under the Cool Shades of the Great, Mysterious Northwest. Exploitation Angles: Play up the locale as the most seasonable appeal. Work this with snow effects in your lobby, using any of the summer stunts recently shown. This will make the strongest bid. For the story play up MacLeod's sacrifice. "A Cumberland Romance" Realart's Latest Mary Miles Minter Picture Is Her Best. Reviewed by Herbert Caryl. MARY MILES MINTER, charming little screen artist, brings to Realart's latest production, "A Cumberland Romance," that air of simplicity and sweetness which has made her famous, plus a gripping portrayal of the quick, wild, spirit of a daughter of the mountains. The role of Easter Hicks, daughter of an uncouth mountaineer moonshiner, gives Miss Minter an opportunity to display her acting ability — and she does not pass the opportunity by. "A Cumberland Romance" is by far Miss Minter's best film. Outdoor scenes in the pictures are beautiful, and the lighting effects remarkable. A strong supporting cast surrounds Miss Minter. Monte Blue, in the role of "Sherd Raines," an earnest young mountainpreacher, who aspires to be the husband of Easter and a circuit rider, is excellent. Clayton, portrayed by John Bowers, the city engineer in love with Easter, is also a strong part. Robert Brower, that loveable old man of the films, is cast as the "Mountain Bishop." Martha Mattox, as Easter's mother, makes a typical mountain wife and mother. Cast. Easter Hicks Mary Miles Minter "Sherd" Raines Monte Blue Clayton John Bowers "Pap" Hicks Guy Oliver "Ma" Hicks Martha Mattox The "Mountain Bishop" Robert Brower Story by John Fox, Jr. Scenario by Charles Maigne. Directed by Charles Maigne. The Story. Easter Hicks, girl of the Cumberland mountains, coming down the mountain side astride a bull, meets Clayton, a young city engineer. Later Clayton is impressed when he sees her remarkable skill with a rifle. "Sherd" Raines, a young mountaineer who aspires to be a circuit rider, seeks to wed Easter. But the girl is fascinated with the city man. Her father, a moonshiner hiding from the revenue officers, sees Easter and Clayton talking together and vows to kill Clayton. But "Sherd," beating religion into "Pa" Hicks, stops him from taking Clayton's life. Then "Sherd" battles with his own soul. He starts to mould a bullet to kill his rival. As he prepares the mould a vision comes to him — he sees Cayton dead and a voice denounces "Sherd," the mountain preacher, for taking a human life. Forgetful of the hot metal, "Sherd" flings the hand with the ladle across his forehead, the metal making a scar which Clayton takes to be the brand of Cain. Easter says good bye to Clayton, who is leaving for the city. But the next day she follows him and throws herself at his feet in an outburst of wild emotion. She tells him she loves him. Clayton believes he loves the girl. "Sherd" talks with Clayton, believes his intentions are honorable and arranges for the wedding. Clayton's mother and sister arrive. The wedding party has gathered at the Hick's cabin, when "Pa" Hicks, defying "revenuers" to come to the wedding, gets drunk and starts to shoot Clayton. "Sherd" jumps in front of Clayton, but little Easter leaps before "Sherd" and the bullet wounds her. Next day she recovers and realizes she loves "Sherd" after all. She tells Clayton. Clayton gives the ring to "Sherd" and the circuit rider and the mountain girl are happily married. Program and Advertising Catchlines: Mary Miles Minter in a Story of the Tennessee Mountains. An Idyl of the Wild Outdoors Which Charmingly Fits the Little Star. A Play of Primal Passions in Which True Love Wins at Last. Like a Breath of Air from the Sweet Scented Woods. Exploitation Angles: Play up Miss Minter and feature her role. Try to visualize the charm of the character in your advertising. Play on the book origin of the feature by using "From a Mountain Europa" in all of your advertising, just beneath the release title. " Go and Get It" Marshall Neilan Production for First National Program Is an Absorbing Mystery Story. Reviewed by Edward Weitzel. THE best part about "Go and Get It," the Marshall Neilan picture released by First National, in which Pat O'Malley and Agnes Ayres are the featured players, is that the reporter hero obeys instructions and brings in a scoop for his paper. The picture itself also is quite sure to obey instructions and to perform that exceedingly p'opular operation known as "bringing home the bacon." The author has constructed his story with the sole object of getting a firm grasp on the spectator's interest and hanging on at all odds until the end of the last reel. "Go and Get It" is a mystery melodrama produced with the care and skill that is expected of the highest grade pictures. In book form it would have delighted the man who found the best sort of relaxation from his duties as President in "bully yarns" of this nature. Transferred to the screen it is more engrossing than ever and is shot through with humorous bits that relieve the gruesome bent of several of the situations. The love motive is well defined and the lovers a handsome pair, whose clear thinking and right acting make them steady favorites. There isn't any moralizing or any attempt to teach anything at all in the picture — just to be entertaining first, last and always. And that is precisely what "Go and Get It" does. Marshall Neilan has not forgotten his old trick of putting in the human shading in every scene; also of supplying a cast of uniform excellence. Pat O'Malley is a credit to the craft that is responsible for news hounds, and Agnes Ayres would brighten the corner of any publication clever enough to give her a desk in its editorial rooms. Wesley Barry is grotesquely amusing as Dinty the office boy. Noah Beery as Doctor Ord, Walter Long as Jim Hogan and Bull Montana as the gorilla contribute strong specimens of character acting. . The airplane scenes demand a special word of praise. They are thrilling in the extreme, the landing of the hero from a flying machine on the top of a rapidly