The Moving picture world (December 1920)

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December 18, 1920 MOVING PICTURE WORLD 881 In the Independent Field tB$'C.S. SEWELL Aliens to Handle Jans Special, "Madonnas and Men/9 in Canada is working on "Daffy House," both of a series of twenty-six two-reelers to be state righted. With the departure of Herman F. Jans for Canada in connection with arrangements for the special presentation of "Madonnas and Men" in a number of cities, comes the announcement that arrangements have been completed whereby the Aliens will handle this special production in the Dominion. According to Mr. Jans this will not interfere with the elaborate presentations already arranged which will be given with the approvals of the Aliens in Peterbofo, Ottawa, Hamilton and London, and which include a prologue in addition to a "Roman Slave Girls" ballet presented with special settings and four white horses plunging across the stage with a chariot. It was at the suggestion of the Aliens that Mr. Jans closed the bookings laid out for Driscoll's legitimate theatres. The manner of these presentations and the big business as a road show, it is believed, will make it the talk of each locality and add to its boxoffice value. This is also the opinion of John J. Kunsky, who following the record-breaking showing in Detroit, secured the Michigan rights. Mr. Kunsky will present "Madonnas and Men" on the same scale as at the Detroit opening. Joseph Skirboll of Pittsburgh has closed for Western Pennsylvania territory and Ben Fitzer has obtained upper New York state rights to be handled through his Buffalo exchange. Sales Named on "Sacred Flame" E. S. Manheimer, general manager of Schomer-Ross Productions, Inc., reports that within the last week three more territories have been sold on "The Sacred Flame"; Pearce Films of New Orleans bought rights for Louisiana and Mississippi, Gollos Enterprises of Chicago for Illinois, and Midwest Amusement Company of Cincinnati for Ohio and Kentucky. Jackie Coogan Is Now Back at Work Jackie Coogan, who sustained a fractured skull in November in an automobile accident, has completely recovered and is again at work on the first of a series of "Peck's Bad Boy" pictures for Irving Lesser productions at the Louis B. Mayer studios. During his absence from the studio Director Nate Watt has been filming the scenes in which he does not appear. The series is being adapted for the screen by Bernard McConville. Wheeler Oakman, Molly Malone, William V. Mong, George Pearce, A. J. Menjou and Katherine Griffith are in the supporting cast. Many Sales Made for Western Pennsylvania and West Virginia; Standard Film Service for Ohio and Michigan; First National Exhibitors Exchange for Kentucky and Tennessee; Masterpiece Film Attractions for Eastern Pennsylvania and Southern New Jersey; Elmhurst and Coburn for Texas and Louisiana. Charles Avery has just finished directing a two-reel comedy, "Rhinestones and Robbers" and De Vassey Offers "Forbidden Love" Thomas DeVassey, vice-president of the National American Film Corporation, announces the completion of a special feature, "Forbidden Love," adapted by Edward Russell and directed by Philip Van Loan, with a cast including Creighton Hale, George MacQuarrie, Marguerite Clayton, Harold Thomas, Peggy Shaw and Thomas Cameron. on "The Toreador" Joe Brandt Starts on Tour in The Romayne Superfilm Com r ^ _ Interest of C. B. C. Offerings Joe Brandt, president of C. B. C Film Sales Corporation left New York on December 6 on a sales trip to Chicago, Atlanta, New Orleans and Dallas in connection with special exploitation pany reports the following sales on "The Toreador": Clune Film Exchange for California, Arizona and Nevada; Federated Film Exchange for New England; Empire State Film Company for New York and Northern New Jersey; Columbia Film Company Give Your Buyers Real Support M ANY state rights distributors are inclined to under-rate the value of advertising their products. In all lines of business it has been so often demonstrated that "Advertising pays" as to leave no room for argument, and the marketing of motion pictures is no exception to the general rule. The value of advertising is recognized by the large producing companies, but it is even more valuable to the independent distributor, for while the program company already has a market through its own exchanges, the state rights man has not and must find his market, and nothing will help him to the same extent as high class trade paper advertising. Advertising also lends prestige to your product, it shows that you have confidence in it and want the entire industry to know what you have. But to get full value an occasional advertisement of announcement when you are just starting to market a new picture is not sufficient. When the independent exchangeman goes out to book your picture he should be backed up by strong trade paper advertising to enable him to compete with the salesman for the program company or the other independent who is continually advertising his product. If you will stop to consider this proposition, you will realize that with insufficient advertising the exchange is at a decided disadvantage compared with the fellow who by regular advertising keeps his product before the ultimate buyer, as he has to start in cold and build up his sales arguments, while the other fellow can start in several leaps ahead. Now get busy, give your product the advertising it deserves, that your buyer has a right to expect, and that you as a business man know will not only enable you to secure greater returns, but to secure them more quickly. C. S. SEWELL. for the C. B. C. pictures, which include the Hallroom Comedies, Star Ranch Westerns, "The Victim" and "Dangerous Love." In addition he expects to close out any remaining unsold territory on these pictures. Three of the new series of Hallroom Boys are now ready, "Hired and Fired," "A Close Shave" and "This Is the Life," with an added cast, including Max Ascher, Polly Moran and Lillian Hackett. There are twenty-six of the Star Ranch Western two-reelers, issued one every two weeks, "The Mormon Trail," "The Man Hater" and "A Desperate Tenderfoot" having already been released. They feature Grace Cunard, Jack Halladay, C. Edward Hatton, Eva Lang and Audrey Chapman. "The Victim" is a six-reel melodramatic feature based on the dangers of circumstantial evidence. Robert T. Haines, Joyce Fair and Harry Benham are features. It was made by Goebel productions. "Dangerous Love" is a western feature by Yellowstone Productions, directed by Charles E. Bartlett. The cast includes Pete Morrison, Carol Halloway, Jack Richardson, Spottiswoode Aitken, Harry Von Meter, Ruth King and Claire Hatton. Fourteenth Superba Superba Comedies are now on their fourteenth one-reel production for Celebrated Players, of which they are to make fifty-two directed by Jay Hunt and based on Frederick Bennett's stories. I. B. Reuben is president of the company and M. Nathan vicepresident. The organization will also make five five-reel dramas and a serial every eight months. In the cast are Georgie Hall, Frank Kingley and Lillian Byron.