The Moving picture world (December 1920)

December 18, 1920 MOVING PICTURE WORLD 895 Pathe to Use 300 Leading Papers in National Advertising Campaign on "Velvet Fingers, " Seitz Serial THREE hundred of the foremost newspapers throughout the United States are to be used in the forthcoming national advertising campaign arranged by Pathe in conjunction with its exploitation of "Velvet Fingers," a serial starring George B. Seitz, together with Marguerite Courtot. The principal newspapers in every one of the thirty-two territories will participate in the campaign, which in scope and amount of business is probably the biggest national advertising attempted by Pathe. Some of the leading papers through which Pathe will co-operate with exhibitors showing "Velvet Fingers" are: Albany Times Union, Syracuse Post Standard, Utica Herald-Dispatch, Altlanta Journal, Nashville Banner, Boston Globe, Boston Traveler, Boston Record, Buffalo News, Louisville Herald, Dayton News, Springfield, Ohio News, Columbus Dispatch, Cleveland News, Cleveland Press, Denver Post, Detroit Free Press, Detroit News, Kansas City Post, Milwaukee Journal, St. Paul News, Minneapolis Journal, Newark FOLLOWING the showing of the Hobart Henley production made for Selznick, "The Sin That Was His," starring William Faversham and written by Frank L. Packard, in Concordia, Mo., on Armistice Day under the auspices of the American Legion, Al. H. Schlapper, post commander, wrote an unsolicited letter cf approval to the Selznick offices in which he stated "it is one of the best pictures ever shown in this city." Post Commander Schlapper also says in part: "All movie fans who saw this picture are more than pleased with it. We will call on you to furnish pictures for THE new Congress is expected to take up at once the question, of restricting, or at least further regulating, the promiscuous immigration of all-comers from foreign lands. Indeed, the newspapers of December 3rd reported that the House Immigration committee had approved a bill to halt abruptly for two years the incoming tide. Whatever may be done in the matter can in no way lessen the necessity of "absorb DOWN WITH THE SOUR SUNDAY News, New Orleans Item, Springfield Journal, St. Louis Post Dispatch, Salt Lake Telegram, Salt Lake Tribune, San Francisco Call, Seattle Times, Spokane Chronicle, Washington, D. C, Times, Baltimore News, Indianapolis Star. This advertising campaign has been directed toward giving the smalltown exhibitor the full amount of co-operation, in accordance with the assistance being rendered big town showmen. Careful analysis of the entire newspaper field was made by the Pathe advertising department before determining upon its mediums. Only those papers with the largest rural as well as urban circulations were considered. The first episode of "Velvet Fingers," entitled "To Catch a Thief," was slated for release on December 5. This is the third episode play in which George Seitz has appeared for Pathe with Marguarite Courtot. Based on a story by Bertram Millhauser and directed by Mr. Seitz himself, "Velvet Fingers" is a combination Raffles-Arsene Lupin attraction. our shows in the future, as it is the policy of our American Legion Post to always give the public the best." "The Sin That Was His" reveals Mr. Faversham in the role of a professional gambler in a small Alaskan mining town. The author fn a series of dramatic situations affords the star unlimited scope for a powerful characterization. In support of Mr. Faversham are seen Lucy Cotton, in the leading feminine role ; Pedro de Cordoba, Miss Sherman, Lulu Warrenton, Robert Conville and John Burton. Edmund Goulding picturized the story for the screen. ing" along intelligent and helpful lines the host that has thus far, since Armistice Day, poured into the United States not forgetting the millions of foreign born that have lived here for years and still are unAmericanized. And in this need it is admitted that moving pictures can play the most helpful part of all agencies at command of the Government. William Fox realized this when he produced "The Face at Your Window." He realized that propaganda was rife; that everywhere various interests were forwarding their countless purposes by many and various means. "Why not a good stiff bracer to Americanization propaganda?" was the Fox idea. But not alone as propaganda that tends to make every man's life and possessions more safely his own does "The Face at Your Window" present itself. The reviewers said at the outset that this Max Marcin story held interest as strong dramatic entertainment; the public in thousands of theatres have rendered a substantiating verdict and showmen have garnered their legitimate profits through their action in helping in the work of making America a greater, a better and a more prosperous country. "WHAT'S THE IDEA, HUH?" Alice Brady, starring in Realart's "The New York Idea," seen here with Lowell Sherman Fox News Reporters Win Cash Bonuses for Skill "There was a pleasant outcome for four William Fox employes when Fox News beat all rivals in landing first on the screen with pictures of the widely discussed riot before the Union Club on Fifth avenue, New York, when the British flag was hauled down and put out again on Thanksgiving Day," says a Fox announcement. "Russell A. Muth was the first cameraman man to arive on the scene and he got there ahead of the police reserves. For his enterprise in grinding the crank while rocks landed among the seething mob and fists flew about him, Muth received a special bonus of $25.00." Louisiana Cameraman Wins Mr. Fox also gave a bonus of $10 to James Seebach, a shipping clerk who drove the truck that first reached the scene and then drove back to the Fox studio for more cameramen. Special bonuses of $10 each were awarded to cameraman Al Gold and Joseph Dreling for being on the job. In the last award of the regular weekly bonuses to Fox News reporters, W. H. Smith, of Shreveport, La., field cameraman, was winner of the bonus for enterprise; Al Brick, of New York, took honors for the best thrill, and Larry Ellis, of Boston, scored for best photography. The Sin That Was His" Selznick Film Gets Praise from American Legion Post How Fox Picture, 'Face at Your Window, " Fits Into Present Immigrant Situation