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December 18, 1920
MOVING PICTURE WORLD
935
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r FEATURING FRESH AIR
Do your patrons hesitate to leave their comfortable homes for the close atmosphere of your crowded theatre?
Supposing you feature fresh air on your very next bill? Just before the first show — and between shows — fill the air with the fragrant essence of
IDICO CRYSTALS and see how the audience takes to it.
FREE SAMPLE
You can best know IDICO by sprinkling the crystals of our sample can about your house. Send for it today; it's free.
| IDEAL DISINFECTANT CORPORATION =
447 NINTH AVENUE, NEW YORK BRANCHES IN ALL PRINCIPAL CITIES =
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COMMERCIAL LABORATORY WORK
In all its branches, receives INDIVIDUAL attention. Has the QUALITY and PUNCH which SELL prints.
RELEASE WORK
Specially equipped for QUANTITY production. Uniform SUPERIOR QUALITY such as only EXPERTS with scientific supervision can produce.
SPECIALTIES
If you have work requiring EXPERT SCIENTIFIC knowledge, we are BEST qualified to do it.
Empire City Film Lab., Inc.
345 W. 40th St. New York City
Bryant 6437
Bet. Eighth and Ninth Ares.
LA VITA CINEMATOGRAFICA
The Leading, Independent Organ of Italian Film Trad.
SUBSCRIPTION FOR FOREIGN COUNTRIES
Advertisementi : Tariff on application.
SIX DOLLARS A YEAR
Editorial Offices: TURIN (Italy) — Galleria Nazior.ale
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Heating v/eNtilatins
Let the theatre 1 ventilation ' specialists tell you how —
Send today for Booklet 6
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BRANCH -1525 VINE ST. PHilA PA 70W. A5UJ5T.
Goerz Vignetting Devices
Cameramen are depending more and more upon GOERZ VIGNETTING DEVICES, GOERZ MICROMETER MOUNTS and upon the well-known GOERZ KINO HYPAR F/3.5 lens to win success. The name "GOERZ" on any motion-picture device stands for quality and for results! The reliability of GOERZ motion-picture equipments is acknowledged throughout the world. Enough said ! Call or write to-day for our latest descriptive matter. You need it to be upto-the-minute.
C. P. GOERZ AMERICAN OPTICAL CO.
317M EAST 34TH STREET, NEW YORK CITY
The v4 utomaticket System Stops Box Orr/CE Leaks & Losses -Ask Us ■About It
•Automatic Ticket Selling & Cash Register Cd.
I TOO BROADWAY — Ncv^ 'OR"
BOGRAPH
LUDWIG G.B.ERB pres.1
B3-2II West l46tt^St.
New York a. udubon-37j<£x
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Motion Picture Developinq
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Printing