The Moving picture world (January 1921-February 1921)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

318 MOVING PICTURE WORLD Hodkinson Company Installs Another Department for Benefit of Exhibitors IN extending its plan for improved direct service to exhibitors and through them to the public, the W. W. Hodkinson Corporation has organized a new department which became operative the first of the year. This is called the "Exhibitors' Service Department." Its function is to co-operate with exhibitors in enabling them to meet and take the fullest advantage of the rapidly changing conditions in the moving picture industry. The Hodkinson organization now is in a position, particularly under the circumstances which now so deeply affect the motion picture industry, to co-operate even more closely with exhibitors than heretofore. The entire proposition comes down first to the proper selection of production for the 1921 program and upon an assurance of a sufficient supply of productions keyed to the public demand to sustain and hold the public interest. What is known as the New Year's plan of the Hodkinson Corporation is a definite plan of selection made solely in the interest of exhibitors to provide the surest possible guide through the present disturbances. The plan is the direct application of the practice by which the Hodkinson organization, having no producing entanglements, selects without prejudice for the exhibitor the best creations of independent producing units. The first activity of the Exhibitors' Service Department is to bring an immediate knowledge of these selections to the exhibitors. Other methods of co-operation and service applying immediately to the exhibitors' needs at this time, are in course of development. Levey Company Enlarging and Equipping Studios Work has begun on the enlargement of the Harry Levey Studios at 230 West 38th street, New York City. An entire new floor is being added, making the building one of the largest and most fully equipped studios in New York City. The property is directly opposite the site upon which the new Times Square Post Office is being erected. New executive offices, production department offices, cutting rooms, editing department rooms and rest rooms are being installed. Another distinguishing mark of the studios is a special room for the building of "mechanigraphs," a contrivance invented and perfected by the Harry Levey Service Corporation for showing on the screen the mechanism and operation of various kinds of machinery. January 15, 1921 Sargent Directing Picture George L. Sargent, who directed Corinne Griffith in her last three Vitagraph productions, "The Broadway Bubble," "The Whisper Market" and "It Isn't Being Done This Season," among the most successful and popular of all her pictures, will direct Alice Calhoun in her next Vitagraph production, on which work was begun recently. Miss Calhoun, who was recently raised to stardom by Albert E. Smith, president of Vitagraph, already has completed one picture as a star. This was "Princess Jones," which was made under the direction of Gustave V. Seyffertitz, and which will be ^released early this year. Miss Griffith's next Vitagraph picture will be made under the direction of Webster Campbell. Mr. Campbell has appeared in several Vitagraph productions. These Exchanges Have "The Invisible Guest" European Relief Film Prints of "The Invisible Guest," a 200foot tabloid feature showing Europe's starving children and the need for immediate relief from America, have been sent to the exchanges enumerated below. Exhibitors are urged to run this little film. It is part of the picture industry's contribution to the Hoover fund. Famous Ployeis — New York. Des Moines, Atlanta. First National — Chicago, Minneapolis, New Orleans. Fox — Cincinnati, Indianapolis. Goldwyn — Detroit, Omaha. Metro — St. Louis, Washington, D. C. Pathe— Pittsburg, San Francisco, Portland. Realart — Cleveland, Seattle. Robertson-Cole — Albany, Kansas City, Milwaukee. Select — Boston, Charlotte, New Haven. United Artists — Denver, Philadelphia. Universal — Los Angeles, Oklahoma City. Vitagraph— Buffalo, Dallas, Salt Lake. Emergency prints will be supplied to the following cities by Universal: Butte, Spokane, Wichita, Sioux Falls, Fort Smith, Memphis. New York Scenic Artists' Annual Ball on March 9 The United Scenic Artists Local Union, No. 829, of New York City, which boasts of over 600 members, many of them employed in motion picture studios in the city and on the West Coast, will give its annual ball and entertainment at the Waldorf-Astoria on March 9. A great program of vaudeville and motion picture entertainment has been planned by Shirley Braithewaite, chairman of the entertainment committee. Among the musical features will be an act done by the members of the orchestra, which is composed entirely of scenic artists. Among the talented members of this organization is H. H. Schulze, artist with the Criterion, Rialto and Rivoli theatres of New York. Walter Schaffner, another well known scenic artist, who is the principal artist with the Shuberts, is leader of the orchestra. Chairmen of the various cmmittees in charge of the ball and entertainment are as follows: Publicity, W. S. Darrell, business agent for the organization; entertainment, Shirley Braithwaite ; advertising, Walter Percival; ball committee, Charles Lessing; decorations, George H. Williams, and tickets, M. V. Scott. NEW ORLEANS. LA. LOUISIANA THEATRE Vitagraph, Inc. , City. Gentlemen : December 20,1920. Attention l/.r.Ira P . Stone , Manager We had the fortune to play "DEAD KEN TELL NO TALES", for one week, beginning Sunday December 12th, and are pleased to say that we iroke ther^ooxg^ The title was a very good one, which oermitted a lot of publicity which ordinarily could not be obtained. The picture itself v;a9 full of thrills and surprises, the action being of a superior kind, and the acting of a high order. The campaign you Carried out was, indeed, very commendable, and if oroducers with the proper picturee would manipulate tneir features as you have done in this instance.it would prove a great advantage to the exhibitor. 1 will be very glad to negotiate with you at any time you have a real feature, and I am able to use it at the Louisiana Theatre. Yours very truly. Arthur E.Leopold, manager , Loui siana Theatre .