The Moving picture world (April 1921)

April 2, 1921 ' MOVING PICTURE WORLD 477 News of the West Coast Z&y A.H.GIEBLER Seats Sell at $5 Each Metro's spectacular film production of Vicente Blasco Ibanez's famous novel, "The Four Horsemen of the Apocalypse," was given its Western premiere at the Mission Theatre on the evening of March 9. Only one performance was given on the opening date, and that at 8:30 in the evening. All seats were reserved, and sold up to five dollars, with not nearly enough to accommodate the crowd lined up in front of the theatre. The house was filled mostly with prominent producers, stars, directors and others connected with the West Coast film industry. Frothingham Returns J. L. Frothingham, of the Frothingham Productions, has just returned from New York, where he completed arrangements for the release of his pictures. Mr. Frothingham plans to make four or five pictures a year, which will be directed by Edward Sloman, and the first film to come under this new arrangement will be the Peter B. Kyne story, "A Ten Dollar Raise," which is scheduled for release about the last of April. Oscar Price Arrives Oscar A. Price, president of Associated Producers, arrived in Los Angeles this week and attended a special meeting of the Associated Producers which was called for his benefit by J. Parker Read, secretary of the organization. Plans for new productions for the coming year were discussed and formulated. Mr. Price will be in town only a few days. New Film Company The Apache Trails Productions, recently organized, has started on two different series of two-reel westerns at Globe, Arizona. F. A. Woodward is president of the company; A. W. Snyder, vice-president; and H. V. Snell, secretary and treasurer. W. E. Tobias is Los Angeles representative and C. O'D. Blanchfield business and sales manager. J. B. Warner, supported by Kittoria Beveridge, recently of the Eddie Polo Company, Billie Bennett and Lew Heehan are members of one unit, while Vester Pegg heads the other unit, with Isabelle Wilford, William Ryno and Abe Farra as his chief supports. Buck Connors is director of the Vester Pegg company, with Charlie Cronkhite at the camera, and A. J. Scott directs J. B. Warner, with V. L. Acklin as cameraman. To Build New Exchange John M. Quinn, general manager of Vitagraph, Inc., the distributing organization, has arrived in Los Angeles from New York. Before returning east Mr. Quinn will arrange for the construction of a modern, fireproof exchange building in Los Angeles as part of his plan to house each Vitagraph exchange in its own fireproof building. The present Los Angeles exchange is located at 643 South Olive street, and is in charge of C. J. Marley. Mr. Quinn will spend a few days at the Western Vitagraph studio in conference with Albert E. Smith, president of Vitagraph, who is now in the West. Killed in Accident Fred F. Leyva, known in pictures as Fred Lyons, was killed, instantly March 16 as the result of an accident to his automobile. Leyva was driving at high speed when the car skidded and then turned over. Fred Lyons, the actor, has been appearing in character and Indian parts in Universal pictures, and was on his way home from the studio when the accident occurred. A bride of a few months and his parents survive him. Smith Buys Cattle Ranch Albert E. Smith, president of Vitagraph, who is now in the West, is making negotiations for the purchase of a $150,000 cattle ranch. The deal is in escrow, and when it is closed the old Rancho San Bernardino in San Diego County will pass into his hands. _ The ranch contains about 3,000 acres and is situated near Escondido. Mr. Smith is purchasing the ranch as an investment and not for studio purposes, though it would be admirably suitable for filming Western pictures. Wedding in Hollywood Roy Del Ruth, film director and brother of Hampton Del Ruth, was married on March 14 to Olive Simon, known on the screen as Olive Dale. The wedding took place in Hollywood and only close friends of the couple were present. Studio Notes Frank Grandon, a director of the early days and who is given the credit of having directed "The Adventures of Kathlyn," is about to begin a series of productions to be released through the National Exchanges, Inc. E. M. Asher, personal representative for Mack Sennett, has just returned from a business trip to New York. Alec B. Francis will leave for New York, where he is to play a prominent part in a coming production as soon as his work is finished in the Elinor Glyn story, "The Great Moment," now being filmed at Lasky's. Phyllis Haver, Sennett star, has returned from a few weeks' visit to San Francisco. Tom Moore, honeymooning in Honolulu, oould not get back to the Goldwyn studio in time to start his new picture, "Beating the Game," on March 17, St. Patrick's Dav, so he postponed the starting day to March 24. Carmel Myers welcomed her husband, I. R. Kornblum, to California this week. Miss Myers and Mr. Kornblum were married in New York during the summer of 1919, but the fact was kept secret from everyone except Miss Myers' immediate family Many Film Exchanges Moving in Kansas City Another era of moving pictures for Kansas City, Mo., exchanges seems to be dawning, with the center of the new activity near the present twelve-story Film Exchange Building. There are several exchanges which now have quarters downtown, the Film Exchange Building being at Seventeenth street, seven blocks from the center of the town. The Robertson-Cole Distributing Company, now downtown, and the Goldwyn exchange, in the Film Exchange Building, have taken large quarters in the Snower Building, two blocks from the Exchange Building. The Paramount and Famous PlayersLasky organization is now erecting a twostory building opposite the Snower Building, and a third new structure is being erected nearby, which will be occupied by the Pathe exchange and the Crescent Film Corporation. The First National is making plans for a building for its own use, a block we,st of the Snower Building. With the Film Exchange and the Snower Building occupied chiefly by exchanges, and with half a dozen or more structures especially erected for distributors, all within three blocks, the industry will make an imposing impression upon the city. Back to Stock Two picture houses in Albany, N. Y., will go over to stock in April. Pictures will give way to stock at Proctor's HarmanusBleecker hall on April 26. This house is the largest in the city and has been competing successfully with the Strand this winter by giving double features. The Colonial, a residential theatre, will open with stock on April 25. It has been running pictures since January, stock having held the boards up until that time. The two houses have a seating capacity of close to 4,000. TO SKI OR NOT TO SKI? That is the question confronting Corinne Griffith in "What's Your Reputation Worth," a Vitagraph film