The Moving picture world (April 1921)

April 2, 1921 MOVING PICTURE WORLD 489 Selling the Picture to the#Public Harry Swift, Albany Paramount Man Wins Reversible Steel Wool Necktie HAND the cup back to Harry Swift. The Albany Paramount exploiter is not going to let the mug stay in Denver while he has the breath of life, and he writes that if Fred Green can do better than this he will go out and line up an entire block — and he's mad enough to do it. If you read this department as faithfully as you should, you know that Fred. V. Green, Jr., who looks after Paramount exploitation in Denver, blew in with a claim for the title by tying up four windows in one store. Swift got five, but they were not in the same location, and his claim was disallowed. That got his goat and he drifted down to the station and hopped the rattler for Utica, where the store porters start in to clean out the windows the moment they learn that he has arrived in town. No Big Six But there is no store in Utica with the six windows that Swift wanted. Frazer's department store had some, but not six. But right next door was Conrad and Oak ley's drug store, and Swift figured that if he could get six in a row it did not matter that there were different signs on the plate glass, so he went in, bought a soda and talked it over. He told them that the Restless Sex wanted candy and soap and perfumes. They nodded an assent, knowing better than to try to talk when Swift was arguing. He told them he could increase the sales. They were willing to admit that fact. He had proved it before. He told them he would need three windows, and they broke down and wept because they did not have more. Got Quick Action Pretty soon he raised the shades and went out and got a photographer. The first display on the top line shows the perfume* window. The sign assured the passey by that the restless sex would no longer be restless, but happy and contented with the line of toilet accessories. In the next window were more kinds of soap than there are religions, but a large sign assured them that "To the Restless Sex it makes no difference which you choose. This soap is Kke all Paramount Pictures. Clean and Good." One woman made a mistake and bought a cake of shaving soap, but perhaps she wore thin waists and Swift was right after all. The third window declared that there was no restlessness while eating this fiftynine cent candy. And Next Door The left hand picture on the lower line shows a corner window; THE corner window of Utica. The photographer did not cut to get the full display, but you can go up to Utica and see the window for yourself if you are skeptical. The same line was used. The Restless Sex would not — in fact could not — be restless in these new spring gowns. The other window was wholly devoted to the advertising matter for the show. They got an eight-day showing in all six windows, and the show, in lent, did almost as much business as "Something to Think About," which showed before the penitential season. Six windows in a row means something even in Utica, where Swift has had them in training. You only have to sell a window once. It keeps sold. ONLY FIFE PHOTOGRAPHS, BUT THEY SHOW SIX WINDOWS WON BY HARRY SWIFT IN UTICA FOR "THE RESTLESS SEX" The Albany Paramount exploiteer read that Fred V. Greene, Jr., of Denver, got four windows for a single attraction, so he went over to Utica and, not being able to find six windows in a single store, he got two stores right alongside each other to come in on this display. And If Greene gets seven "The Window King" is going to tie up four sides of a block. Giddap!