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August 6, 1921 MOVING PICTURE WORLD 603 Selling the Picture to the^Public Summer Park Exploited a Big Paramount Week George E. Carpenter sprang a special Para- mount Week on Salt Lake City in July, instead of waiting until September, because he felt that it would not hurt the Paramount-Empress a darned bit—and it didn't. Rick Ricketson, Paramounteer for the Utah section, got Waikiki Beach Lagoon to hook in, and the Lagoon management, Andrew Chris- tensen, saw the possibilities and went to it strong. Wednesday, the deadest day of the week, was selected as the park day and was widely advertised in four newspapers, on the screen of the theatre, and on an auto perambulator. Prizes were offered for the best impersona- tions of Agnes Ayres, Gloria Swanson, Wallace Reid, Roscoe Arbuckle, Wanda Hawley, Jack Holt, Lois Wilson, Ethel Clayton and Elsie Ferguson, and these doubles moved through the crowds. All of the concessions were dressed up. The miniature railway announced that it was not "The Mystery Road" but that you could see that at the Paramount-Empress, and the shoot- ing gallery was supposed to be Bill Hart's range with an appeal to see him in "The Whistle" at the same house. There was even a sign over the swimming pool. When it was all over, Christensen announced that it was the biggest week day crowd he had even drawn, and he put a Paramount Day on the schedule for next year and has tied up to put on some fashion shows at the Paramount- Empress through the winter. You never can tell what you can do with your own amusement park until you have had a chat with the manager. Chat him pronto. Sell Travel Pictures on Timely News Appeal Fred V. Greene, the New York Para- mounteer, is persuading the houses he serves to sell their travel pictures on a news hook-up with the difficulties of foreign travel. Lines such as "Burton Holmes brings back true story of Mexico," and "Travel with Bur- ton Holmes and avoid passport tribulations and excessive steamship rates" sell travelogues to people who might not care for the dramatic features. Greene has persuaded a lot of his clients to come in on the idea, and not one but reports that it pays. Sure it does. We argued that out long ago. Sometimes it pays big, but because people who are attracted to the travel stuff are those too well bred to give vent to loud demonstrations, a lot of managers think that scenics and travel pictures are just fillers. SALT LAKE SUMMER PARK WENT ONE HUNDRE D PER CENT. STRONG FOR A PARAMOUNT WEEK Wakikik Beach' Lagoon was hooked up by Rick Ricketson, Salt Lake City Paramounteer, to a special Paramount Week at the Paramount- Empress, and the park management said that their special Wednesday was the largest "week day in the history of the park. It got the crowds out in between spending times, and they are going to have one celebration a year