The Moving picture world (October 1921)

October 22, 1921 MOVING PICTURE WORLD 923 Keeping in Personal Touch agrees neither to prosecute nor to persecute the Exhibitors Herald for copying such features as picture exploitation, the sub-editorial idea and other material original in our industry with Moving Picture World. In addition we will agree to buy a harness or a saddle for the horse (if we get it) that Exhibitors Herald is raising a fund to purchase. After that we will buy another horse because Marty must have two to ride at the same time in order to be comfortable. We will call one horse Sidney and the other horse Bill. We trust that neither animal ever throws Marty because by and large he's a snappy chap with a sweet nature underneath. cry and rushed for the doors. Manager James McGee and his staff acted quickly. All the exits were thrown wide open, the operator switched on a rollicking comedy and tht spectators returned to their seats unharmed. Eddie Adams, chief cutter for Cosmopolitan Productions is recovering from a surprise party given him last Saturday night by several friends. It was Eddie's birthday anniversary, "and believe me," says he, "I'm glad birthdays come only once a year." A large element of the "surprise" in the party lay in the nature of the gifts ■fhe friends gave to Eddie. * * * George Kahn, of Universal, makes his debut as an actor on the evening of October 29. * * * Considering the approach of the elections, the Strand Theatre has a timely title in the Constance Talmadge film running through the week of October 16. It is "Woman's Place." * * * Among the visitors at the Arrow offices during the past week were Morris R. Schlank, well known comedy producer; Tony Luchase, Philadelphia exchange man ; J. Emanuel, also of Philadelphia; M. Mitchell, of Quality Film Service, MARGARET LOOMIS In the special dance scene she does in "The Sheik," Paramount's picturization of the popular novel Atlanta, and Leo Gardner, general manager of the Reliance Film Exchange, Washington, D. C. * * * John A. Kent, publicity and sales manager of Aywon, has just returned from a successful tour of the principal cities throughout the country. Kent was pleased to note the revival of an optimistic spirit among state rights exchange men, and all expressed the conviction that the recent period of gloom is rapidly passing. * * * R. V. Anderson, sales manager of International News, was giving a sales talk to salesmen the other evening when he was paged by a policeman for having his car parked the wrong way. It took all the sales arguments he had in stock to sell the cop on the idea of letting him off without a trip to the night court. * * * The second of Harry Reichenbach's amusing series of articles syndicated to daily papers throughout the country to exploit the Universal picture, "Foolish Wives," and called "Foolish Wives of History" "LOT'S WIFE" Sodom was the busiest town in the Egyptian league and Mr. and Mrs. Lot were the busiest people in Sodom. Mrs. Lot was a curious little fritter, while Mr. Lot, who derived his name from his activities in the real estate field, was still busier. For some reason or other, the powers that be took a powerful and dangerous dislike to Sodom and one day, while Mrs. Lot was entertaining little Egypt and her big sister, Mr. Lot was tipped off that something in the way of trouble would occur shortly in his favored city. Mr. Lot was wise unto his day and immediately unloaded all his holdings at a sacrifice and then instructed his ball and chain to pack her vanity bag, preparatory to going da da. Mrs. Lot had a number of social obligations to fulfill at Sodom and wanted to know the whyfor. But Lot was obdurate and merely told her not to waste so much time on gab, but to pack. Mrs. Lot packed, grabbing her sheerest "throw-over" and jamming her cosmetics into a wicker hamper, she announced herself ready. Off into the suburbs they started, bag and baggage. Motor cars full of pleasure seekers passed them, and the occupants shouted good natured nothings at them as they whizzed by. As they sauntered by the "Cock and Bull" tea room, Mrs. Lots' friends shouted invitations at her and one good looking chap, known from Athens to Atlanta, as a nasty footworker, posed broken heartedly, his eyes riveted on the fair frail form of Mrs. Lot. Mr. Lot was spurred to hastier pace and bade his wife to rush and said Lot, "Look not back upon yonder lizard, else thou wilt turn to salt, for I have been tipned off." Mrs. Lot was but human. The best fox trotter that ever vibrated a Douglas was oozing out of her life — and she looked back — and from that day on, egg eaters at the Alexandretta Bazaar sprinkled little bits of Lot's wife on their shell fruit as they gurgled through breakfast. No. 3, "Helen of Troy." Victor Herbert will be guest conductor at the Strand Theatre during the week of October 16. * * * "Those who are unacquainted with Freud's theories may deem 'The Case of Becky' fantastic or even ridiculous," said J. Clarkson Miller, noted author and psychologist, who made the screen adaptation of the famous Belasco stage success, "but to students of Freud the possibility of dual personality in actual life will be readily accepted. 'The Case of Becky' is not a fairy tale. Those seeing this picture should do so with an open mind, for there is nothing ill it that could not happen in real life." "The Case of Becky" was written by Edward Locke and presented by David Belasco at his theatre with Frances Starr in the principal role, the part that is played by Constance Binney in the Realart picture presented this week at the Rialto Theatre. * * * Marcus Loew's list of guests for the opening of the Loew's State Theatre in Buffalo is practically complete as follows : Mae Murray, Eugene O'Brien, Doraldina. LillianWalker, Diana Allen, Winifred Westover, Zena Keefe, Hope Hampton, Marguerite Marsh, Betty Browne, Kenneth Harlan, Audrey Maple, Senna Owen, Leo Carillo, June Caprice and Helene Smiles Davis. The party will leave Sunday night in a private car, spend three days in Buffalo and one in Rochester. The City of Buffalo will entertain the stars civically and the round of entertainment planned for them will keep them busy every moment of the time they are away. * * * Art Schmidt, Universal's new short subjects sales manager, hit New York the other day looking like a Twentieth Century steam engine. In addition to his excess pep, he was flashing a diamond scarf pin of many candlepower. It was a gift from his force in the Cleveland Universal Exchange, upon his departure for his new duties. + * * Theodore Solomon, the head shipper at the Universal home office, was black-jacked to the tune of $10 and a gold watch, up in the Bronx the other night. An affable stranger halted him on the street and asked for a match. Solomon put his hand in his pocket to get it. He woke up three hours later in a police station, with empty pockets and a black-eye. Note : Choose the nearest exit before asking Solomon for a match, hereafter. Speaking of black-eyes, another shiner has blossomed forth at the Universal home office. Edward Bartsch, Cerberus for the Laemmle sanctorum, says he acquired his black-eye while chopping wood in the woodshed. That's a brand new alibi. Maybe Bartsch's eldest son is getting to be a better man than his father. * * * Children are keen observers. There is much to observe about a motion picture studio. While their father was producing "The Rubiayat of Omar Khayyam," the studio became as familiar to Ferdinand Pinney Earle, Jr., aged 6, and to his brother Eyvind, aged 5, as their own yard. i MAKING REPAIRS Wanda Hawlcy, betiveen scenes of "The Love Charm," resorts to her handy repair kit of paints, oils and varnishes The two boys played on the lawn of the Hollywood studio while Ferdinand Earle held conference with officials of The Rubiayat, Inc. Suddenly the conference became an audience. "Yes !" Ferdinand, Jr., was heard to shout. "Yes ! !" responded Eyvind, louder. "YES ! ! !" came louder yet. "YES ! ! I!" shouted both. Officials exchanged blank grins. Producer Earle stepped to the door. "Ferdinand I What are you doing ?" "We're just playing director, papa, just 'yessing' each other!" Children are keen observers. There is much to observe about a motion picture studio. "Quod erat demonstrandum," as Euclid was fond of remarking. * * * After a month in London, where important deals were closed, William M. Vogel, the New York film exporter, has journeyed on to France and now Spain. Vogel was in Madrid on October 1 and in Barcelona early the following week. Important contracts in all three territories have been closed, the details of which will be announced in due course of time. His trip has been a very active and successful one since leaving America the middle of August. * * * Bill Hart, it is said, zvill attend disarmament conference in Washington. He will probably pack two guns. * ♦ * Joe Weil has been engaged by the Export and Import Film Company The Victory Theatre, New York, is in the habit of running a double feature day each week. Last week the double bill read as follows: "A Wife's Awakening"— "After Midnight." Many a farce plot has been constructed from slimmer material than that.