The Moving picture world (October 1921)

932 MOVING PICTURE WORLD October 22, 1921 Select Sales Forces Preparing for ''Selznick Week'' Drive to Be Held November 14 to 20 Wall," upon which screen work has just been completed, has signed another Metro contract. This time he will appear as leadihg man for Viola Dana in a new comedy, "Seeing's Believing," written for Miss Dana by Rex Taylor. For the week of November 14 nick pictures are a known com ture the Selznick forces declare 20 the Select sales forces are modity. this will be among the most popu planning a sales drive that they "Efforts on the part of branci. lar of Miss Hanimerstein's re confidently expect will put the managers and salesmen will be leases. Rex Taylor's story was Selznick product on the screens coupled with special inducements directed by William P. S. Earle. of every community where mov to showmen. We want 'Selznick ing pictures constitute a part of Week' to benefit the exhibitor, for T^/jai A^rC^VPPW public entertainment. The period there can be no prosperity for ^^^jr -tj-*C.-v>' ^t^' J' ^ will be advertised as "Selznick the producer unless the showman Xfl "McffyidiuS Week," and every means will be shall share in the results that are r f^. Crcerv who won the adopted to inform the exhibitor to be attained by showing good T^n^; h. Ince beauty competition lights" of-'thrVam re z„ cl ^att'r'acti^ons'm r:^^^Lt ^'^'^ItT/ not to be understood that *l%^f/LTadir/lat wS l!Cd °' of arrangements that are being there will be any l.t-up in our ?.E-'H.So7ant oThe'r a national advert.smg efforts to contract our pictures ^^^^.^ .^medians, has been engaged Games at Capitol Scenes of the world's series ball game between the Yankees and the Giants obtained by Selznick News cameramen were selected by Samuel L. Rothapfel, director of presentations, for showings at the Capitol, Broadway's largest theatre. The view included, it is said, many of the thrilling episodes, plays and sidee as well as ps ot the many celebrities n attendance. made for and promotion campaign for the during the intervening weeks Director Jack White to play the Selznick brand of photoplays. everybody in our organization js \^^A-,;;f\l-,r,\n\'n<t role "in "his' latest all-star Mermaid Comedy for Educational. season will benefit by a special But we believe that only good "boost" at about that time. Every can result from a special concen body in the picture industry gives tration of effort, and so we are practice to the habit of "starting 'going after' contracts for pic the season with a bang;" and once tures that shall be screened the start is made all hands settle throughout the country in the down to realizing on the oppor week starting November 14. We tunities that are immediately at hope to establish a record of hand. Not always does the showing for that week-a score Glrder^rgueVt orhoror for7he "boom for the new season ex that shall not alone surpass our championship basketball games tend as far as showmen would own record but to aim with con =■ like it to continue into the weeks fidence in success at the best rec that follow the "grand opening." ord of picture screening during The energy expended in Sep any one week ever attained by tember runs through October any producing organization in the with a generally decreasing im industry." Guest of Honor A rousing reception greeted Eugene O'Brien, the Selznick star, last Sunday, October 9, when successes of recent months, he appeared at Madison Square A Rising Star Mary Wynn, seventeen years, has won a place for herself in the movie firmament, together with a longterm contract to appear in motion pictures under the exclusive management of J. L. Frothingham, producer of "The Ten Dollar Raise." 'The Bride of the Gods," and other Walsh Finishes "Shooting" Film R. A. Walsh has finished petus, and Selznick believes that by giving an additional "boost to the game early in November, through the medium of "Selznick Week" and its attendant extra , u i. / • , ■ , efforts, there will ensue a benefit „ A. Walsh has finished tbe to the whole industry that will ^"°°,V"S^. of Kmdred of the pass the season along with accel which he started about the erated force. Giving matters an middle of August. The picture was extra "shove" in November will, adapted from a Peter B. Kyne novel, it is thought, help business until " went to the cutting and editmg the lull sets in preceding the ""ooms last week. It will be re between the Orig^inal Celts, champions, and the Camdens, challengers. Eight thousand spectators packed the Garden and cheered O'Brien as he entered his box. With Her Dolls Baby Peggy, the two year old of the Century comedies is taking a vacation, and is devoting it to the care of her family of twelve dolls. opens 29th Season On Nevembcr 10, Burton Holmes, of travelogue fame, will begin the Special Trailers f'^ °* personally de Vitagraph Using leased by Associated First National Pictures, Inc. The picture was filmed at the Brunton studio, San Pedro and Fort Bragg, in Northern California. Christmas Holidays To this end Select branch managers and salesmen, under the enthusiastic leadership of Sam E. Morris, general manager in charge of the distribution of Selznick pictures start at once to j[fj^l QanCe GoCS present sales talks to showmen from every angle. In speaking of the preliminaries of the drive, Mr. Morris authorized this comment: "All spring and summer, while so many producers were 'laying low,' the Selznick studios in Fort Lee have been the scene of the Prints of a special trailer on Vitagraph's James Oliver Curwood superfeature, "Flower of the North," have reached every Vitagraph branch office, and it is reported that the screening of these trailers has caused considerable comment by exhibitors livered Photo Stories of Travel, with five new subjects, the first one being on Mexico. Plan Busy Season Louis S. Jacobs, manager, and Charles Rubin, business manager of the Century Comedies, are planning in all parts of the United States a busy season on the Century Com and Canada. edv lot. Back to France While "I Accuse," the United Artists release, is showing at the Strand this week, Abel Gance, its author and producer, is on his way to France, an unexpected . . business trip having prevented greatest activity, stages running appearance at the American to full capacity for the greater of the picture, which, it part of the past six months. The ^^-^ j,^^ ^^^^^ popular in result IS an amount of production jTy^ope ready for release that is unusual jj Gance's present plans with our organization. changed he will return to In our first announcenients for America some time in December, this season we promised Forty ^^.^^^ ^^.j„ immediately start a from Selznick, and one of the big campaign for the presentation purposes of Selznick Week is to ^ ^^^^ picture, get upon every screen we possibly can at least one of these forty features to serve as an index to what may be expected from the full complement of releases. We are anxious to show exhibitors and their pu'jlic what we have been doing this summer Again with Metro Allan Forrest, who was leading man for Alice Lake in the Maxwell Karger production for Metro of Fred Jackson's "The Hole in the In Gibson Film Louise Lorraine, Century comedy leading woman, is being loaned to Universal by Century Comedies, for Hoot Gibson's new picture. "Way of a Maid" Off to Exchanges The next Elaine Hammerstein picture, "The Way of a Maid," has been cleared from the Selzand have decided that by concen nick laboratories and shipped to trating our efforts on one special Select exchanges. The release week we shall be able to greatly date is set for November 10, and enlarge the list of theatres in from the conviction that followed towns big and little where Selz a studio showing of the new pic HELLO! Everybody knows that HALLROOM BOYS COMEDIES FeaturinK SID SMITH Are Live Wires "Wonderful stunts and full of novelties."— Princess Theatre, Frankfort, Ind. "As good as the best."— Orpheum Theatre, Gilroy, Cal. Get "Busy" — Book 'Em Today at I FILM EXCHANGES o/AMERICAl